Lena Ishak Email & Phone Number

Berlin, De

Berlin, Germany

- Leading marketing partnerships across Europe: sourcing, negotiating and executing complex partnerships that have a clear value exchange and grow brand love for Mozilla - Establishing and managing relationships across major brand partners to create meaningful, impactful and original activationsMozilla seeks to work with a network of positive actors around the world. We are passionate about uniting to help make the internet open and accessible for anyone. Mozilla lives at the intersection of tech and culture and this is where our partnerships start and succeed.

Berlin, Germany

- Led the development of the overall brand strategy for the German market, ensuring a seamless end-to-end customer journey in all brand marketing activations- Oversaw eBay's ongoing repositioning, differentiation, and end-to-end brand experience transformation in Germany, unlocking long term growth for this uniquely beloved and inspiring brand- Drove creation and execution of integrated marketing strategy and plans for Germany, which consistently deliver against business metrics, levering data and insights- Developed creative excellence for eBay’s brand across the full marketing mix working hand-in-hand with cross-functional collaborators and teams to ensure a coherent brand execution along all customer touchpoints- Crafted and implemented a learning agenda to demonstrate the impact and return of marketing investment for the business- From May 2023: Acting Brand Director for Germany, partnering with cross-functional stakeholders across the matrixed organization to create and drive strategies for all brand and category priorities, focusing and executing on customer growth and full-funnel marketing

Berlin, Germany

- Led brand partnerships including negotiation and development of concrete concepts for those in close collaboration with partner brands and XFN teams- Responsible for identifying, negotiating, planning and executing partnerships between eBay and other brands aimed at strengthening the eBay brand- Managed partnerships in line with the brand narrative, creating impactful brand collaborations resulting in innovative creative executions

Berlin, Germany

- Drove the development and execution of breakthrough local digital first as well as integrated marketing campaigns, while ensuring plans are aligned with both the global marketing teams as well as local functions- Cultivated strong collaborative relationships with and inspired key local and global stakeholders as well as external agency partners- Helped define the consumer marketing strategy for Central Europe, delivering against corporate and app brand objectives, while ensuring the country team’s goals and priorities ladder up to the global marketing objectives

Berlin, Germany

- Led the strategic development and execution of marketing campaigns and initiatives that build trust in and value for Facebook amongst consumers and other key audiences across a variety of channels- Guided the local consumer marketing strategy, representing the voice of the consumer and the marketing agenda in Germany- Social lead: responsible for bringing the brand to life on social every day through a locally culturally and contextually relevant editorial and creative strategy and execution

Berlin, Germany

- Led the set up of guiding brand principles across marketing channels to establish a strong and consistent visual identity - Developed brand awareness and activation strategy, translating it into targeted, engaging integrated brand marketing campaigns- Worked collaboratively with cross-functional teams in the creation, testing, evaluation and roll-out of a coordinated programme of impactful communications and campaigns

Hamburg Area, Germany

- Handled Germany’s ATL marketing campaign to launch Google’s first smartphone Pixel and its successor Pixel 2 - Led creative management of ATL marketing materials including digital display asset innovation- Built and fostered relationships with relevant industry influencers to drive awareness and authentic advocacy for Google's hardware products - Managed, developed and drove media communications to maximise awareness for Google’s hardware products through multiple channels (OOH, TV, cinema, online, social media), supporting immediate and long term business goals in a creative and cost-efficient manner- Led the creation and launch of cross-functional pilot “Google Play Starter Packs”, the first physical Google Play product in retail/POS for Google globally, self driven, launched with one of Germany’s largest consumer electronics retailers Saturn

Hamburg Area, Germany

- Owned marketing and communications strategy for Google Plays verticals (Games, Apps, Movies&TV, Books, Music, Newsstand), focused on driving awareness, trial and demand for Google's entertainment hub - Led co-marketing partnerships with major entertainment brands and organizations around music, film, media and technology- Owned collaborations with cross-functional teams to drive revenue growth with new and existing users; establishment and maintenance of close relationships with key industry partners- Led Google Play's social handles for DACH; development and implementation of a strong organic social media strategy and paid social media pilot - Designed seminal 'Google Play In Retail' promotion pilot: a physical voucher package to be added to premium smartphone purchase at Saturn, one of Germany’s largest consumer electronics retailers

Berlin Area, Germany

- Led film subsidy funding for all local film productions - Developed publicity and marketing concepts for pitches with film subsidy boards - Managed and created budget proposals and financial blueprints- Built and fostered relationships with key players in the film subsidy sector

Berlin Area, Germany

- Developed and executed publicity and marketing campaigns for the theatrical release of new movies such as Django Unchained, Angels & Demons, 2012, The Ugly Truth, 21 Jump Street, the Spider-Man franchise, as well as the 3 most recent BOND movies- Managed press briefings, screenings, organized publicity tours, interview junkets and road shows- Handled talents during industry events, media recordings, publicity junkets and premieres- Managed publicity server and led creation and adaption of all press materials- Led all cross-promotions with music labels, building strong relationships with industry partners- Cultivated and managed relationships with book publishers for nationwide cross-promotions (in-store, POS, on-pack)

Berlin Area, Germany

- Execution of campaign objectives in the online marketing and promotion field; evangelist in the creation of Sony Pictures' first Facebook Pages- Translation of English documents and creatives- Evaluation and arrangement of talent interview requests- Management of press archive, media monitoring - Oversight of publicity screenings, junkets and road shows

Berlin Area, Germany

- Conceptualized and executed marketing campaigns for the release of new movies - Built and fostered relationships with relevant cross-marketing partners

Singapore

- Live sports news production for SportsCenter Asia: news selection, script writing and video editing for daily news and highlight packages- Creation of all graphics for multiple live shows- Transcreation of English Interviews

Bachelor Of Arts (B.A.), Media Economics

Bachelor Thesis: Social Networks - a market of millions? An analysis of marketing potentials and monetization capabilities in the Web 2.0.

Class Of 2005

Education record

Gymnasiale Oberstufe

Education record