• Develop and manage Social & Influencer shopper marketing programs for Unilever (80%) and other CPG & Pharmaceutical store brands (Nestle, Conagra, Perrigo 20%) to support promotional offers, new product launches and achieve category growth at a portfolio of retailers (Drugstore: Walgreens, CVS, Rite Aid Supermarket: Walmart, Target Club: Costco, Sam’s Club, BJ’s & Grocery: Kroger, Publix, H-E-B, Whole Foods, Wegmans, Albertsons, Giant Food) • Build relationships with high caliber influencers (200+) and talent agencies, which have increased quality of programs, helping to prove that Influencer Marketing can be attributed to 31% of all incremental sales. • Drive Unilever sales through cross-channel marketing tactics, growing the Dove brand by 7% in its designated personal wash category versus the 3% growth achieved in the category overall in 2019. • Handle all executional parts of campaigns on various platforms: Blog, Website, Email, Instagram, Facebook, Twitter, Pinterest, YouTube, TikTok- negotiating, contracting and briefing Influencers, developing brand and product key messaging, directing content creation and monitoring all real-time content to ensure client goals were achieved. • Work in constant collaboration with the strategy, creative and account team to brainstorm new ideas, talk through everchanging best practices and share the latest social and brand news, eventually presenting the findings and new ideas as pitches to clients. • Dig into and research key aspects of all Unilever brands and retailers in our network, resulting in a deep understanding of target markets, specific category and product area growth opportunities • Assist in Community Management for retailers and brands under Unilever to run Facebook pages and create content. • Analyze all marketing, social media and influencer campaign performance and presented key learnings and optimizations for future campaigns to clients.

• Built client relationships with Large Enterprise Finance executive clients and prospective clients through consistent and customized outreach. • Collaborated with multiple teams, both internal and external, including the advisory team, client partner team and external executive team to ensure that targeted research and meaningful services and solutions were continuously delivered to client.• Determined appropriate tactics to drive urgency in sales cycle, including trial meetings/ teleconferences and guest website access.• Partnered with designated Account Manager to create customized plans for sales territories, leading to continuously achieving our monthly, quarterly and annual revenue targets. • Conducted in-depth research (both competitive and non-competitive) through investor pages, industry materials, earnings calls & news articles to gain specific knowledge on corporate objectives and prospective client priorities.

•Worked with the shopper marketing team on various projects including pulling client program tracking data and compiling results, creating media kits for category managers, building market lists for clients and conducting quarterly reports in order to assist in achieving company goals and objectives•Identified market trends and competitive client activity through various vehicles including store visits, taking part in sales calls and analyzing historical program results on a daily basis•Created presentations for retailer-specific category managers through data spreadsheets and comparative Matched Panel Test results•Applied relevant university business course work in a real-world setting