Lena Kotler (She/Her) Email & Phone Number

Supporting strategy and execution of paid social campaigns for national automotive brands with six-figure budgets. Provided strategic recommendations for media mix, targeting, and creative guidanceImplemented cross-team workflows and processes for ad execution

I led the creative strategy and CRO for 6 accounts with $30M+ budgets including search, shopping, YouTube, display, Meta, TikTok, Snapchat, Pinterest, programmatic advertising, CTV, podcasts, and affiliate marketing tactics. I directed performance marketing and creative production including paid search, all paid social channels, podcasts, programming, and feed management in addition to creating and serving as the lead for client reporting decks.Supervising large teams of up to 18 internal channel specialists, I led both pitch and RFP teams to develop the vision and creation of the presentation that generated $1M+ in annual agency revenue for an e-commerce client. I coached a direct report on personal career development and account management in addition to mentoring channel leads, focusing on their career goals, and identifying opportunities to set them up for success.Strategizing on marketing directions using MRI Simmons and evaluating data to craft an audience-first marketing strategy, I provided reporting insight and strategy in addition to assessments of cross-channel funneled marketing tactics with consideration to micro and macro trends for industries including B2B SaaS, e-commerce, and crypto.

Atlanta, Georgia, United States

Overseeing all 6-figure paid social campaigns across Meta, LinkedIn, Twitter, and Snapchat for industries including banking, crypto, and healthcare companies such as Union Bank and Voyager, I spearheaded new processes for execution and oversaw budget management. This resulted in campaign results beingrecognized on Twitter’s Q4 2021 shareholder call for agency client, Voyager.I created campaigns for a Fintech client, driving a 112% increase in conversions while growing the brand across new social platforms in addition to developing multi-channel strategies in collaboration with other channel specialists. I also authored an internal agency POV during Meta rebrand and served as internal social media lead for team meetings.

Atlanta, Georgia, United States

Steering the development of the internal social media program, I managed and oversaw creative teams in addition to acting as a liaison with 5 Account Directors and clients including Hydrafacial, GA Renaissance, and Corrigo. I headed both B2B and B2C paid and organic social marketing campaigns including monitoring benchmarks that measured impact for the medical, spa, music, higher education, CBD, and SaaS industries. I engaged creative teams on deliverables, translating client direction into actionable timelines and creative briefs.I leveraged Meta ads to develop a funnel campaign for the GA Renaissance Festival, generating $180K in ticket sales in addition to restructuring Hydrofacial’s multiple individual campaigns to a funnel structure with single campaigns. I also crafted blogs and content for the sales team at Corrigo, creating HubSpot campaigns and automated workflows.I composed and implemented the first paid media strategies across paid search/social platforms in addition to internal processes for campaign forecasting/budgeting and custom DataStudio dashboards for optimization/reporting on KPIs. I advised on RFPS, regularly consulted external teams on digital strategies, and identified new business opportunities. In addition, I trained 3 team members on paid digital media and conducted agency-wide and client trainings.

Greater Atlanta Area

Serving as the copywriter at large, I assisted clients with in-feed content and paid campaign strategy and analytics in addition to providing growth hack strategies for independent brands and makers.

Atlanta, Georgia, United States

I produced the social strategy for 15 clients in higher education, hospitality, music, automotive, nonprofit, and medical industries for clients such as Marriott and IHG in addition to leading virtual learning sessions for 12 new hires. I also oversaw multiplatform paid social campaigns including reporting ROI/benchmarks to clients and reputation management, resulting in lowering cost per action by 80%.In addition, I conducted crisis management for Marriott by collaborating with their regional team to respond to a social issue by directing the internal community management team, successfully saving the brand from a negative brand reputation. I project managed internal content creation by managing a team of 10 to meet contract deliverables, creating internal processes, training members on associated workflows, and managing budgets up to $100K.

Greater Atlanta Area

I was a regular guest blogger writing on introductory social media for entrepreneurs, specifically within the photography industry. https://blog.shootproof.com/the-f-word-learning-to-love-facebook/2016/12https://blog.shootproof.com/3-simple-ways-to-grow-your-instagram-audience/2016/10

Greater Atlanta Area

I managed 2 internal social channels (Meta & Pinterest) including written content, graphic creation, paid ad strategy, influencer marketing, and SEO for branded communications, resulting in a Meta ad being featured in AdWeek. I developed internal operations processes and trained new employees while managing production and shipping by improving online customer experiences and increasing customer loyalty and closed sales by 1900% during holidays.By integrating all drip campaigns for email marketing to nurture leads and apply auto responders, I automated processes to increase efficiency and achieve campaigns that averaged a $0.25-0.35 CPC. In addition, I served as the creative lead for website development including web testing, copywriting, and SEO blogs, resulting in allowing the transition of the order process from an email-based manual to a web-based process.

Atlanta, Ga

PhylaVox creates social media strategies for creative voices. As a strategist, I assisted entrepreneurs in building their social media presence in a way that fosters connection and community with their customers. Whether that was copywriting, or building a content calendar, all the way to full blown social media management, services were tailored to the individual client's needs and budgets.

Atlanta, Ga

I used a combination of SEO wizardry and a mildly snarky wit to write all those little blurbs that get fans excited about the maker-made goodies sold in The Shoppe.

Greater Atlanta Area

6 months after being hired on as a Guest Coordinator, I took on the role of managing both Salon Red’s social media presence as well as the brand’s blog. This led to the creation of Salon Red’s first marketing department in their 15 year history. I condensed the company’s social media profiles to create a more strategic and consistent branding voice in addition to trippling the fan base over the course of 6 months. I maintainined an engagement rate 5-10 times the average and authored the successful “Story of Us” series in celebration of the 15th anniversary of the company, along with “6 Things You Don’t Know” spotlight series, both of which garnered the highest engagement in the blog’s history.

Atlanta, Ga

I managed the social media marketing including restructuring the Facebook, Twitter, and Pinterest accounts in addition to revamping their Wordpress blog in order to make it more cohesive with Salon Red’s voice and demographic.

Education record

Education record