SUMMARYDigital lead generation and conversion specialist with global experience. Performance and business driven digital marketeer with a digital analyst background, a strategic mindset and a hands-on and can-do mentality. Strong driver and executor with a high business understanding coming from a passion for delivering results based on customer oriented and data driven insights. Energetic and engaging people manager with a high team satisfaction / engagement score. EXPERIENCE• Extensive experience in growing continuous business results using a broad palette of digital tools and insights - on an international scale• Experience from B2C and B2B industries creating business impact enabled by marketing excellence initiatives and digital channel tactics and strategies.• Leadership experience of high performing team in international med-tech company collaborating with colleagues on a global scale• Experienced in e-commerce for hotels and holiday rentals • Extensive experience in data driven marketing based on business data analysis - performing optimization of activities based on return on investment and performing visual management for the organizationHOW I WORK• I drive results based on data: I have a great ability to quickly assess the situation and detect opportunities from where results can be driven from. I am ambitious and am highly motivated by driving continuous growth for the business.• I work very pragmatically and solution oriented: I believe in efficiency and sometimes you should not let perfect get in the way of better if this is the best way to get things moving. • I lead, engage, motivate, involve, collaborate and communicate: I involve relevant stakeholders in decision processes and focus on excellent teamwork to accomplish business goalsPROFILE KEY WORDSDigital marketing channel strategy & planning | Development & optimization of digital activities and budgets | SEM & SEO | Lead generation | Continuous process and ROI optimization | Global strategy | Digital project and stakeholder management | Digital tools and business development | Data analysis and insights | CRM | E-mail marketing | Social Media | GDPR | VOC | DM/VM | Kaizen | Advanced Lean Education | Agency management | Media buyingINDUSTRY EXPERIENCEMed-Tech | Real-estate | Holiday rental housing | Hotels | Media Agency - media buyingPERSONAL CHARACTERISTICSStrong executor | Driver | Result-oriented | Data-driven | Positive | Social | Pragmatic | Ambitious | Structured | Systematic | Team-player | Global mind-set