Lena Hazeldine Email & Phone Number

Singapore

Singapore

Singapore

Assist Communications VP with Project Communications prior to new marketing team.

Singapore

UBER owned company. Successfully lead team of 2-4 as retained consultant, partners and agencies to transform marketing operations and achieved ultimate business goal within consulting period.

Singapore

Successfully led and coached internal team of 4-7 as retained consultant, with introduction of agencies and partners to support organisation through brand, web and digital customer journey revamp. Results show for themselves with membership growth of almost 100%, conversion rate up by 42% and reduced cost per acquisition (COA) of up to 98.8%.

Consulting and advising start-ups and VC on media pitches, brand positioning and other areas of marketing as needed.

Develop the business, solutions, alliance and clients.

Consultant on solutions for people and organisational development. Managed business & team operations, recommend & implement initiatives and technology required to meet business objectives. Initiate partnerships and all online & offline content for lead generation, community building, customers and media.

Singapore

Advising CEO of startup on development strategies/priorities and go-to-market strategies.

Singapore

Headed team of 4 responsible for SouthEast Asia, Korea and Japan.

Consultant to startup. Support them in all areas of marketing from product development, packaging and launch to PR, events and exhibitions. Creating all the necessary materials like product manuals, promotion videos and collaterals while executing rebranding strategies.

• Lead APAC initiatives to develop, maintain and communicate the business's vision, position and strategy. Responsible for marketing & PR strategies, lead-generation, community & credibility building and building.
• Over 50 published PR exposures in a year.
• Initiated virtual webcasts for APAC customers and grew online webcast subscribers by 312% in 6 months.
• Initiated social media platforms.
• Initiated CEO survey & report series and CEO Interview series with regional media.
• Initiated relationship with now global conference partner IQPC.

Managing a budget of close to half a million for SEA and greater China, recommending the marketing mix for each industry and developing all materials required in all promotional and sales support activities. Grew brand awareness and customer reach with regional events and PR activities and supported all global launches with local implementation plans.

• Coverage - Southeast AsiaAccountable for all marketing budget and spend for SEA. From creation of all marketing content to sponsorships, PR, advertising and events. Ran Customer Relations Management (CRM) feedback.
• Produced events that resulted in more than US$4 million of opportunities.
• Achieved sales of over US$1 million through collaboration with research arm to create new product packaging and promotion.
• Cross-sales project with 25% growth. ~ Growth Green Belt Certification.
• Digitized newsletter with S$61,000 savings. ~ Green Belt Certification.
• Implemented SEA Intranet and an Extranet for AP partners.

Ba, Marketing & Mis

Bachelor of Commerce, Double Major in Marketing & Management Information Systems

Education record

Bachelor Of Business Administration, Marketing - Major In Pr And Advertising