Lena Kotler (She/Her) Email & Phone Number

Supporting strategy and execution of paid social campaigns for national automotive brands with six-figure budgets. Provided strategic recommendations for media mix, targeting, and creative guidanceImplemented cross-team workflows and processes for ad execution

I led the creative strategy and CRO for 6 accounts with $30M+ budgets including search, shopping, YouTube, display, Meta, TikTok, Snapchat, Pinterest, programmatic advertising, CTV, podcasts, and affiliate marketing tactics. I directed performance marketing and creative production including paid search, all paid social channels, podcasts, programming, and.

Atlanta, Georgia, United States

Overseeing all 6-figure paid social campaigns across Meta, LinkedIn, Twitter, and Snapchat for industries including banking, crypto, and healthcare companies such as Union Bank and Voyager, I spearheaded new processes for execution and oversaw budget management. This resulted in campaign results beingrecognized on Twitter’s Q4 2021 shareholder call for.

Atlanta, Georgia, United States

Steering the development of the internal social media program, I managed and oversaw creative teams in addition to acting as a liaison with 5 Account Directors and clients including Hydrafacial, GA Renaissance, and Corrigo. I headed both B2B and B2C paid and organic social marketing campaigns including monitoring benchmarks that measured impact for the.

Greater Atlanta Area

Serving as the copywriter at large, I assisted clients with in-feed content and paid campaign strategy and analytics in addition to providing growth hack strategies for independent brands and makers.

Atlanta, Georgia, United States

I produced the social strategy for 15 clients in higher education, hospitality, music, automotive, nonprofit, and medical industries for clients such as Marriott and IHG in addition to leading virtual learning sessions for 12 new hires. I also oversaw multiplatform paid social campaigns including reporting ROI/benchmarks to clients and reputation.

Greater Atlanta Area

I was a regular guest blogger writing on introductory social media for entrepreneurs, specifically within the photography industry. https://blog.shootproof.com/the-f-word-learning-to-love-facebook/2016/12https://blog.shootproof.com/3-simple-ways-to-grow-your-instagram-audience/2016/10

Greater Atlanta Area

I managed 2 internal social channels (Meta & Pinterest) including written content, graphic creation, paid ad strategy, influencer marketing, and SEO for branded communications, resulting in a Meta ad being featured in AdWeek. I developed internal operations processes and trained new employees while managing production and shipping by improving online.

Atlanta, GA

PhylaVox creates social media strategies for creative voices. As a strategist, I assisted entrepreneurs in building their social media presence in a way that fosters connection and community with their customers. Whether that was copywriting, or building a content calendar, all the way to full blown social media management, services were tailored to the.

Atlanta, GA

I used a combination of SEO wizardry and a mildly snarky wit to write all those little blurbs that get fans excited about the maker-made goodies sold in The Shoppe.

Greater Atlanta Area

6 months after being hired on as a Guest Coordinator, I took on the role of managing both Salon Red’s social media presence as well as the brand’s blog. This led to the creation of Salon Red’s first marketing department in their 15 year history. I condensed the company’s social media profiles to create a more strategic and consistent branding voice in.

Atlanta, GA

I managed the social media marketing including restructuring the Facebook, Twitter, and Pinterest accounts in addition to revamping their Wordpress blog in order to make it more cohesive with Salon Red’s voice and demographic.

Education record

Education record