Lena Seino Askari, Mph Email & Phone Number

Greater Los Angeles Area

• Lead behavior change campaign development across several topics including youth and adult marijuana education, opioid misuse, youth cross substance prevention, young adult alcohol misuse, and tobacco and vaping.
• Managed campaign creation with a strict budget to deliver effective campaigns on time.
• Knowledgeable across all aspects of media management including digital, social, and traditional media.
• Acquired new business through preparing requests for proposals.

Greater Seattle Area

• Lead social marketing efforts for Group Health Cooperative brand across all social platforms including but not limited to Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
• Developed digital strategies for lead and new member acquisition campaigns.
• Provided Chief Marketing Officer with a weekly campaign result presentation.
• Managed large promotional budgets, across several campaigns and platforms
• Developed and executed social media policy and strategies for the enterprise.
• Coordinated cross-enterprise communication and social media team meetings including several brands such as Group Health Research Institute, Group Health Physicians, human resources, external relations, and Group Health.

Greater Seattle Area

• Lead open enrollment collateral development and execution for the Individual and Family.
• Established and executed multi-channel communication plans
• Developed and project managed the collaborative process of several high visibility documents such as sales brochures, applications, and direct mail pieces closely linked with acquisition, retention, and enrollment of.
• Managed projects on several lines of business such as Group Health Foundation, Small Business Group, Community Engagement, and for Producers.
• Coordinated and documented complex series of reviews including compliance and legal.
• Simultaneously managed up to 40 jobs with various clients, deadlines, and deliverables.

Tumwater

• Represented the state at both regional and national conferences including writer’s workshops at the Centers of Disease Control and Prevention, Washington State Public Health Association Conference, and Seattle King.
• Coordinates review and approvals for all communication products for the Office of Healthy Communities, which includes maternal and child health, chronic disease prevention, and tobacco and marijuana education.
• Drove statewide communication efforts for Community Transformation Grant (CTG) and developed success story portfolios for use with policy and decision-makers.
• Worked within the section responsible for policy recommendations for the Office of Healthy Communities and helped manage communication from that team to the Secretary of Health.
• Develops and maintains multiple, simultaneous communication products including portfolios, white papers, press releases, talking points, conference materials, strategic plans, newsletters, web content, and social media.
• Manages complex approval for various communication products while cultivating cross-agency and partner relationships.

Greater Seattle Area

• Developed and designed email marketing (e-blast) campaigns for the client’s customer base.
• Simultaneously coordinated 35 accounts on several platforms developing and maintaining strategic reputation/brand management requiring high levels of customer interaction on social sites with over 12,000 fans.
• Monitored and maintained an online presence on various social media sites such as Facebook, Twitter, Google+, and review sites while documenting and recording all social interactions for clients in monthly reporting.
• Collaborated with Ford Direct team to develop and successfully achieve sales and performance goals.

Tumwater, WA

• Washington Environmental Bio-monitoring Survey (WEBS) is CDC funded five-year study where one aspect studied was pyrethroid exposure among pesticide applicators, Pyrethroid Exposure Survey and Testing (PEST).Field work
• Assisted with protocol implementation, including contacting participants, recruitment, scheduling, and enrollment of participants for a large-scale bio-monitoring study.
• Arranged and conducted follow up meetings, sample collections and coordinated with the state public health laboratories to ensure samples were properly handed and processed. Study prep
• Complied all field materials and prepared all participant used materials.
• Organized and integral part of data entry of questionnaires from study.
• Participated in advisory meetings with state toxicologist, principal investigator, and project coordinator.

Greater Seattle Area

• PR/Marketing and Community Relations
• Wrote and secured 15 and 30 second PSA that ran on channels including Clear Channel’s KISS 106.1, KUBE 93, KJR Sports, The Brew 104.9 and Fisher Communications KOMO and KVI.
• Wrote and submitted press releases to local news outlets.
• Secured event media coverage on local blogs including Mylocalhealthguide.com and Phinneywood.com
• Developed and enacted a community outreach plan that included local business and corporations.
• Launched blog and developed long term social media plan and implementation.General Fundraising:

• Assisted on multiple B2B IT accounts involving cloud computing and IT business management
• Prepared documents for clients, assessed visibility tools, tracked and analyzed media coverage and media briefing documents

• Develop multi-media materials to further college’s recruitment and development goals
• Promote University events such as guest lectures and Murrow Symposium
• Campaign research, press release writing, and cultivating Murrow College presence on blogs, Facebook, and Twitter

• Represented 18,000 stakeholders, and contract relations with Barnes & Noble® of multi-million dollar corp.
• Led B.O.D. in strategic and financial decisions of the corp. with specific duties of communications and bylaws
• Executed strategic goals/objectives to ensure disbursement of $86,000 stakeholder dividends to four campuses

• Designed and executed a public relations plan with media and competitor analysis
• Furthered customer/shareholder relations along with, news outlets and shareholder outreach though press releases, news letters and weekly emails
• Constructed a plan and procedures manual for future interns

Collaborated with the largest WSU entertainment group and private org's to host Showtime sponsored events Managed project and negotiated for campus-wide adoption of Showtime networkFeatured as 1 of 8 exemplary Brand Representatives nationwide in the annual Showtime newsletter to clients

Executed Springfest event with 6,000+ attendees and secured event sponsorship, vendors, and Billboard entertainer Developed "Fortune Cookie" marketing campaign to drive attention and attendance to the event

Hired 35 university students for an international study abroad program contracted with Dept. of DefenseAssisted and presented trainings on: professionalism, human relations, cultural sensitivity, risk management, Successfully managed international youth programs for 250+ children from design to implementation

Master In Public Health, Public Health- Health Promotion

• Capstone Final Project- Synthesizing and evaluating culturally adapted CPR training material for limited English proficient Chinese.

Ba In Communication Public Relations, Emphasis On Digital Media, Fine Arts

Bachelor'S Degree, Public Relations

Child Development Certificate, International Academic Intership