Lena Waters work email
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Lena Waters personal email
I build the marketing function for high-growth Consumer + BtoB SaaS companies. Over the last 20 years, I've scaled high-performing global teams specializing in demand & ABM, product marketing, PLG & growth marketing, customer experience, lifecycle marketing, brand creative & digital strategy, field & event marketing, and marketing operations & technology. Together we craft stories, leverage data, and create experiences that grow revenue, drive demand for sales teams, build brands, and delight customers.
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Chief Marketing OfficerNotionSan Francisco, Ca, Us -
Chief Marketing OfficerGrammarly Oct 2023 - PresentSan Francisco, California, Us -
Gtm AdvisorScale Venture Partners Sep 2022 - PresentFoster City, Ca, UsThe Scale GTM Advisor Network is made up of world-class practitioners who deliver critical expertise to help Scale portfolio companies drive efficient hyper-growth. As a GTM Advisor in Marketing, I advise companies on key strategic decisions such as overall GTM strategy, brand strategy, demand generation, growth marketing, organization design, and tech stack investments. -
Group Vice President, Global Demand & Digital BusinessDocusign Aug 2022 - Sep 2023San Francisco, Ca, UsDocuSign helps organizations connect and automate how they navigate their systems of agreement. As part of its industry leading product lineup, DocuSign offers eSignature, the world's #1 way to sign electronically on practically any device, from almost anywhere, at any time. Today, over a million customers and more than a billion users in over 180 countries use the DocuSign platform to accelerate the process of doing business and simplify people's lives. I had overall responsibility for the Global Demand Center, Global Regional Marketing, and the Digital Business, orchestrating global marketing strategy with multiple functions across DocuSign’s product portfolio. I led integrated marketing initiatives that built the DocuSign brand, supported corporate initiatives, and drove sales pipeline and digital revenue. -
Vice President, Global DemandDocusign Dec 2020 - Jul 2022San Francisco, Ca, Us
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Vice President, Integrated MarketingDocusign Aug 2017 - Dec 2020San Francisco, Ca, Us
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MemberChief Jun 2021 - Jul 2022New York, Ny, UsChief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down. -
Vice President, Corporate MarketingLookout Sep 2015 - Jul 2017Boston, Massachusetts, UsLookout predicts and stops mobile attacks before harm is done to an individual or an enterprise. Our security cloud is fueled by a global network of 100 million sensors and tens of thousands of apps that are added daily. With a dataset of virtually all the mobile code in the world and the predictive machine intelligence to analyze and make sense of the data, Lookout can identify connections that would otherwise go unseen and stop cybercriminals from attacking mobile devices.I implemented the enterprise go-to-market and built an integrated team for digital marketing, enterprise demand, field & event marketing, marketing ops, and consumer growth & retention. -
Vice President, Corporate MarketingSmartrecruiters Jun 2014 - Jun 2015San Francisco, Ca, UsSmartRecruiters is transforming the recruiting industry with their modern SaaS recruiting platform. Their vision of hiring success is a fresh approach for companies who view talent acquisition as a competitive differentiator and equally important to a company's success as acquiring customers. I led the marketing function, hiring the marketing team and creating all marketing, communications and demand programs. We built the enterprise pipeline from zero and rapidly transformed the company from a freemium model to serve enterprise companies, who replaced legacy solutions and standardized their global hiring on the SmartRecruiters Hiring Success Platform. -
Vice President, Demand & Customer MarketingResponsys Aug 2012 - May 2014UsResponsys is a leading marketing cloud software and services company, with the mission to enable the smartest marketing in the digital world. The most respected brands across the globe use the Responsys Interact Marketing Cloud to manage their digital relationships and deliver the right marketing to their customers across email, mobile, social, display and the web. As the third hire on the Marketing team, I scaled the marketing function over six years, increasing revenue by 3X, culminating in a successful IPO in 2011 and a $1.6B acquisition by Oracle in 2014. -
Senior Director, MarketingResponsys Feb 2011 - Jul 2012Us
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Director, Demand & Customer MarketingResponsys Sep 2007 - Feb 2011Us
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Director, MarketingEmaillabs™ Aug 2004 - Aug 2007Poznań, Wielkopolskie, Pl -
Marketing ManagerWärtsilä 2003 - 2004Helsinki, Southern Finland, Fi -
Director, Sales & MarketingThrive Media 2000 - 2003
Lena Waters Skills
Lena Waters Education Details
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University Of Northern British Columbia (Unbc)Marketing
Frequently Asked Questions about Lena Waters
What company does Lena Waters work for?
Lena Waters works for Notion
What is Lena Waters's role at the current company?
Lena Waters's current role is Chief Marketing Officer.
What is Lena Waters's email address?
Lena Waters's email address is wa****@****sys.com
What is Lena Waters's direct phone number?
Lena Waters's direct phone number is +121267*****
What schools did Lena Waters attend?
Lena Waters attended University Of Northern British Columbia (Unbc).
What skills is Lena Waters known for?
Lena Waters has skills like Marketing, Multi Channel Marketing, Lead Generation, Email Marketing, Marketing Strategy, Saas, Marketing Automation, Demand Generation, Strategic Partnerships, B2b Marketing, Analytics, Web Analytics.
Who are Lena Waters's colleagues?
Lena Waters's colleagues are Arham Adnan, Ravi Prakash Maurya, Psychologist ॐ, Khanh Lo, Thu Nguyen, Joe Vivek, Rivaldy Varianto.
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