Lene Allen Email & Phone Number

New York, NY, US

Orlando, FL, US

Appointed to lead new campaigns for Florida’s Secretary of Commerce and the Governor’s office Responsible for marketing the State of Florida’s business environment to attract out of state cooperation, promote job growth and increase foreign investment into the stateLead a team of marketing professionals including a VP of Advertising, Creative Director.

Orlando, FL, US

Support the economic development initiatives of the Secretary of Commerce (President and CEO of EFI) and the Governor of Florida (Chairman of EFI) on behalf of the stateDevelop programs, such as Team Florida, to maximize the division’s core mission to recruit, expand and retain business enterprises in the state Establish and maintain strong relationships.

Atlanta, GA, US

• Managed a domestic/international new vehicle delivery program for Porsche’s elite customers
• Re-invented program, improved process and grew dealer participation
• With a team of 4, successfully navigated 500 Porsche customers and their vehicles through the uncertainties of Covid-19, as European shutdowns halted the program as well as the customer’s vehicle production/shipment.

Atlanta, GA, US

- Execute national product launch programs within the area, developing regional/dealer programs to achieve national sales goals as Porsche’s sole marketing professional for its 4th largest global market - Translate Porsche’s Strategy 2025 planning into new, creative and innovative marketing programs including new ways to organically attract female.

Reston, Virginia, US

• Support Region Fixed Ops department with all efforts to improve parts sales, customer loyalty, marketing initiatives and dealer profitability. Main Responsibilities:
• Monitor dealer/region performance through qualitative/quantitative data analysis and mystery shops
• Interim Fixed Operations Manager; responsible for dealer performance in San Diego/OC/Hawaii markets providing dealer support and assuring Key Performance Metrics are being met
• Consult dealers on how to improve customer satisfaction through assessing industry “best practices” and process improvement opportunities
• Coordinate and implement fixed operations marketing processes, monitor dealer involvement, ROI and compare VW promotions to aftermarket competitors Achievements:
• Coordinated an on-time launch for the eGolf by preparing over 70 dealers with product training and equipment installation Other:

Washington, D.C. Metro Area, US

• In this position I managed all marketing and fleet events for the Corporate Sales Department along with day-to-day activities and general administrative tasks such as forecasting, budgeting, vendor management and.
• Led corporate sales marketing concepts, media exposure, marketing fleet vehicles, national fleet shows and customer events (A3 launch, VW & Audi Fleet Preview)
• Created client satisfaction surveys for corporate sales department; responsible for design, execution, data analysis and dissemination to key stakeholders
• Assisted with developing a new nationwide Corporate Sales website Achievements:
• WINNER of company wide marketing competition: Developed and presented social media campaign to Audi President and Executive Board
• Secured key corporate accounts and over 200 vehicle sales by organizing fleet events for respective clients at unique locations Other responsibilities:

Washington, D.C. Metro Area, US

• Member of the Graduate Program designed for recent graduates with strong interest in automotive industry. 18 graduates are chosen from a pool of over 400 applicants and rotated through different functions of a business.
• Supported Marketing Manager with region marketing strategy; coordinating action plans and managing budgets for promotional activities across multiple markets
• Built and maintained relationships with key partners such as Best Buddies International, New York Yankees, William J. Clinton Foundation, LPGA, and Real Madrid F.C.
• Interpreted and formulated excel models utilizing qualitative and quantitative data to determine ROI on different marketing initiatives
• Assisted in the implementation and analysis of marketing campaigns and sales incentive programs, utilizing comparative effectiveness, market research and gap analysisAchievements:
• Administered $1.8 M worth of marketing fleet cars; accountable for fleet maintenance, scheduling, transportation, and budget forecasting. Reduced overall fleet costs by 52.3%

New York, NY, US

During my time at the United Nations, I worked in the Department of Management where I was responsible for coordinating IT personnel and business executives’ initiatives. Main Responsibilities: - Designed an online support tool to improve UN recruitment processes for applicants, hiring managers, and recruiters - Communicated new software trends to the HR.

US

At Porsche Latin America Inc., I supported the Marketing and PR departments by establishing localized communication strategies, executing innovative and creative projects, and assisting in day-to-day activities. Main Responsibilities: - Analyzed Latin American media with respect to target groups, competitors’ activities, and Porsche coverage - Collaborated.

US

At Porsche Latin America Inc., I supported the Marketing and PR departments by establishing localized communication strategies, executing innovative and creative projects, and assisting in day-to-day activities. Main Responsibilities: - Corresponded with journalists in the Latin American region, providing frequent and immediate Porsche press information.

Masters Of Arts, International Business

Bachelor, Marketing, Spanish

Spanish

High School Diploma