Lene Baxter Email & Phone Number

United States

Nyc, New York , Us

• Responsible for all marketing efforts that include marketing and content strategy/content creation, creation of external and internal marketing assets, creative direction, marketing videos, product demos, PR outreach, market research, and coordination with external agencies• Responsible for management and co-writing of SBIR efforts, which included successful awards of over $2.7M• Key team member for building out information architecture for a critical aspect of the product• Work closely with the product and design team, business development, and the CEO inestablishing messaging for the product

• Worked in both the D2C and B2B space across various sectors ranging from agricultural technology, tech startups, logistics, outdoor sports, and health & wellness• Developed and delivered marketing strategy, brand guidelines, content strategy, social media strategy, and email marketing strategy• Conducted market research for customers in the outdoor sports, logistics, health & wellness, and technology spaces• Provided copywriting and editing services for website content, blogs, press releases, white papers, email communication, internal company communication, social media, advertising, and product packaging• Led creative projects for photo and video• Worked across multiple workflow platforms, including: Asana, Monday, Coda, Click-up, Figma, Klaviyo, MailChimp, Shopify, WordPress, Semrush, Zendesk, Hootsuite, and Canva

Sarasota, Florida, Us

• Co-founder and project manager for a 360 marketing agency that worked with both B2B and D2C brands in spaces ranging from tech startups, outdoor sports, logistics, home goods, sustainable home products, and health & wellness• Special focus was in market research, marketing strategy, branding, content strategy, content creation, email marketing, social media management, and creative direction (photo/video shoots, logo development, graphic design, etc.)• Worked as a copywriter and editor producing a variety of content for clients, including: press releases, magazine articles, blogs, newsletters, social media posts, sales decks, investor decks, memos, internal communication, website copy, mobile application copy, and brand guidelines• Managed clients in both North America and Europe in multiple languages

Waitsfield, Vt, Us

• Responsible for overall marketing strategy, content strategy, email marketing, social media management, external communication, and market research• Key social media accomplishments include a 51.3% increase in sales by social source, 21.7% increase in followers, and 45.5% increase in online store sessions by social source• Key email marketing accomplishments included a 264.4% increase in sales by email source with open and click rates above industry benchmarks• Co-lead on project designing new product packaging, promotional material, and launch• Co-lead on product and lifestyle photography and video projects• Responsible for creation of Amazon Brand Store and product pages, creating ad copy, designing customer surveys, creating photography shot lists, and promotional video scripts

• Managed corporate health and fitness program for Adidas group Chile, including fitness classes, team building workshops, and specialty employee workshops focusing on leadership, peer coaching, and effective communication• Provided visual content and informational articles for intercompany communication and promotional material for Adidas group health and fitness program• Project manager for design of Adidas group in-office fitness center• Organized and executed Sony Chile marketing event with over 100 participants, including social media promotion, exhibition athletes, support staff and support logistics• Established the top performing kiteboarding operation in Matanzas, Chile

Boston, Ma, Us

• Responsible for establishment of project timelines, appearance, and functionality of mobile application alongside Reebok Marketing Manager• Part of the team focusing on establishment of how the mobile application integrates with in-store body metric machine and promotional incentives• Responsible for creation of comprehensive exercise library in coordination with engineering team and design team• Created library of daily exercising program for Reebok the mobile application

Santa Cruz, Ca, Us

• Content writer and editor for kiteboarding destination website, responsible for researching global kiteboarding locations and creating content describing that destination• Lead customer service representative utilizing Zendesk for management of 4 websites• Managed quality assurance for the website, including editing and fact checking content from team members• Responsible for a 42.75% increase in website traffic through content creation• Migrated data of over 400 pages from previous website to new website• Wrote video scripts for YouTube and Vimeo productions

• Created SOP for school and rental operations• Led professional development activities for instructors in pre- and post- class communication and customer relationship management

Key Biscayne, Fl, Us

•Managed the largest kiteboarding operation in Miami, consisting of 11 instructors from 6 countries• Coached kiteboarding classes, assisted head IKO (International Kiteboarding Organization, certifying body) instructor in Level 1 Instructor Certification classes, taught Assistant Instructor courses, audited instructor classes for quality assurance, and mentored new instructors• Created SOP for school operations

Tybee Island, Ga, Us

• Managed all water sport activity scheduling and acted as head instructor• Managed water sports gear sales, demos, and events• Managed social media marketing, store promotional events, and content strategy• Maintained school CRM and developed SOP for water sports instruction• Created program for introducing and integrating women into the local kiteboarding community

• Covered Texas, Mississippi, Louisiana, Alabama, Georgie, and Florida• Organized and represented the brand at demo events within the assigned territory• Responsible for major marketing efforts including PR outreach, working with shops in the territory, photo shoots, product reviews, content creation, and industry events

Lucerne, Ch

• Taught English ages 3—adult and worked as course consultant for 11-14 age group• Awarded “Best Work Team” with assistant teacher and rated top performing sales demonstration teacher• Responsible for team building workshops for teaching staff• Teacher mentor for incoming teachers focusing on school policies, teaching methods, and cultural integration

• Led 12 team members and regularly assumed responsibility for the department (team of 37)• Created and implemented training manuals for management and acted as management trainer for peers and 2 levels above• Led several action plans, including: reorganization of time standards to maximize productivity, facility-wide improvement of order fulfillment, implementation of performance reward luncheons, quality improvement through damage reduction

Arlington, Virginia, Us

• Responsible for handling research data for Biannual Attitude Survey of Students focused on analyzing civilian and military attitudes towards the LGTBQ community in the military and women in combat specific roles• Developed survey for Negotiations for Leaders course to determine areas of needed improvement and real-world applicability• Worked with vendors in procurement of digital survey software to digitize raw data• Created and maintained websites for the 2 internal sites and 1 external site

Bachelor Of Science - Bs, Sociology

Master Of Arts - Ma, Marketing Communication

Graduate Certificate, User Experience Strategy

Product Strategy

Brand Management

Disruptive Strategy

High School, International Baccalaureate Program