Lena Jae Email & Phone Number

United States

Atlanta, Georgia, United States

- Collaborated with cross-functional teams to recommend a Go-to-Market strategy to senior leadership that increased awareness and engagement among college students on Inspire Brand's digital platforms- Conducted a delivery tracking competitive audit across 5 brands on PowerPoint, presenting 3 key user pain point insights to guide stakeholders about UX/UI.

- Coordinated weekly blogs and social media posts, resulting in a 40% increase in organic traffic and a 29% boost in sales from social channels, significantly enhancing eCommerce performance on Shopify Plus- Leveraged analytics on Later to create four research decks identifying historical performance trends, resulting in a 113% increase in Instagram.

- Increased website traffic by 61% through developing a digital marketing strategy for a new product launch- Achieved a 4.3% conversion rate—double the beauty industry average—by executing a strategic outreach plan, generating 10 million+ organic impressions through connecting with 500+ influencers in 6 months- Copywrote, created, and managed 52 pieces of.

Atlanta, Georgia, United States

New York, United States

- Organized 500+ user-generated and in-house content on Meta Business Suite to execute social media calendar- Led the client content marketing strategy across 2M+ followers, achieving a 200% growth in engagement with an average of 50K views per post by scheduling 14 posts per week on Hootsuite to drive organic traffic- Developed the client’s first.

Los Angeles, California, United States

- Translated 40+ social media copies from Spanish to English prior to publication to speed up workflow - Collaborated with the Miami Government to host pitch competitions to support 90+ minority entrepreneurs- Oversaw digital marketing strategies to promote Give Miami Day to secure a partnership with Venture Miami

- Analyzed 10+ key consumer insights to recommend an optimal target audience strategy, leading to the successful brand launch in a new geographical market- Curated five Adobe brand books to establish style and messaging guidelines to strategically re-position brands

- Reached a combined amount of 20,000+ viewers by launching and growing four social media platforms (Instagram, TikTok, Twitter, Pinterest) utilizing professional photography, Adobe Lightroom, and Photoshop - Developed 15+ product prototypes by utilizing customer feedback from Etsy to better meet customer needs- Enhanced sales by 12.5% by proposing B2B.

- Managed club’s social media account and helped establish a successful digital presence - Increased in-person membership and online engagement by 60% through digital marketing

Leonia, New Jersey, United States

- Increased sales revenue by 15% by spearheading the “MerryMignon” campaign which targeted social media engagement, night-time foot traffic, new customer demographics, and customer loyalty- Grew foot traffic by 10% through offering limited-edition raffle tickets and nighttime-exclusive beverages

Bachelor Of Business Administration - Bba, Marketing/Marketing Management, General

Business, Management, Marketing, And Related Support Services

Activities and Societies: Oxford Business Club, Korean American Student Association

High School Diploma, Business, Management, Marketing, And Related Support Services

Activities and Societies: National Honor Society, DECA, National Spanish Honor Society, National Business Honor Society, Harvester's Club.