Lena Dyer Email & Phone Number

Greater St. Louis

Greater St. Louis

My core strength is cross-functional collaboration with a diverse group of professionals. My frequent collaborators include everyone from sales engineers to our functional areas to senior leadership, all across the US & India. This also includes engagement with a wide range of industries (Food, Beverage, and Pet Food; Life Sciences; Industrial) and service areas (packaging, control systems integration, regulatory compliance, architecture/engineering process, and more).Project/Program Management - I work with engineers and technical experts to develop go-to-market strategies for a variety of market sectors and service areas. I champion the expertise of our experts and leverage my knowledge of marketing best practices to create to advance the business development needs of our firm.-Extensive project planning, progress tracking, keeping the project on or ahead of schedule, and measuring success-Develop and help our experts develop highly technical content for use on our website, brochures, and social media-Developing online and/or print advertisements-Designing new website pages-Develop email marketing campaigns - content creation, graphics, contact list segmentation, analyticsTrade shows - Obtaining approvals from leadership, booth selection, payment, development/coordination of appropriate marketing materials, social media marketing, ad design for sponsorships, shipping and logistics, and more. Larger shows, such as Pet Food Forum, PACK Expo, & Interphex, involve collaboration with our parent company, Barry-Wehmiller.Digital marketing - Management and content creation for our LinkedIn, Facebook, Twitter, & YouTube accounts. Scheduling, back-end management, copywriting, and editing for the Design Group Blog.Graphic design - Lead all digital marketing and graphic design initiatives for external and internal consumption. This includes development of brochures, web and print advertisements, video editing, logos and graphics, and developing brand identities.

Greater St. Louis Area

Social media management, graphic design, trade shows, Google Analytics, branding, integrated marketing communicationsGraphic Design: logo design, layouts, banners, marketing materials, document templates, social media

Decatur, Illinois Area

Developed and hosted a radio show for Millikin University's radio station, WJMU The Quad. Produced and recorded show promos. Managed social media accounts for the show.

Greater St. Louis Area

Developed marketing collateral for 88.1 KDHX, including logos, posters, brochures, and a cafe menu.