Lena Waters Email & Phone Number

San Francisco, Ca, Us

San Francisco, California, Us

Foster City, Ca, Us

The Scale GTM Advisor Network is made up of world-class practitioners who deliver critical expertise to help Scale portfolio companies drive efficient hyper-growth. As a GTM Advisor in Marketing, I advise companies on key strategic decisions such as overall GTM strategy, brand strategy, demand generation, growth marketing, organization design, and tech stack investments.

San Francisco, Ca, Us

DocuSign helps organizations connect and automate how they navigate their systems of agreement. As part of its industry leading product lineup, DocuSign offers eSignature, the world's #1 way to sign electronically on practically any device, from almost anywhere, at any time. Today, over a million customers and more than a billion users in over 180 countries use the DocuSign platform to accelerate the process of doing business and simplify people's lives. I had overall responsibility for the Global Demand Center, Global Regional Marketing, and the Digital Business, orchestrating global marketing strategy with multiple functions across DocuSign’s product portfolio. I led integrated marketing initiatives that built the DocuSign brand, supported corporate initiatives, and drove sales pipeline and digital revenue.

San Francisco, Ca, Us

San Francisco, Ca, Us

New York, Ny, Us

Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down.

Boston, Massachusetts, Us

Lookout predicts and stops mobile attacks before harm is done to an individual or an enterprise. Our security cloud is fueled by a global network of 100 million sensors and tens of thousands of apps that are added daily. With a dataset of virtually all the mobile code in the world and the predictive machine intelligence to analyze and make sense of the data, Lookout can identify connections that would otherwise go unseen and stop cybercriminals from attacking mobile devices.I implemented the enterprise go-to-market and built an integrated team for digital marketing, enterprise demand, field & event marketing, marketing ops, and consumer growth & retention.

San Francisco, Ca, Us

SmartRecruiters is transforming the recruiting industry with their modern SaaS recruiting platform. Their vision of hiring success is a fresh approach for companies who view talent acquisition as a competitive differentiator and equally important to a company's success as acquiring customers. I led the marketing function, hiring the marketing team and creating all marketing, communications and demand programs. We built the enterprise pipeline from zero and rapidly transformed the company from a freemium model to serve enterprise companies, who replaced legacy solutions and standardized their global hiring on the SmartRecruiters Hiring Success Platform.

Us

Responsys is a leading marketing cloud software and services company, with the mission to enable the smartest marketing in the digital world. The most respected brands across the globe use the Responsys Interact Marketing Cloud to manage their digital relationships and deliver the right marketing to their customers across email, mobile, social, display and the web. As the third hire on the Marketing team, I scaled the marketing function over six years, increasing revenue by 3X, culminating in a successful IPO in 2011 and a $1.6B acquisition by Oracle in 2014.

Us

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Poznań, Wielkopolskie, Pl

Helsinki, Southern Finland, Fi