Lene Baxter personal email
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I've taken an unconventional approach to work and life. You can see my detailed experience below, but the most important takeaway is that I'm a professional who values being adaptable, hard-working, communicative, and ethical. I've worked in a wide range of industries as a marketer, from adventure sports, children's books, personal care, sustainable products, household goods, tech, and even logistics. That work experience spans North America, Chile, and Europe. Besides the work experience..• I'm passionate about sports - middle-distance triathlon, running, kiteboarding, Ice hockey, CrossFit, surfing, and climbing. I believe that dedication and discipline in sport translates to the same attributes as a professional.• I'm a true nomad (I’ve lived in 6 different countries and been abroad for 12+ years) and traveling is one of my favorite things.• I believe in the remote first policy - as someone who values a healthy work-life balance (and as a working mom), I appreciate the flexibility and time saved by working remotely
Safety Arms Systems
View- Website:
- safetyarmsusa.com
- Employees:
- 7
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Chief Marketing OfficerSafety Arms SystemsUnited States
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Product Marketing ManagerStreet Smarts Vr Jan 2024 - PresentNyc, New York , Us -
Product Marketing ManagerIntraloop Mar 2022 - Jan 2024• Responsible for all marketing efforts that include marketing and content strategy/content creation, creation of external and internal marketing assets, creative direction, marketing videos, product demos, PR outreach, market research, and coordination with external agencies• Responsible for management and co-writing of SBIR efforts, which included successful awards of over $2.7M• Key team member for building out information architecture for a critical aspect of the product• Work closely with the product and design team, business development, and the CEO inestablishing messaging for the product -
Marketing Consultant | Brand + ContentFreelance Aug 2021 - Mar 2022• Worked in both the D2C and B2B space across various sectors ranging from agricultural technology, tech startups, logistics, outdoor sports, and health & wellness• Developed and delivered marketing strategy, brand guidelines, content strategy, social media strategy, and email marketing strategy• Conducted market research for customers in the outdoor sports, logistics, health & wellness, and technology spaces• Provided copywriting and editing services for website content, blogs, press releases, white papers, email communication, internal company communication, social media, advertising, and product packaging• Led creative projects for photo and video• Worked across multiple workflow platforms, including: Asana, Monday, Coda, Click-up, Figma, Klaviyo, MailChimp, Shopify, WordPress, Semrush, Zendesk, Hootsuite, and Canva
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Marketing And Business Development ManagerPorters // Company Aug 2020 - Aug 2021Sarasota, Florida, Us• Co-founder and project manager for a 360 marketing agency that worked with both B2B and D2C brands in spaces ranging from tech startups, outdoor sports, logistics, home goods, sustainable home products, and health & wellness• Special focus was in market research, marketing strategy, branding, content strategy, content creation, email marketing, social media management, and creative direction (photo/video shoots, logo development, graphic design, etc.)• Worked as a copywriter and editor producing a variety of content for clients, including: press releases, magazine articles, blogs, newsletters, social media posts, sales decks, investor decks, memos, internal communication, website copy, mobile application copy, and brand guidelines• Managed clients in both North America and Europe in multiple languages -
Content StrategistVerilux Jun 2019 - Oct 2020Waitsfield, Vt, Us• Responsible for overall marketing strategy, content strategy, email marketing, social media management, external communication, and market research• Key social media accomplishments include a 51.3% increase in sales by social source, 21.7% increase in followers, and 45.5% increase in online store sessions by social source• Key email marketing accomplishments included a 264.4% increase in sales by email source with open and click rates above industry benchmarks• Co-lead on project designing new product packaging, promotional material, and launch• Co-lead on product and lifestyle photography and video projects• Responsible for creation of Amazon Brand Store and product pages, creating ad copy, designing customer surveys, creating photography shot lists, and promotional video scripts -
OwnerFortis Performance Training Jul 2013 - Jun 2019• Managed corporate health and fitness program for Adidas group Chile, including fitness classes, team building workshops, and specialty employee workshops focusing on leadership, peer coaching, and effective communication• Provided visual content and informational articles for intercompany communication and promotional material for Adidas group health and fitness program• Project manager for design of Adidas group in-office fitness center• Organized and executed Sony Chile marketing event with over 100 participants, including social media promotion, exhibition athletes, support staff and support logistics• Established the top performing kiteboarding operation in Matanzas, Chile
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Consulting Project ManagerReebok Apr 2016 - Aug 2016Boston, Ma, Us• Responsible for establishment of project timelines, appearance, and functionality of mobile application alongside Reebok Marketing Manager• Part of the team focusing on establishment of how the mobile application integrates with in-store body metric machine and promotional incentives• Responsible for creation of comprehensive exercise library in coordination with engineering team and design team• Created library of daily exercising program for Reebok the mobile application -
