As a seasoned Product Marketing leader, I excel at optimizing market entries in both Enterprise and Start-up environments, expanding new products/services, and maximizing demand generation in competitive and complex sectors like Healthcare, Data, and Technology.► GTM Strategy - I am skilled in conceptualizing and implementing impactful Go-to-Market (GTM) strategies that bring complex brand narratives to life, making the abstract more tangible, the mundane more meaningful, and products/services more desirable.► Editorial Storytelling - I fuel new levels of business success through the power of storytelling and integrated marketing across digital and traditional media channels. ► Leadership - Additionally, I find creative ways to bring internal executives and teams together for greater productivity and resonance. My dynamic, customer-first, engaging leadership style creates environments in which buy-in, collaboration, and innovation thrive. I am a valued thought leader and strategic marketing partner to boards, leadership teams, clients, and partners.Proven success at all stages of growth:► Series C/D - At Navigating Cancer, I 𝐬𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐞𝐧𝐞𝐝 𝐛𝐫𝐚𝐧𝐝 𝐯𝐚𝐥𝐮𝐞 𝐚𝐧𝐝 𝐞𝐱𝐩𝐚𝐧𝐝𝐞𝐝 𝐦𝐚𝐫𝐤𝐞𝐭 𝐩𝐫𝐞𝐬𝐞𝐧𝐜𝐞 by mining and refining high-impact stories in value-based care and health equity driving the expansion into a new employer market. ► Seed - As the VP of Marketing at Silene Biotech, I 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐞𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 𝐭𝐨 𝐥𝐚𝐮𝐧𝐜𝐡 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐢𝐚𝐭𝐢𝐧𝐠 𝐁2𝐁2𝐂 𝐩𝐫𝐨𝐠𝐫𝐚𝐦𝐬 that increased service accessibility allowing for cost effective expansion leading to a soft exit. ►Series A/B - Earlier as the Director of Marketing LeadGenius, I 𝐞𝐧𝐚𝐛𝐥𝐞d 𝐟𝐮𝐥𝐥 𝐨𝐫𝐠𝐚𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐚𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐚𝐦𝐛𝐢𝐭𝐢𝐨𝐮𝐬 𝐬𝐜𝐚𝐥𝐢𝐧𝐠 𝐨𝐟 Enterprise 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬. For this effort, I was honored as one of the '40 Most Inspiring Leaders in Sales Lead Management in 2016' by the Sales Lead Management Association.Experience (keywords): demand generation, digital marketing, account-based marketing (ABM), content marketing, event marketing, product marketing, brand awareness, paid media, advertising, go-to-market strategy, growth marketing, revenue marketing, database marketing, customer marketing, customer acquisition, marketing operations, revenue operations, sales development, business development, sales pipeline creation, vp marketing, svp marketing, vice president marketing, head of marketing, director marketing