Lena Yang

Lena Yang Email and Phone Number

Marketing Strategist | Digital Transformation Advocate | Expert in Strategic Market Research & Data-Driven Campaigns | Fluent in English, Mandarin, & Cantonese @ SwitchBot
Waltham, MA, US
Lena Yang's Location
Waltham, Massachusetts, United States, United States
About Lena Yang

Lena Yang is a Marketing Strategist | Digital Transformation Advocate | Expert in Strategic Market Research & Data-Driven Campaigns | Fluent in English, Mandarin, & Cantonese at SwitchBot. Colleagues describe her as "Lena's involvement at DREAM Venture Labs was a testament to her marketing prowess. With an instinctive grasp of our brand's voice and ethos, she adeptly shaped campaigns that resonated deeply with our audience. Her innovative approaches were consistently paired with meticulous execution, ensuring our messaging was both compelling and effective. Lena's ability to anticipate market trends and craft strategies accordingly has played a pivotal role in expanding our reach and deepening our impact. I highly recommend Lena for any position requiring a dynamic, insightful, and dedicated marketing professional."

Lena Yang's Current Company Details
SwitchBot

Switchbot

View
Marketing Strategist | Digital Transformation Advocate | Expert in Strategic Market Research & Data-Driven Campaigns | Fluent in English, Mandarin, & Cantonese
Waltham, MA, US
Website:
switch-bot.com
Employees:
33
Lena Yang Work Experience Details
  • Switchbot
    Switchbot
    Waltham, Ma, Us
    View
  • Shoplazza
    Digital Marketing Intern
    Shoplazza Jun 2023 - Aug 2023
    ● Organized co-branding partnerships with international companies, enhancing market penetration by 21% via social media.● Conducted research and analysis on 500+ benchmark companies, providing strategic insights that improved market strategy by 13%.● Discovered potential collaboration opportunities and supported digital marketing initiatives, contributing to a 29% increase in campaign effectiveness.
    View
  • Dream Venture Labs
    Marketing And Communications Intern
    Dream Venture Labs May 2023 - Aug 2023
    ● Increased follower engagement by 27% on Instagram, 13% on Facebook, and 17% on Twitter through user-generated content.● Created posts via Canva, analyzed trend reports and culturally relevant posts by monitoring social media analytics tools and researching trending topics.● Coordinated with 15 universities to boost follower engagement and reported on marketing effectiveness.
    View
  • Nielsen
    Consultant Internship
    Nielsen Jun 2022 - Aug 2022
    Shanghai, China
    ● Conducted in-depth analysis of competitors' market size and sales performance by collecting and interpreting market data for a Candy company, contributed to strategic reports that enhanced the accuracy of market predictions.● Utilized Excel tools and Tableau to analyze forecasted beverage consumption data, systematically identifying trends and streamlining data processing.● Researched product consumption trends during the pandemic by reviewing relevant studies and data sources, preparing comprehensive market outlook reports.
    View
  • Ipsos
    Consultant Internship
    Ipsos Aug 2021 - Oct 2021
    ● Developed strategic plans for Monster Energy Drink using SWOT analysis, leading to a 17% increase in strategic alignment.● Analyzed market trends and consumer data to identify target demographics and growth opportunities.● Planned and executed market campaigns, including onsite AI games and offline social media strategies, enhancing customer engagement.
    View
  • L'Oréal
    Digital Marketing Intern
    L'Oréal Dec 2020 - Mar 2021
    - Pitched Women’s Day campaign for its luxury haircare brand Kérastase, created budget proposal for Sales Team- Created customer persona by researching customer profiles on social media platforms to increase 12.5% click-through rate
    View
  • Shenzhen Zinfu Dental Holding Co
    Marketing Intern
    Shenzhen Zinfu Dental Holding Co Jun 2019 - Aug 2020
    Shenzhen, Guangdong, China
    - Collaborated with Design Team to create a customer-centric logo for company, Assisted with managing top 10 influencers' partners' relationship for Strategic Expansion Team, drove brand awareness and marketing to potential customers.- Analyzed six live-broadcast campaigns, resulting in an average of 4k+ viewers, 200+ comments, and customer retention rate of 1.5% per campaign.- Coordinated marketing brainstorming sessions and tracked responsibilities, reaching out to teams for the next steps of post-covid marketing strategy, and created talking points for influencers.

Lena Yang Education Details

Frequently Asked Questions about Lena Yang

What company does Lena Yang work for?

Lena Yang works for Switchbot

What is Lena Yang's role at the current company?

Lena Yang's current role is Marketing Strategist | Digital Transformation Advocate | Expert in Strategic Market Research & Data-Driven Campaigns | Fluent in English, Mandarin, & Cantonese.

What schools did Lena Yang attend?

Lena Yang attended Brandeis International Business School, University Of San Francisco.

Who are Lena Yang's colleagues?

Lena Yang's colleagues are Joyce Z., Abel Zheng, Janin Z., Susanna Chen, Sherry Chen, Anna Huang, Maria Ma.

Not the Lena Yang you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.