Lena Polok-Mikołajczyk Email & Phone Number

• Building and supervising the marketing and projects team• Developing and executing the brand's marketing plan and strategy to drive brand awareness and sales growth.• Maintaining brand standards and ensuring compliance across marketing and communications channels.• Planning and budgeting marketing activities across more than 80 markets.• Allocating resources among projects.• Managing providers, consultants, freelancers, and other suppliers.• Monitoring progress and performance.

• Building a strong image for the unique Arthouse Spirit brand.• Creating and implementing the marketing strategy.• Launching new products into the market.• Managing projects.• Coordinating internal and external communication.• Managing the marketing budget.• Analyzing activities and preparing reports.

• Creating and managing a new brand of concept stores featuring Polish niche brands of natural cosmetics, jewelry, ceramics, etc.• Assortment selection.• Budget management.• Creating and implementing a marketing plan (advertising, PR, social media, online).• Collaborating with influencers.• Planning and coordinating events.• Overseeing orders.• Managing the team.

Warszawa, Woj. Mazowieckie, Polska

• Coordinating the rebranding process.• Creating and implementing the communication strategy for dedicated retail parks in Poland and the Czech Republic.• Planning and coordinating marketing activities.• Creating and managing the MAREX budget.• Collaborating with agencies, tenants, and media.• Analyzing activities and providing reports to the Owner.

Katowice, Woj. Śląskie, Polska

• Creation and realisation of the communication strategy• Creation and realisation of the MAREX budget • Planning and coordination of proselling actions, events, magazine• Collaboration with agencies, tenants and media• Coordination of the internal and external communication• Activities analyses and reports

Katowice, Woj. Śląskie, Polska

• Co-creating the marketing and placemaking strategy for Libero Katowice.• Presenting the project to potential tenants.• Developing the tenant mix.• Acquiring local tenants for Libero in Katowice.• Participating in the leasing processes.

Katowice, Woj. Śląskie, Polska

• Participating in pre-opening actions for Galeria Katowicka.• Co-creating and implementing the marketing strategy.• Coordinating events.• Managing and controlling the budget and payment flow.• Collaborating with tenants.• Collaborating with agencies (PR, creative/interactive, and custom publishing).• Collaborating with the media.• Coordinating market research.• Analyzing activities and preparing reports.• Managing the website, mobile application, and Facebook profile.• Maintaining relationships with business and institutional partners (sponsorship, patronage).• Handling internal and external communication (newsletters, reviews, etc.).• Coordinating the Katowicka magazine.

Dziennikarstwo I Komunikacja Społeczna

Projektowanie Komunikacji Wizualnej I Narracji

Postgraduate Degree, Enology