Lena Gunnerhed Email & Phone Number

Stockholm, Se

Stockholm, Stockholm County, Sweden

Stockholm, Sweden

Managing a team of global research and insight managers, responsible for all research and insight work at Visit Sweden globally. The team works closely with the country managers in our Stockholm and international offices, with management teams and the Marketing, Branding and Business Development departments.In my time at Visit Sweden, I have taken the Traveller Insight department from a focus on statistics and overarching reports, to a much more hands on, closer to the consumer/traveller insight department making sure everything that we do is relevant to the end users, our colleagues. Parallel to this development the insight team have also added much more external sharing of insights which are relevant to the entire visiting industry in Sweden. This is an amazingly fun organization to work in and I feel privileged to be part of marketing Sweden as a destination abroad and of the digital transformation the organization and industry is going through.

Stockholm, Sweden

Stockholm, Sweden

Self-employed, working as a research or research project manager for Fazer, Visit Sweden and The Absolut Company. The self-employed status really suited me at this time and I enjoyed combining the different roles. But after some time I missed being a more permanent member of a team so when a full-time position as Head of Traveller Insight came up at Visit Sweden, I applied for and was awarded this role.

Stockhholm

Member of the Global Insight Team for Absolut Vodka and their brand portfolio. Focus on innovation & product development research working in close cooperation with the global innovation team at Absolut, including segmentation, concept, branding projects and more.

Stockholm, Sweden

Handling all insight and research needs for the Nordic organization, such as segmentations, brand tracking, packaging tests, messaging, concept and branding work, in close cooperation with Nordic brand managers and marketing managers in the Nordic organisation, which incorporated Sweden, Norway, Denmark, Finland, Estonia, Latvia and Lithuania. The position was part of the Nordic Marketing department also including Business intelligence, Nordic marketing and brand management.

Stockholm, Sweden

Senior role handling proposals, design, analysis, recommendations, presentations and ongoing relationships in insight and research work for main clients mainly in the FMCG area. Work included customer segmentation, product testing, name, communication, concepts and branding research and more.

Stockholm, Sweden

Product & Client responsibility within the Brand and Consumer research area focusing mainly on product and concept testing, communications testing, branding and customer/ consumer research for main clients such as Arla, Spendrups, Pernod Ricard, Fritidsresor, Marabou/KRAFT and many more in varying industries.

Stockholm

Reformed and implemented Nyman & Schultz new customer satisfaction and employer satisfaction surveys. Also trained and certified as ISO 9000 quality surveyor as Nyman & Schultz implemented this system throughout the organization.

Elements Of Ai

Finance And Financial Management Services, Atmospheres And Oceans, German & Spanish., Part Of Exchange Programme

Master Of Business Administration - Mba, Marketing & Business Organization, Statistics, Economics