Lena Murad Email & Phone Number

Norwalk, CT, US

Atlanta, Georgia, US

Atlanta, GA, US

Atlanta, Georgia, US

• Managed set up, staffing, processes and operation for rendering rich media content specifically 360 spin photography and vendor produced videos on homedepot.com with the goal of improving overall online customer.
• Standardized processes for requesting product samples, disposal of product samples, studio workflow, and post production / editing of images to ensure smooth flow and operation of studio.
• Improved order conversion from 1.4% to 2.2% by using 360 degree photography and prioritizing merchandise selection to focus on product categories that provided the highest rate of return.
• Established photo editing requirements for 12-person offshore team and implemented quality control measures to ensure adherence to quality standards and key performance metrics.
• Improved photo editing accuracy from 59% to 99% and editing time from 3:34 hr to 1:55 hr.
• Managed video submission process and requests, reviewed videos for quality adherence, reduced processing lead time, streamlined existing processes and created tracking tools and metrics.

Atlanta, Georgia, US

• On boarded vendors to launch products on homedepot.com, worked with vendors to capture all of the required marketing and supply chain data needed for each item in accordance with data standards.
• Improved on-boarding time for vendors from 7.2 weeks to 6 weeks average by conducting weekly calls with 120+ vendors to discuss issues and ensure milestones were being met.
• Decreased processing time for supplier buying agreements from 7 weeks to 6.4 weeks by partnering with vendors and merchants to ensure the agreements were completed on time.

Atlanta, Georgia, US

• Developed and distributed supplier policies and guidelines to 800-900 house ship vendors to ensure adherence and compliance to Home Depot standards for achieving operational efficiencies in shipping, receiving, and.
• Reduced merchandise return rate from 9.7% to 8.5% by teaming with reverse logistics department to analyze returns information and implement process for improvement.
• Increased response rate to customer issues by partnering with cross-functional teams to create a database to centralize all vendor contact information facilitating easier customer contact.

Atlanta, Georgia, US

• Worked with merchants, suppliers and in-store service representatives to build awareness of special order program initiatives to increase sales for special order category.
• Managed the planning, execution and implementation of special order initiatives ranging from $50K to $300K to over 1600 stores.
• Tracked/monitored project performance, developed status reports and ensured projects were completed on time and within budget.
• Partnered with core and special order merchants to meet deadlines in finalizing new product selections for vanities, faucets, and counter tops and exit strategies for discontinued products.

Atlanta, Georgia, US

• Supported merchandising departments by providing logistics solutions, cost and benefit analysis on sourcing strategies and transportation modes, risk mitigation across the supply chain, supplier performance management.
• Generated over $1M in savings with the launch of a pilot program for the direct to store model which bypassed the distribution center and sent a consolidated shipment directly to the store reducing additional handling.
• Collaborated with cross-functional teams to monitor performance of special promotions for Christmas, patio and grills worth an estimated $500 million in retail sales involving over 15,000 containers.

Atlanta, Georgia, US

• Handled global imports shipped into the United States for Home Depot and its’ subsidiaries by managing daily operational issues with service providers, suppliers, merchants, and import distribution centers.
• Monitored special programs daily to make sure that suppliers shipped on time and delivery goals were met.
• Performed cost benefit analysis of different modes of transportation worldwide for merchants to make strategic business decisions.

Malvern, PA, US

• Managed supply chain and transportation of a multi-million dollar account, which included order entry, dispatching, tracking and providing customer service using i2 Technologies systems.
• Prepared cost analysis and performance reports to customer(s) to show actual dollars saved.

• Managed the sourcing, procurement and export of a wide range of industrial products to 15-20 key international accounts, generating $5 Million in sales.
• Sourced products worldwide, negotiated material costs and shipping rates, organized shipping logistics and payments with banks & freight forwarders on matters related to each account.

Mba, International Business

Bba, Marketing And Management