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Growing up, I took apart anything electrical, fearlessly experimented with a home chemistry set and somehow survived to adulthood. That curiosity and drive still remains although tempered with a little more maturity and perhaps, self-preservation.Today, I excel at making things happen. Whether it is driving strategic change, executing on operational improvements, aligning an organization’s focus with market needs, guiding a project out the door on time, running my own company, or more recently, growing social impact through new approaches to procurement, it's always been about focus and execution.What excites me is the concept of change and more specifically, progress. Working at all levels in an organization, I excel at creating operational and growth strategies, supporting processes, and execution plans built on a foundation of clear messaging, stakeholder focus, and execution discipline. Core to any change is the story of where you need to go and what you need to achieve. In my experience, whether it has been face-to-face engagements with customers, senior management, or my peers, it's all about the story you tell and the results you generate. I own many successes and some equally painful failures. Spoiler Alert: While you do learn more from the failures, the successes are always a lot more fun. Of course, I’m an engineer at heart and love technology. However, while it is a critical element, it is a tool to solve a problem. How does it solve a problem, increase profits, decrease costs, increase impact or expand market reach? They are important questions. Beware the shiny bauble.I consider myself an accidental entrepreneur having ended up where I am now by happenstance. I cannot claim it was part of a larger plan but now that I am here, I am using my marketing, business, and technology experience to the fullest on behalf of my customers and business partners. There's more to come.I am always seeking new opportunities. Think I'm a good fit for your challenge? Then here's where you need to go: len@petersnewjobs.com or 613-222-9600.Specialties: Bringing Sanity to Management Chaos | Marketing | Business Operations | Growth Management | Tactical Execution | Market Launches | New Product & Service Introduction
Kdm Analytics
View- Website:
- kdmanalytics.com
- Employees:
- 12
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Director, Business Development And SalesKdm AnalyticsOttawa, On, Ca
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Business Analyst And Social Procurement CoordinatorCentre For Social Enterprise Development May 2022 - PresentOttawa, Ontario, CanadaI am working to accelerate social procurement in Ottawa/Eastern Ontario by bringing together key procurement leaders from key anchor organizations into a working group. The working group consists of the City of Ottawa, Municipality of Casselman, Ottawa Community Housing, Hydro Ottawa, Centretown Citizens Ottawa Cooperative, University of Ottawa, Carleton University, St. Paul University, Conseil des écoles catholiques du Centre-Est (CECCE), Ottawa Carleton District School board, Upper Canada District School Board, Ottawa Hospital and Montfort Hospital. Under my guidance, the working group has identified impediments to increased social procurement and opportunities to increase business with local social impact organizations. The work resulted in several engagements and possible business contracts. We are currently pursuing:> Cold-called 60+ organizations, establishing a collaborative working group of a dozen leaders> Developed networking and mentorship process for local procurement leaders, including new training> Leveraged working group to enhance business and working relationships, advancing CSED objectives> Creation of a local knowledge library to share best practices and business approaches> Five business engagements, bringing together purchasers and social enterprise suppliers> Expanded CSED social impact directory to include social impact (for-profit organizations)> Networking and mentorship process for local procurement leaders, including new training> As a business analyst, delivered detailed market analyses, revenue forecasts and go-to-market strategies -
Director EmeritusParkdale Food Centre May 2013 - PresentOttawa, Ontario, CanadaI've been involved with PFC since 2013, first as a volunteer, then board member, chairperson, and now, past chair. During that time, I was part of a fantastic team that established new fundraising, financial, operational, and HR policies and practices. This work created the foundation that enabled the tremendous growth of the Food Centre to a $1M+/year operation. PFC also become a thought leader in our approach to poverty and food insecurity, our willingness to challenge the status quo, and our ability to address larger issues through partnerships and leadership.> Oversaw growth of the organization from $150K to $1M+/year organization> Established operational, financial, and HR infrastructure> Helped develop marketing and fundraising strategy> Part of a team that developed and executed partnership and development strategy> The Executive Director reported to me> Participate in the budgeting process and HR management -
PresidentPeter'S New Jobs May 2008 - PresentOttawa, Canada AreaPNJ is a boutique job posting aggregation service utilizing a simple but effective approach. I drive all business development including channels, marketing, and product management activities. As with most small business operations, I also own product roadmap, technical support, and product development. Here’s what I’ve done at PNJ:> Successfully positioned PNJ against national and international competitors. > Established PNJ as a recognized and trusted brand via social media and traditional tools> Created and executed on go to market strategy, carving out a lucrative niche market> Leveraged email distribution channel to create new revenue streams> Secured channel partnerships with both private and non-profit organizations> Frequent presenter at employment organizations on the use of Linkedin and social media in job searchI worked extensively with local Employment Ontario organizations (e.g., YMCA, SLC, CSCVanier, CERCOttawa, YSB, etc) providing guidance to them and their clients on the use of Linkedin and social media as part of someone's job search. I continue to present to Algonquin College's graduating marketing class on personal branding and Linkedin. -
Business ManagerCommunity Laundry Cooperative Jul 2019 - Apr 2021Ottawa, Ontario, CanadaI oversaw the wash and fold social enterprise which included the day-to-day business operations, defining and executing on a new business plan, business development activities, marketing /branding strategies and implementing back office business management and processes to support that growth. The Covid-19 pandemic reset our 2020 plans, leading to a new Executive Director role who assumed these responsibilities in 2021.> Created business plan to significantly increase revenue in 2020> Secured new customers and business increasing revenue by about 25% > Established long term business strategy to make CLC self-sufficient within 5 years> Assisted in the successful effort to avoid YE 2020 closure and new 2021 funding
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Senior Product Marketing ManagerMarch Networks May 2006 - May 2008Ottawa, Canada AreaInitially on contract and then as an employee, I led the definition, marketing and deployment of March's OEM partnership with Bombardier to develop a digital video recorder (DVR) onboard mobile security management system. The role was an intriguing mix of product marketing , product management and bid/contract management responsibilities. During my two years with March:> Oversaw and negotiated a $5M+ international OEM agreement> Secured global contracts in Canada, UK, France, Germany, India and Australia> Negotiated product enhancements across multiple projects> Developed product road map and expansion strategy> Established sales funnel and assessment process for new opportunities> Interviewed, hired and trained two new managersWorking closely with the executive team as well as senior Bombardier management, defined the business opportunity, product specifications, road map and commercial terms. