Lenell Hattingh Email & Phone Number

Cold Lake, Alberta, Canada

Edmonton, Alberta, Canada

• Responsibilities include leading all aspects to achieve and maintain subject matter expertise on PRIMED products and competitive product lines, including market analysis, in-depth research, wearability studies and maintaining and creating subject matter reports.• Analyze internal pricing requests, using price models to accurately price products for clients, with the approval of the Product Manager• Responsible for the successful execution of the rebranding project of a niche product category - established a shared vision for success and confirm a common understanding of the project scope, delivery approach and deliverables• Analyze data to provide descriptive and diagnostic analytic insights to senior stakeholders, including the Vice President of Marketing and Product Manager

Johannesburg Area, South Africa

• Work closely with different stakeholders to determine business needs and requirements• Develop, and prioritize the business needs into product features and build a product roadmap• Responsibilities include leading all aspects of a product development life cycle including identify product gaps, formalize initial concepts, doing in depth research and possible solution validation, develop and capture detailed product requirements, work closely with the design and development teams, implementation and testing of the new features and release on the live environment.• Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.• Facilitating the establishment of a unified vision for achieving project success, while ensuring a comprehensive understanding of project scope, delivery approach, and deliverables.• Engaging in efficient and clear communication with stakeholders to provide regular updates regarding project milestones and deadlines.• Proactively addressing obstacles, resolving issues, managing risks, evaluating the potential impacts across multiple projects, and ensuring the organization is prepared to effectively utilize the project outcomes.• Identify risks that cross project boundaries, handles concerns quickly and escalated major issues to the Product Owner• Analyzed metrics and data to measure product performance to determine the success of the project

Johannesburg Area, South Africa

• Compiled product and customer data to generate informed profit projections.• Spearheaded collaborative efforts to bring products to market.• Monitored market trends and competitor performance to update promotional strategies.• Boosted customer base penetration using creative promotional approaches.• Assessed costs and estimated production capabilities to evaluate economic viability.

London, United Kingdom

•Tracked marketing efforts to monitor results in real-time.•Proofread marketing collateral ahead of printing to eliminate errors.•Input new data, updated old records, and cross-checked information to keep marketing database up to date.•Wrote engaging and successful marketing, advertising, and website copy

London, United Kingdom

•Created dynamic SEO strategies to exceed market competitors and meet client needs.•Researched and implemented search engine optimization recommendations.•Optimized copy and landing pages for search engine marketing purposes.•Completed keyword research to target clients based on keyword targeting.•Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.

Johannesburg Area, South Africa

•Subscription campaign management.•New subscription channel development.•Design and implement new subscriber competitions.•Implement brand activation activities at subscription drives.

Johannesburg Area, South Africa

•Liaison officer between Momentum Short Term Insurance and Head Office•Wrote engaging and successful marketing, advertising and website copy.

Pretoria Area, South Africa

I was responsible for 10-15 graduation ceremonies with 200-300 graduates in each, over a 6 month cycle.