Lena Ghatage Email & Phone Number

Toronto, On, Ca

Managed a provincial health program within primary care sites in Ontario. Worked closely with diverse and priority populations, including rural and South Asian communities. Managed cross-functional teams and communicated with diverse stakeholders to improve health outcomes. Steered the program through all facets of the project management life cycle including development, implementation, performance measurement, evaluation and knowledge translation. Was responsible for developing and implementing process improvements and strategies, and managing budgeting, planning and forecasting.

Led the development, implementation and evaluation of cancer prevention programs and campaigns. Created and maintained relationships with external partners, funders and key stakeholders. Collaborated with national, regional and community teams to ensure organizational goals were achieved. Assisted with prevention planning and community engagement for under-served communities and/or priority populations.

Led the development and implementation of a new brand, website, product packaging and training manuals, and developed marketing and communications plans across different channels and segments. Engaged in paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns and copywriting. Analyzed customer insights, market trends, and health care and population data.

Managed complex provincial programs and initatives. Developed and executed strategies, and built and maintained strong cross-functional relationships with diverse stakeholders. Engaged in formal and informal research, information gathering, literature reviews and environmental scans, and conducted regular analysis and interpretation of data.

Led marketing research and developed a national survey to assess leadership frameworks in cancer centres and agencies. Conducted literature reviews, analyzed survey responses, and published a manuscript, “Canadian Cancer Programs Are Struggling to Invest in Development of Future Leaders: Results of a Pan-Canadian Survey,” in Healthcare Quarterly.

Led the development of request for proposals, and contributed to organizational strategies. Provided communications and marketing support for health promotion and awareness campaigns. Created content for digital and traditional assets, and collaborated with diverse teams.

Pune Area, India

Developed and implemented a teaching program for elementary school students.

Wrote content for diverse communication mediums and channels including news releases, print materials, speaking notes, newsletters, newspapers, speeches, videos, presentations, brochures, annual reports, fact sheets, social media accounts and digital assets. Coordinated and executed events and activities, and translated medical and cancer prevention information into compelling messages for different stakeholders.

Toronto, Canada Area

Managed and updated patient, drug and clinical trial databases. Planned staff meetings and retreats, and provided administrative assistance.

Master Of Business Administration (Mba), Business Administration And Management, General

Haskayne Business School

Post-Graduate Certificate - Public Relations And Corporate Communications, Business/Corporate Communications

International Development, Journalism, Development Economics And International Development

Education record