Lena Yang
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Lena Yang Email & Phone Number

Marketing Strategist | Digital Transformation Advocate | Expert in Strategic Market Research & Data-Driven Campaigns | Fluent in English, Mandarin, & Cantonese at SwitchBot
Location: Waltham, Massachusetts, United States 7 work roles 2 schools
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✓ Verified May 2026 3 data sources Profile completeness 86%

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Role
Marketing Strategist | Digital Transformation Advocate | Expert in Strategic Market Research & Data-Driven Campaigns | Fluent in English, Mandarin, & Cantonese
Location
Waltham, Massachusetts, United States
Company size

Who is Lena Yang? Overview

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Quick answer

Lena Yang is listed as Marketing Strategist | Digital Transformation Advocate | Expert in Strategic Market Research & Data-Driven Campaigns | Fluent in English, Mandarin, & Cantonese at SwitchBot, a company with 33 employees, based in Waltham, Massachusetts, United States. AeroLeads shows a matched LinkedIn profile for Lena Yang.

Lena Yang previously worked as Digital Marketing Intern at Shoplazza and Marketing and Communications Intern at Dream Venture Labs. Lena Yang holds Master Of Arts - Ma, International Business from Brandeis International Business School.

Company email context

Email format at SwitchBot

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SwitchBot

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Profile bio

About Lena Yang

Lena Yang is a Marketing Strategist | Digital Transformation Advocate | Expert in Strategic Market Research & Data-Driven Campaigns | Fluent in English, Mandarin, & Cantonese at SwitchBot. Colleagues describe her as "Lena's involvement at DREAM Venture Labs was a testament to her marketing prowess. With an instinctive grasp of our brand's voice and ethos, she adeptly shaped campaigns that resonated deeply with our audience. Her innovative approaches were consistently paired with meticulous execution, ensuring our messaging was both compelling and effective. Lena's ability to anticipate market trends and craft strategies accordingly has played a pivotal role in expanding our reach and deepening our impact. I highly recommend Lena for any position requiring a dynamic, insightful, and dedicated marketing professional."

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Lena Yang's current company

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SwitchBot
Switchbot
Marketing Strategist | Digital Transformation Advocate | Expert in Strategic Market Research & Data-Driven Campaigns | Fluent in English, Mandarin, & Cantonese
Waltham, MA, US
Website
Employees
33
AeroLeads page
7 roles

Lena Yang work experience

A career timeline built from the work history available for this profile.

Digital Marketing Intern

  • Organized co-branding partnerships with international companies, enhancing market penetration by 21% via social media.
  • Conducted research and analysis on 500+ benchmark companies, providing strategic insights that improved market strategy by 13%.
  • Discovered potential collaboration opportunities and supported digital marketing initiatives, contributing to a 29% increase in campaign effectiveness.
Jun 2023 - Aug 2023

Marketing And Communications Intern

  • Increased follower engagement by 27% on Instagram, 13% on Facebook, and 17% on Twitter through user-generated content.
  • Created posts via Canva, analyzed trend reports and culturally relevant posts by monitoring social media analytics tools and researching trending topics.
  • Coordinated with 15 universities to boost follower engagement and reported on marketing effectiveness.
May 2023 - Aug 2023

Consultant Internship

Shanghai, China

  • Conducted in-depth analysis of competitors' market size and sales performance by collecting and interpreting market data for a Candy company, contributed to strategic reports that enhanced the accuracy of market.
  • Utilized Excel tools and Tableau to analyze forecasted beverage consumption data, systematically identifying trends and streamlining data processing.
  • Researched product consumption trends during the pandemic by reviewing relevant studies and data sources, preparing comprehensive market outlook reports.
Jun 2022 - Aug 2022

Consultant Internship

  • Developed strategic plans for Monster Energy Drink using SWOT analysis, leading to a 17% increase in strategic alignment.
  • Analyzed market trends and consumer data to identify target demographics and growth opportunities.
  • Planned and executed market campaigns, including onsite AI games and offline social media strategies, enhancing customer engagement.
Aug 2021 - Oct 2021

Digital Marketing Intern

- Pitched Women’s Day campaign for its luxury haircare brand Kérastase, created budget proposal for Sales Team- Created customer persona by researching customer profiles on social media platforms to increase 12.5% click-through rate

Dec 2020 - Mar 2021

Marketing Intern

Shenzhen Zinfu Dental Holding Co

Shenzhen, Guangdong, China

- Collaborated with Design Team to create a customer-centric logo for company, Assisted with managing top 10 influencers' partners' relationship for Strategic Expansion Team, drove brand awareness and marketing to potential customers.- Analyzed six live-broadcast campaigns, resulting in an average of 4k+ viewers, 200+ comments, and customer retention rate.

Jun 2019 - Aug 2020
Team & coworkers

Colleagues at SwitchBot

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2 education records

Lena Yang education

FAQ

Frequently asked questions about Lena Yang

Quick answers generated from the profile data available on this page.

What company does Lena Yang work for?

Lena Yang works for SwitchBot.

What is Lena Yang's role at SwitchBot?

Lena Yang is listed as Marketing Strategist | Digital Transformation Advocate | Expert in Strategic Market Research & Data-Driven Campaigns | Fluent in English, Mandarin, & Cantonese at SwitchBot.

Where is Lena Yang based?

Lena Yang is based in Waltham, Massachusetts, United States while working with SwitchBot.

What companies has Lena Yang worked for?

Lena Yang has worked for Switchbot, Shoplazza, Dream Venture Labs, Nielsen, and Ipsos.

Who are Lena Yang's colleagues at SwitchBot?

Lena Yang's colleagues at SwitchBot include Anna Huang, Ivy Huang, Sherry Chen, Mila Yin, and Maria Ma.

How can I contact Lena Yang?

You can use AeroLeads to view verified contact signals for Lena Yang at SwitchBot, including work email, phone, and LinkedIn data when available.

What schools did Lena Yang attend?

Lena Yang holds Master Of Arts - Ma, International Business from Brandeis International Business School.

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