Lena Milcarek Email & Phone Number

Riverdale, Md, Us

Marketing Audits: Deep review and analysis of client marketing to recommend go forward strategy and tactics. Areas of audit review include : content, search optimization, paid search/social, reputation building, technical setup, analytics, and conversion optimization. Industry focus ranging from e-commerce, b2b, finance, software, education, cyber security and more giving a unique understanding of marketing across verticals.Account & Project Management: Ensure client expectations are exceeded while creating repeatable internal processes and deliverables.Paid Campaign Strategy & Execution: Distill client product/offerings and resources into highly targeted paid marketing campaigns focused on ROI. Organic Search Optimization: Development of highly sophisticated keyword research methodology. Utilize audit and keyword research to make on page, off page, and technical SEO improvements to websites. Analytics: Dynamic dashboard creation pulled from multiple data sources. The goal of our reporting is to communicate paid and organic channel success and areas of opportunity. Ongoing review of website statistics and audience behavior inform strategy and tactical recommendations. Ideally, connection is made with client backend quality/revenue data to front end statistics.

My marketing consulting services range from auditing and executing acquisition strategy to plugging into existing marketing teams - but is always focused on growth. I am comfortable managing budgets of any size and for any vertical. Some specific verticals of focus include: b2b, software, media agencies, finance, fashion, e-commerce, healthcare, non-profit, energy, franchise, business intelligence, cyber security. I have hands-on and managerial experience in paid search, display advertising, remarketing, search engine optimization, and paid social. I am an expert in analytics, conversion rate optimization, multivariate testing, demand generation, lead scoring and nurturing.Reporting and optimizations touch all stages of the cycle: from awareness, through consideration, ultimately to quality and ROI.

Chicago, Illinois, Us

• Optimized digital acquisition for Cision, PRWeb, PRNewswire, HARO.• Oversaw and developed demand generation strategy and budget • Managed team and agencies responsible for delivering qualified leads to sales• Executed multi-channel campaigns through paid search, display, remarketing, paid social, organic search, content syndication, and sponsor relationships

Chicago, Illinois, Us

• Led team in charge of demand generation including: paid search, display, remarketing, social, email, nurture, affiliate, sponsorship, content syndication, SEO, and more. As a result, we saw an overall decrease of -38% CPA across channels.• Measured and optimized performance of demand generation channels through SalesForce reporting and analytics dashboard development.• Managed channel vendors to ensure effective execution of projects and campaigns.• Executed website A/B testing and personalization resulting in increased conversion rates.• Worked closely with sales to improve alignment between departments for better business outcomes.• Activities from Search Engine Marketing Manager position (see below)

Chicago, Illinois, Us

Paid search optimization focused on CPL (-7%), CTR (+71%), lead volume (+23%), and lead quality.• Display advertising (GDN and Programmatic). Increased programmatic display CTR by 843%• Google remarketing, Bizo/LinkedIn retargeting.• Salesforce campaign creation, reporting, and lead quality control.• Managed and optimized Facebook Ad campaigns• Marketing Automation: workflow setup and lead nurture campaigns• Search Engine Optimization (SEO) • Google Analytics Universal configuration, reporting, and analysis• Website user experience (UX), user tracking, content development.• Management of website A/B testing and personalization• Management of sponsored content/content syndication • 3rd Party/ email list rental management: including HTML creation in Dreamweaver, A/B testing, landing page creation.

Fremont, California, Us

• Managed daily execution & optimization of SEM - search, display, PLA (shopping ads), dynamic remarketing.• Launched SEO strategy for Jos. A. Bank websites resulting in +30% lift in organic traffic.• Monitored & analyzed campaigns to meet revenue goals resulting in a +20% increase in effective revenue share (ERS) year over year.• Generated & optimized ad copy based on the promotional calendar.• Performed new keyword development based on product expansion and industry opportunity. • Set and managed keyword bidding strategies.• Closely monitored daily search marketing performance & developed/maintainedreporting to communicate progress.• Implemented new SEM/SEO strategies based on industry best practices.

Boulder, Co, Us

• Monitored Chief Financial Officer job changes to generate leads for clients.• Compiled highly geo-targeted research and cross-referenced it to ensure all leads are relevant to client’s needs and company standards. • Developed ‘media landscapes’ for clients including recommendations on blogs, key stakeholders, twitter hashtags, trending topics, LinkedIn groups, and keyword rich content for search engine optimization.

Analyze client's online visibility and potential lead generation opportunities. Perform keyword research for content and advise implementation for search engine optimization through developing site wireframe resulting in increased traffic.

At Accent On Travel I oversaw all aspects of their marketing - inbound (online) and outbound (traditional). I coordinated all online marketing including social media, blog content creation, keyword focused content writing, and website development on the Joomla platform. I improved their SEO and executed a SEM campaign with Google Adwords. I also managed the internship program - helping students build their portfolios and gain professional experience.

Created targeted events on campuses, connected with important people in the fresh food movement, documentary research, social media planning and outreach.

Chicago, Illinois, Us

Police and alderman outreach, event planning and execution, compiled a comprehensive event review for sponsors detailing: demographics, advertisement, online communications, and other related information demonstrating partnership and encouraging a lasting relationship.

Organized a sustainable business networking event, sold tables to businesses resulting in 20 business participants, wrote and distributed a professional press release, compiled media contact list, organized entertainment and video production, and promoted the event through social media collectively resulting in over 400 event attendees.