Content ManagerWeatherflow Sep 2012 - Sep 2013Santa Cruz, Ca, Us• Content writer and editor for kiteboarding destination website, responsible for researching global kiteboarding locations and creating content describing that destination• Lead customer service representative utilizing Zendesk for management of 4 websites• Managed quality assurance for the website, including editing and fact checking content from team members• Responsible for a 42.75% increase in website traffic through content creation• Migrated data of over 400 pages from previous website to new website• Wrote video scripts for YouTube and Vimeo productions -
Head InstructorVela Aruba Apr 2013 - Jul 2013• Created SOP for school and rental operations• Led professional development activities for instructors in pre- and post- class communication and customer relationship management
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Operations ManagerMiami Kiteboarding Nov 2012 - Apr 2013Key Biscayne, Fl, Us•Managed the largest kiteboarding operation in Miami, consisting of 11 instructors from 6 countries• Coached kiteboarding classes, assisted head IKO (International Kiteboarding Organization, certifying body) instructor in Level 1 Instructor Certification classes, taught Assistant Instructor courses, audited instructor classes for quality assurance, and mentored new instructors• Created SOP for school operations -
Operations ManagerAok Watersports Mar 2011 - Nov 2012Tybee Island, Ga, Us• Managed all water sport activity scheduling and acted as head instructor• Managed water sports gear sales, demos, and events• Managed social media marketing, store promotional events, and content strategy• Maintained school CRM and developed SOP for water sports instruction• Created program for introducing and integrating women into the local kiteboarding community -
Sales And Marketing RepresentativeShinn Kiteboarding Sep 2011 - Oct 2012• Covered Texas, Mississippi, Louisiana, Alabama, Georgie, and Florida• Organized and represented the brand at demo events within the assigned territory• Responsible for major marketing efforts including PR outreach, working with shops in the territory, photo shoots, product reviews, content creation, and industry events
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English Language TeacherEf English First Jul 2010 - Feb 2011Lucerne, Ch• Taught English ages 3—adult and worked as course consultant for 11-14 age group• Awarded “Best Work Team” with assistant teacher and rated top performing sales demonstration teacher• Responsible for team building workshops for teaching staff• Teacher mentor for incoming teachers focusing on school policies, teaching methods, and cultural integration -
Operations SupervisorSears Financial Holding Corp Jul 2009 - Jul 2010• Led 12 team members and regularly assumed responsibility for the department (team of 37)• Created and implemented training manuals for management and acted as management trainer for peers and 2 levels above• Led several action plans, including: reorganization of time standards to maximize productivity, facility-wide improvement of order fulfillment, implementation of performance reward luncheons, quality improvement through damage reduction -
Research AnalystUs Army Jun 2008 - Jul 2009Arlington, Virginia, Us• Responsible for handling research data for Biannual Attitude Survey of Students focused on analyzing civilian and military attitudes towards the LGTBQ community in the military and women in combat specific roles• Developed survey for Negotiations for Leaders course to determine areas of needed improvement and real-world applicability• Worked with vendors in procurement of digital survey software to digitize raw data• Created and maintained websites for the 2 internal sites and 1 external site
Lene Baxter Skills
Lene Baxter Education Details
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United States Military Academy At West PointSociology -
University Of DenverMarketing Communication
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University Of DenverUser Experience Strategy
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Kellogg Executive EducationProduct Strategy
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Cornell UniversityBrand Management
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Harvard Business School OnlineDisruptive Strategy
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Fort Myers High SchoolInternational Baccalaureate Program
Frequently Asked Questions about Lene Baxter
What company does Lene Baxter work for?
Lene Baxter works for Safety Arms Systems
What is Lene Baxter's role at the current company?
Lene Baxter's current role is Chief Marketing Officer.
What is Lene Baxter's email address?
Lene Baxter's email address is le****@****ail.com
What is Lene Baxter's direct phone number?
Lene Baxter's direct phone number is +569859*****
What schools did Lene Baxter attend?
Lene Baxter attended United States Military Academy At West Point, University Of Denver, University Of Denver, Kellogg Executive Education, Cornell University, Harvard Business School Online, Fort Myers High School.
What are some of Lene Baxter's interests?
Lene Baxter has interest in Languages, Coaching, Traveling, Snowboarding, Did I Mention Traveling, Kiteboarding, Fitness, Running, Small Business Management.
What skills is Lene Baxter known for?
Lene Baxter has skills like Spanish, Sports Coaching, Personal Training, Crossfit, Weight Training, Kiteboarding, Sports Conditioning, Fitness Instruction, Blogger, Social Media Blogging, Coaching, Leadership Development.
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