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@leapfish.com
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6 phones found area 949, 510, 240, 516, and 888
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Lena Shaw is listed as VP of Marketing | Product Marketing | Healthcare Marketing | Partner Marketing | Demand Generation Enterprise B2B | B2B2C Marketing at Scout, based in Seattle, Washington, United States. AeroLeads shows a work email signal at leapfish.com, phone signal with area code 949, 510, 240, 516, 888, and a matched LinkedIn profile for Lena Shaw.
Lena Shaw previously worked as Head of GTM at Scout and Executive Member at Pavilion. Lena Shaw holds Business, Marketing, Operations Management & Information Systems from Santa Clara University.
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AeroLeads found 1 current-domain work email signal for Lena Shaw. Compare company email patterns before reaching out.
As a seasoned Product Marketing leader, I excel at optimizing market entries in both Enterprise and Start-up environments, expanding new products/services, and maximizing demand generation in competitive and complex sectors like Healthcare, Data, and Technology.► GTM Strategy - I am skilled in conceptualizing and implementing impactful Go-to-Market (GTM) strategies that bring complex brand narratives to life, making the abstract more tangible, the mundane more meaningful, and products/services more desirable.► Editorial Storytelling - I fuel new levels of business success through the power of storytelling and integrated marketing across digital and traditional media channels. ► Leadership - Additionally, I find creative ways to bring internal executives and teams together for greater productivity and resonance. My dynamic, customer-first, engaging leadership style creates environments in which buy-in, collaboration, and innovation thrive. I am a valued thought leader and strategic marketing partner to boards, leadership teams, clients, and partners.Proven success at all stages of growth:► Series C/D - At Navigating Cancer, I 𝐬𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐞𝐧𝐞𝐝 𝐛𝐫𝐚𝐧𝐝 𝐯𝐚𝐥𝐮𝐞 𝐚𝐧𝐝 𝐞𝐱𝐩𝐚𝐧𝐝𝐞𝐝 𝐦𝐚𝐫𝐤𝐞𝐭 𝐩𝐫𝐞𝐬𝐞𝐧𝐜𝐞 by mining and refining high-impact stories in value-based care and health equity driving the expansion into a new employer market. ► Seed - As the VP of Marketing at Silene Biotech, I 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐞𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 𝐭𝐨 𝐥𝐚𝐮𝐧𝐜𝐡 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐢𝐚𝐭𝐢𝐧𝐠 𝐁2𝐁2𝐂 𝐩𝐫𝐨𝐠𝐫𝐚𝐦𝐬 that increased service accessibility allowing for cost effective expansion leading to a soft exit. ►Series A/B - Earlier as the Director of Marketing LeadGenius, I 𝐞𝐧𝐚𝐛𝐥𝐞d 𝐟𝐮𝐥𝐥 𝐨𝐫𝐠𝐚𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐚𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐚𝐦𝐛𝐢𝐭𝐢𝐨𝐮𝐬 𝐬𝐜𝐚𝐥𝐢𝐧𝐠 𝐨𝐟 Enterprise 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬. For this effort, I was honored as one of the '40 Most Inspiring Leaders in Sales Lead Management in 2016' by the Sales Lead Management Association.Experience (keywords): demand generation, digital marketing, account-based marketing (ABM), content marketing, event marketing, product marketing, brand awareness, paid media, advertising, go-to-market strategy, growth marketing, revenue marketing, database marketing, customer marketing, customer acquisition, marketing operations, revenue operations, sales development, business development, sales pipeline creation, vp marketing, svp marketing, vice president marketing, head of marketing, director marketing
Listed skills include Online Marketing, Social Media Marketing, Digital Marketing, Marketing, and 46 others.
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Santa Clara, California, US
Advisor to CEO operating as fractional Head of GTM and general marketing strategy: End-to-End GTM Strategy for rapid POC diagnostic tests. Currently working on the commercialization strategy for a rapid STI test launching next year. Hands-on efforts:► Discovery: Defining the data segmentation strategy and methods of collection. ► Direct Outreach: Key.
Scottsdale, Arizona, US
Reporting to the CEO as the Fractional Head of Marketing. Head of MVP GTM discovery & strategy development to establish "problem-solution fit". ► Championed GTM discovery and the overall messaging and positioning of disruptive Revenue Cycle Management (RCM) platform.► Leveraging expertise in revenue generation, partnership ecosystems, and sales enablement.
Seattle, Washington, US
Parent to SileneBiotech.com (Acquired September 2019) Operating as a marketing advisor on ongoing basis to support assay platform and services business expansion.
Seattle, WA, US
Developed GTM growth strategy and brand narrative to position NC as digital health leader in oncology, delivering: increased brand equity (+100% YoY referral traffic; 3X mentions in leading publications); Partner growth (+20M); provider expansion (+$2.5M, +500 providers). ► Collaborated with C-level leadership to devise business strategy and transformed.
Developed concept into marketable and scalable service, driving 10% revenue growth MTM, positioning Silene Biotech as leader in stem cell services and expanding into 3 regions with 4 channel partners.Role Insights:► Devised GTM market strategy aligned to strategic goals► Built data asset to enable personalized data-driven product development;► Conceived.
Berkeley, CA, US
Led GTM team transcending all GTM functions (C-level/VP-level), enabling fully-aligned, ambitious scaling of business from $100K to $10M ARR within 4 years.Role Insights:► Established and developed best practice Marketing & Sales Services function, with team of 7 marketers; managed $1.2M annual budget, and produced $12M in pipeline & 37% opportunity.
San Francisco, California, US
Hired to develop UCSF’s first integrated digital marketing presence to raise the visibility of UCSF’s excellence in patient care, discovery and education.Role Insights:► Defined and delivered brand awareness strategy to position UCSF as Silicon Valley partner specializing in patient care, discovery and education; targeted campaigns led to increased PR.
Pleasanton, California, US
Aggregate search engine with real-time search and search advertising. Role Insights:► Supported revenue growth from $3M to in excess of $9.6M within period of 12 months► Launched influencer program that drove brand’s Alexa rank from 100K to under 12K in 10 month period
Bee Cave, Texas, US
A suite of management solutions for immigration lawyers. Role insights: ► Managed product development, releases and product marketing programs, including management of India-based designers, developers and content experts responsible for 50+ client websites► Launched web and content development service, resulting in $1M+ in revenue and providing direct.
Quick answers generated from the profile data available on this page.
Lena Shaw works for Scout.
Lena Shaw is listed as VP of Marketing | Product Marketing | Healthcare Marketing | Partner Marketing | Demand Generation Enterprise B2B | B2B2C Marketing at Scout.
AeroLeads has found 1 work email signal at @leapfish.com for Lena Shaw at Scout.
AeroLeads has found 6 phone signal(s) with area code 949, 510, 240, 516, 888 for Lena Shaw at Scout.
Lena Shaw is based in Seattle, Washington, United States while working with Scout.
Lena Shaw has worked for Scout, Pavilion, Thrivory, Curi Bio, and Navigating Cancer.
You can use AeroLeads to view verified contact signals for Lena Shaw at Scout, including work email, phone, and LinkedIn data when available.
Lena Shaw holds Business, Marketing, Operations Management & Information Systems from Santa Clara University.
Lena Shaw is listed with skills including Online Marketing, Social Media Marketing, Digital Marketing, Marketing, Strategy, Seo, Marketing Strategy, and Start Ups.
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