Drive the marketing strategy and secure execution across all marketing channels and platforms. The past 1,5 years was spent developing and executing a marketing strategy that included a launch of a new brand identity and an incremental step up on digital activation including a new web shop, Inbound marketing, SEO/SEM activities and more within 8 markets.

Develop and drive the global brand strategy and secure execution across all marketing channels and platforms. The time at PanzerGlass was spent on launching a new identity, rebooting the marketing function and team and gearing the brand and company to a more global and digital marketing approach.

Develop and drive the brand strategies and plans in cooperation and coordination with the global team. Deliver short- and long term volume, turnover, profit and brand equity growth in line with the brand/category strategy.•Develop and own short-term brand plans for BSM/Cheese (18 month horizon)•Manage specific implementation of annual brand plans in line with business and global brand strategy. Includes development and implementation of key elements of the marketing mix: advertising, promotional campaigns, digital and shopper marketing for the Arla brand•Manage, deliver and evaluate brand activities.•Secure a close link and communication to ‘Cheese innovation center in Beijing’ and ‘China Business center in DK’ about local business needs. •Monitor and understand key brand tracking KPIs and implications•Manage the marketing budget for BSM/Cheese•Manage ‘day-to-day’ agency relationships with core agencies feeding into their re-view and selection.•Build strong relationships with cross-functional teams across Arla Foods marketing functions to ensure effective delivery of projects.•Develop launch plans together with Arla product management team/MN ASCX, and execute on front-end launch tasks together with Arla ASCX•Be the link between the Arla-brand team in DK, China BU DK, Innovation Center in Beijing and the local marketing team within Cheese and BSM.•Proactively support, develop and consolidate local business intelligence to ensure that Arla Foods has the appropriate and updated market insights together with local Business Development manager

Integrated Marketing Planning, International Campaign Development & Implementation, PR & Events, Marketing Effectiveness. Key pricipal responsibilities: - Lead and manage the trade communication and campaign management functions- Support the development of international business & brand objectives/strategies and successively create impactful marketing plans covering all Touch Points- Drive the international marketing planning cycle between PU / Mrkt / Markets- Develop new international brand & product campaign initiatives to strengthen growth across all product categories/segments- To cooperate with Region Marketing functions and local Sponsorship Activation teams to ensure effective implementation of marketing plans- Create and implement trade marketing / in-store programs - on international and key market level.

Brand manager• - Responsible for the development of brand strategies, KPI’s and plans. - Identify brand need for NPD based on consumer, shopper and customer insights. Manage creative execution of the ATL communication and supply guidelines for local BTL activities. Develop brand activation program and Execute media strategy and plans. Monitor local markets and define prerequisites for brand building/activation and ensure and drive improvement of brand profit. Develop and manage part of total brand marketing budget. Manage every day agency relationships and ensure cooperation with local customer marketing Product manager• Define product strategy, objectives and initiatives aligned with Category strategy. Manage current assortment and coordinate market issues & requests regarding product /packaging towards the organisation, e.g R&D, production, procurement, logistics.