Lena Milcarek Email and Phone Number
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Lena Milcarek phone numbers
I am an effective digital marketer with 11+ years of experience and drive that compels me to learn more about my field every day. I have helped B2B and D2C brands of all sizes gain exposure online resulting in increased targeted traffic, leads, and revenue. Some verticals I specialize in include B2B, SaaS, eCommerce, Business Intelligence, Finance, Travel, and SMB. I have worked both in-house managing a team as well as freelance consulting, giving me a strong balance of strategy and execution. Demand Generation: Paid Search (including search, display, remarketing, social, and shopping), search engine optimization (SEO), content syndication, email, affiliate, event planning, 3rd party email list rental management. Website Facilitation: Analytics implementation and reporting, A/B testing, website personalization, user experience and behavior tracking, code implementation using google tag manager, website management using CMS and webmaster tools. Other Marketing Skills:Social media marketing, market research, press release distribution, direct mail marketing, branding consultation, design, photography, and print advertising. Technical Skills:Google Ads, Google Analytics, Moz, Excel, Google Webmaster Tools, SalesForce, Bing Ads, IBM Digital Analytics, Optimizely, Get Smart Content (personalization), Joomla, Wordpress, Dreamweaver, Basic HTML, Marketo, Adroll, LinkedIn Ads, Vocus Marketing Automation Software, Hubspot, Doubleclick, Channel Advisor, Flite Ad Platform, Ion Interactive (Landing Page Software), Standard Rate and Data System, Cision, HootSuite, MRI, Basic Photoshop.
Benson Seo
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Performance Marketing DirectorBenson Seo Jan 2017 - PresentRiverdale, Md, UsMarketing Audits: Deep review and analysis of client marketing to recommend go forward strategy and tactics. Areas of audit review include : content, search optimization, paid search/social, reputation building, technical setup, analytics, and conversion optimization. Industry focus ranging from e-commerce, b2b, finance, software, education, cyber security and more giving a unique understanding of marketing across verticals.Account & Project Management: Ensure client expectations are exceeded while creating repeatable internal processes and deliverables.Paid Campaign Strategy & Execution: Distill client product/offerings and resources into highly targeted paid marketing campaigns focused on ROI. Organic Search Optimization: Development of highly sophisticated keyword research methodology. Utilize audit and keyword research to make on page, off page, and technical SEO improvements to websites. Analytics: Dynamic dashboard creation pulled from multiple data sources. The goal of our reporting is to communicate paid and organic channel success and areas of opportunity. Ongoing review of website statistics and audience behavior inform strategy and tactical recommendations. Ideally, connection is made with client backend quality/revenue data to front end statistics.
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Growth Marketing ConsultantLena Milcarek Llc Jul 2015 - PresentMy marketing consulting services range from auditing and executing acquisition strategy to plugging into existing marketing teams - but is always focused on growth. I am comfortable managing budgets of any size and for any vertical. Some specific verticals of focus include: b2b, software, media agencies, finance, fashion, e-commerce, healthcare, non-profit, energy, franchise, business intelligence, cyber security. I have hands-on and managerial experience in paid search, display advertising, remarketing, search engine optimization, and paid social. I am an expert in analytics, conversion rate optimization, multivariate testing, demand generation, lead scoring and nurturing.Reporting and optimizations touch all stages of the cycle: from awareness, through consideration, ultimately to quality and ROI. -
Director Of Demand GenerationCision Jun 2016 - Jan 2017Chicago, Illinois, Us• Optimized digital acquisition for Cision, PRWeb, PRNewswire, HARO.• Oversaw and developed demand generation strategy and budget • Managed team and agencies responsible for delivering qualified leads to sales• Executed multi-channel campaigns through paid search, display, remarketing, paid social, organic search, content syndication, and sponsor relationships -
Manager Of Demand GenerationCision Jul 2015 - Jun 2016Chicago, Illinois, Us• Led team in charge of demand generation including: paid search, display, remarketing, social, email, nurture, affiliate, sponsorship, content syndication, SEO, and more. As a result, we saw an overall decrease of -38% CPA across channels.• Measured and optimized performance of demand generation channels through SalesForce reporting and analytics dashboard development.• Managed channel vendors to ensure effective execution of projects and campaigns.• Executed website A/B testing and personalization resulting in increased conversion rates.• Worked closely with sales to improve alignment between departments for better business outcomes.• Activities from Search Engine Marketing Manager position (see below)
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Search Engine Marketing ManagerCision Feb 2014 - Jul 2015Chicago, Illinois, UsPaid search optimization focused on CPL (-7%), CTR (+71%), lead volume (+23%), and lead quality.• Display advertising (GDN and Programmatic). Increased programmatic display CTR by 843%• Google remarketing, Bizo/LinkedIn retargeting.• Salesforce campaign creation, reporting, and lead quality control.• Managed and optimized Facebook Ad campaigns• Marketing Automation: workflow setup and lead nurture campaigns• Search Engine Optimization (SEO) • Google Analytics Universal configuration, reporting, and analysis• Website user experience (UX), user tracking, content development.• Management of website A/B testing and personalization• Management of sponsored content/content syndication • 3rd Party/ email list rental management: including HTML creation in Dreamweaver, A/B testing, landing page creation.
