Lena is a consumer and social media specialist, and has 14+ years industry experience. In her current role as Director at Bite Communications, Lena develops and executes campaigns for traditional PR and social media programs for her clients in the food space (primary produce and QSR) as well as the health and lifestyle space, with clients including Diabetes Australia, Kanzi Apples, Splenda, Allergy & Anaphylaxis Australia and Sanitarium Health Food Company. Previously, Lena was a Senior Account Manager at Pulse Communications (part of Ogilvy PR), where she was responsible for the daily management of her clients, strategy development and planning. Lena has picked up a wealth of experience with consumer, tech and travel brands during her time in the industry, working with brands such as Havaianas, TripAdvisor, LG Electronics, Purina, Tourism Australia, KFC, MILO, Carnival Cruise Lines, Activision and Twentieth Century Fox. Lena’s main area of expertise is facilitating integrated public relations campaigns (covering social and traditional media), CRM campaigns, executing media events and consumer activations. Lena has worked on a range of activations and events that vary in scale, from launching Tourism Australia’s ‘There’s Nothing Like Australia’ campaign, to bringing a brand new video game IP, Skylanders, to market for the first time - now the biggest children's franchise globally, and in Australia. One of Lena’s career highlights was working on a large-scale Carnival Cruise Lines event, which saw a giant, 7-metre wide red nose placed on the bow of a cruise ship as it sailed into Sydney Harbour for Red Nose Day. The media moment saw national and international coverage, and touched every major broadcast network in Australia. Lena graduated from UTS with a Bachelor degree in Public Communications. Lena has also completed a presenting course at the National Institute of Dramatic Arts (NIDA).