Lena Lim, at the most fundamental level of her soul, is a connector, with over 20+ years in the industry, an extensive network of people and loves to connect the dots! She is a sales professional working with design executives and architects in the Retail, Hospitality, Contract and Healthcare industries globally. She is energized by the long-term relationships she creates, helping clients build their brands, launching successful programs, and elevating the consumer and employee experience in spaces and places via strategic design, tailored solutions and heart-felt client service. Lena is no stranger to partnership and has worked with a variety of brands + firms over the years such as Macy's, Marriott Brands, Bank of America, McDonald's and the A+D community.Currently she serves on the Board of Directors for Retail Design Institute's NY Chapter (RDI), serves as the Secretary for the Retail Design Institute's International Board, the PAVE Board and, in the recent past, has served on the NEWH NY Chapter.  Lena is grateful for being part of the design community and serves with the intention of sharing and lifting up organizations and their members.