Lena Lucas Email & Phone Number

Fishers, In, Us

United States

United States

United States

Carmel, Indiana, United States

- Developed integrated omni-channel media plans for Fortune 500 clients in agriculture, construction, pharmaceutical, financial, and animal health industries.- Oversaw agency marketing strategy and contributed to its thought leadership.- Conducted quality control of client deliverables. - Pioneered innovative solutions to client business issues and challenges (aka audience targeting).- Led and delivered agency account growth initiatives.

Fishers, Indiana

- Spearheaded omnichannel marketing strategies for over 100 SMB B2C clients, significantly enhancing local market penetration and client engagement through integrated campaigns across digital and traditional media.- Ensured that media plans aligned with media strategy while incorporating innovative tactical methods based on in-depth vendor research.- Developed strategy and managed execution of Account-Based-Marketing campaigns for B2B clients using ABM technologies that led to increasing lead generation by an average of 35%.- Produced insights by conducting primary and secondary market research for B2B industry-specific, persona-targeted content development.- Launched and grew two prominent print magazine media brands, overseeing every aspect of strategy and business operations, from sales and creative development to content marketing and team leadership.- Managed high-performance creative/content marketing teams, producing over 1,500 articles and 1,000+ advertisements.- Developed and maintained long-term client relationships, resulting in a 75% retention rate.See Publication portfolio for content and advertising creative examples https://issuu.com/collectivepublishing

Fishers, Indiana

- Specialized in developing and implementing comprehensive B2B and B2C media strategies for startups and SMBs, significantly enhancing market presence and customer engagement.- Conducted in-depth market research and competitive analysis to inform strategic planning, leading to more targeted and successful marketing initiatives. - Planned and executed research studies in both online and face-to-face environments to inform brand strategy and messaging for the marketing communications plans and development of thought-leadership content.- Established and nurtured client relationships, providing expert advice on media strategy and advertising thought leadership.

Indianapolis, Indiana Area

Sold and managed $10,000,000 in new investments in less than two years- Marketed and sold investment products, financial and wealth management services- Analyzed investment opportunities and recommended appropriate strategies- Managed clients accounts

- Translated business requirements into technical specifications- Analyzed internal and external processes (bench-marking) to maximize the efficiency of manufacturing functions and systems- Measured and compared actual production results against the production plans and forecasts- Managed overall project plan and maintained project implementation schedule

Launched the first Ukrainian subsidiary of Sun Chemical (Manufacturer of printing inks) in the aftermath of the fall of the Soviet Union. Accomplished new B2B revenue of $300,000 during the first 6 months during the time of deep economic crisis in Ukraine- Oversaw all functional activity for Ukrainian subsidiary from strategic planning, sales, and marketing to product testing and delivery- Conducted market research and analysis- Designed, implemented, and facilitated annual operation budget and marketing plans- Responsible for subsidiary P&L reporting and achieving sales targets- Built relationship with key industry players- Managed and led a team of 15 staff members- Oversaw corporate communications activities including external and internal communications, public relations

Mba, Marketing

MBA in Markleting

Bachelor Of Business Administration - Bba, Management Of Publishing Industry

I attended an evening program while working during the day

High School Diploma