20+ years of experience from the largest Swedish and international corporations within media and events. 10 years as MD and COO, 10+ years as Head of Sales and Head of Marketing. P&L responsibility for units with a turnover of 50-150m SEK, a profit margin of 15-45% and 30-55 staff (direct reports 5-15). Leader of management team. Large experience in strategic and operative responsibility, change management, process development, digital transformation, international expansion, reporting to board and managers also internationally, growth, cost efficiency, develop leaders and staff amongst other things. My ability to deliver good results and meet deadlines in all roles has been a strength during my career. My assignments have often been to drive change by creating processes, drive digital transformation, develop new revenue streams and create growth short and long term. Perceived by others as powerful, distinct, structured and with strong sense of integrity. I am seen as a natural leader, many have confidence in me and like my way of communication.