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Sem / Seo ManagerJos. A. Bank Clothiers Dec 2012 - Feb 2014Fremont, California, Us• Managed daily execution & optimization of SEM - search, display, PLA (shopping ads), dynamic remarketing.• Launched SEO strategy for Jos. A. Bank websites resulting in +30% lift in organic traffic.• Monitored & analyzed campaigns to meet revenue goals resulting in a +20% increase in effective revenue share (ERS) year over year.• Generated & optimized ad copy based on the promotional calendar.• Performed new keyword development based on product expansion and industry opportunity. • Set and managed keyword bidding strategies.• Closely monitored daily search marketing performance & developed/maintainedreporting to communicate progress.• Implemented new SEM/SEO strategies based on industry best practices. -
Digital Marketing ConsultantInovautus Consulting Oct 2011 - May 2013Boulder, Co, Us• Monitored Chief Financial Officer job changes to generate leads for clients.• Compiled highly geo-targeted research and cross-referenced it to ensure all leads are relevant to client’s needs and company standards. • Developed ‘media landscapes’ for clients including recommendations on blogs, key stakeholders, twitter hashtags, trending topics, LinkedIn groups, and keyword rich content for search engine optimization. -
Search Engine Optimization ConsultantJosh Beazell Inc. Jul 2012 - Mar 2013Analyze client's online visibility and potential lead generation opportunities. Perform keyword research for content and advise implementation for search engine optimization through developing site wireframe resulting in increased traffic.
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Marketing CoordinatorAccent On Travel Aug 2011 - Nov 2012At Accent On Travel I oversaw all aspects of their marketing - inbound (online) and outbound (traditional). I coordinated all online marketing including social media, blog content creation, keyword focused content writing, and website development on the Joomla platform. I improved their SEO and executed a SEM campaign with Google Adwords. I also managed the internship program - helping students build their portfolios and gain professional experience.
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Marketing InternGroundswell Educational Films Nov 2010 - Apr 2011Created targeted events on campuses, connected with important people in the fresh food movement, documentary research, social media planning and outreach.
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Marketing Communications InternActive Transportation Alliance Jun 2010 - Sep 2010Chicago, Illinois, UsPolice and alderman outreach, event planning and execution, compiled a comprehensive event review for sponsors detailing: demographics, advertisement, online communications, and other related information demonstrating partnership and encouraging a lasting relationship. -
Event Planning InternPallandrome Event Planning Feb 2009 - Aug 2009Organized a sustainable business networking event, sold tables to businesses resulting in 20 business participants, wrote and distributed a professional press release, compiled media contact list, organized entertainment and video production, and promoted the event through social media collectively resulting in over 400 event attendees.
Lena Milcarek Skills
Lena Milcarek Education Details
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Columbia College ChicagoMarketing Communications | Public Relations With A Management Minor
Frequently Asked Questions about Lena Milcarek
What company does Lena Milcarek work for?
Lena Milcarek works for Benson Seo
What is Lena Milcarek's role at the current company?
Lena Milcarek's current role is Growth Marketing | Marketing Director | Performance Marketing | Acquisition Marketing Consultant.
What is Lena Milcarek's email address?
Lena Milcarek's email address is lm****@****msn.com
What is Lena Milcarek's direct phone number?
Lena Milcarek's direct phone number is +130147*****
What schools did Lena Milcarek attend?
Lena Milcarek attended Columbia College Chicago.
What skills is Lena Milcarek known for?
Lena Milcarek has skills like Social Media Marketing, Seo, Sem, Online Advertising, Advertising, Ppc, Marketing Communications, Email Marketing, Facebook, Web Analytics, Demand Generation, Inbound Marketing.
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