Lena Rodriguez Email & Phone Number

Miami, Naples/Ft Myers/ Puerto RicoResponsible for growing Roche cobas portfolio including core lab chemistry and immunoassay analyzers and reagents.Grow and maintain $6.5 million territory.

Toulouse, Occitanie, Fr

Develop and execute strategic sales and marketing plan specializing in Dermatology. Specialty products that include a topical chemotherapeutic agent for Actinic Keratosis, an orphan Pediatric dermatology drug for Infantile Hemangiomas and Eczema.

Product Launch of Serica Scar and Serica Stretch Mark Formula to Dermatology Health care providers and retail pharmacies. Present promoted products to healthcare professionals including Plastic Surgery, Obstetrics and other related healthcare providers. Influence recommendations and insure pull through of product at retail store level by strategically working with Pharmacists, Store Managers and Cosmetologist/Aestheticians.

Consult with physicians, educators and nursing staff to promote the entire line of medical devices and ancillary products and services to meet/exceed market share goals. Work collaboratively with pharmacy staff to pull through company products responsible for the development, management and fiscal success of the market. Identify and develop thought-leaders and area speakers and deliver high quality, value-added programs. ✔ Premier Performers Club -Rookie of the Year 2006, Gold Level, 2007, Bronze Level 2014, Crystal Level, 2010, 2013.✔ Build superior relationships with key decision-makers and influencers. Educate and train physicians and staff on products and industry trends through one-on-one training sessions, in-service education programs, seminars and advisory boards.✔ Deliver sales presentations to key prospects and customers that positively influence the demand for Roche Diagnostic products and services. ✔ Track and analyze sales data and adjust pull-through messaging and strategy to meet and exceed annual goals.✔ Exceed all Direct-to-Patient sales goals for the Accu-Chek Combo pump and insulin pump device sales. ✔ Played a pivotal role in successful launch of Accu-Chek Nano Smart View monitoring device and Accu-Chek Combo, May 2012.✔ Keep clients informed of existing product developments, new products in the market and serve as a continual resource to physicians and their staff.✔ Consistently a top performer in the region and the nation.

Initially hired as a Regional Account Manager to increase sales volume and market share related to retail distribution. Responsible for developing strong business relationships with key individuals including regional and district managers of national chain and wholesale accounts. Also accountable for managing a group of high volume independent drug stores.✔ Awarded Rookie of the Year, 2006. ✔ Triad of the Year Award, 2006.

Responsible for developing marketing strategies and approaches to advance business development initiatives by marketing PET and PET/CT scans for use in detecting cancer to physician to generate referral sources to the facility. ✔ Formulated innovative selling strategies that delivered results and positioned company to capture market share.✔ Managed the marketing function with emphasis on championing the facility and expanding customer base. ✔ Ensured integration of marketing programs and communications were aligned with company mission and values. ✔ Consistently a top performer, exceeding quarterly revenue forecasts and objectives.

Recruited to open the specialty pharmacy division for the company responsible for management, promotion, strategic planning, growth strategies and marketing to a wide range of physicians, clinics and hospitals to obtain pharmacy referrals for biotech products and high cost injectables. Medical specialties included Oncology, Endocrinology, Transplant, Infectious Disease, Neurology, Gastroenterology, Rheumatology and others.✔ Developed field training manual and responsible for training new area managers.✔ Ranked #1 in 2003, achieving 27% of sales for Specialty Pharmacy Services.✔ Increased sales in territory approximately 20% in 2002 over the prior year.

Teleconference moderator specializing in the Pharmaceutical Industry. Worked with communications companies for major pharmaceutical firms.

New York, New York, Us

Successfully marketed Pfizer products including Zoloft, Celebrex, Zithromax, Diflucan, Aricept and Geodon to physicians, hospitals and clinics. ✔ District Winner Professional Healthcare Representative 4 consecutive quarters, 1999.✔ Held the most educational programs within budget, 1999.✔ District Leader, 1998 achieving 100% of annual quota for all products sold.✔ Top Performer in the Southeast by Product, Q4 1998.✔ Top Dollar Volume Professional Healthcare Representative, Q4 and Top Quota Professional Healthcare Representative, Q3 1998.

Woonsocket, Ri, Us

Promoted to oversee front-end operations for all aspects of order services encompassing quality assurance, translation, and customer service departments. Recruited, hired, trained, and mentored a staff of 65+ and prepared and implemented annual operating budget of more than $1M.✔ Determined adequate staffing requirements in accordance with volume and budget forecasts.✔ Facilitated Total Quality Management process and trained employees in compliance with a Government Mandate in Ethics and Integrity. Ensured quality and production standards were met.✔ Developed employee incentive program which increased productivity by 30%.✔ Achieved service levels of 98%, quality goals of 99% and surpassed productivity goal by 10%.✔ Decreased front-end errors by approximately 50% through one-on-one training.✔ Implemented employee succession plan program and developed 4 group leaders and 2 supervisors to higher positions..

Woonsocket, Ri, Us

Accountable for overseeing all aspects of quality and regulatory compliance for entire facility including 200+ employees.✔ Planned, coordinated and directed the Quality Assurance program.✔ Enhanced quality levels resulting in maximizing product reliability and minimizing costs in all departments including Managed Care.✔ Assessed current policies/procedures and standards. Established quality and reliability of prescription order processing, as well as internal audit programs.✔ Directed and facilitated the TQM process including product quality and reliability training sessions.✔ Met goal of 95% or better for in-house aged orders.✔ Improved Class I errors 27% over previous year.✔ Certified ODI Quality Action Team Facilitator and ODI The Quality Advantage Facilitator.

Woonsocket, Ri, Us

Initially hired for the startup of the facility and assemble a highly effective team. Prepared operating budgets and forecasts.✔ Screened, hired trained and mentored staff regarding quality, productivity and overall performance.✔ Determined staffing and budget requirements and met all goals. Increased staff from 16 to 52.✔ Designed and implemented pharmacy technician internship program which reduced costs by 12% the first year and 23% in the second year. ✔ Substantially reduced cost of service by coming in .16¢ under budget per prescription.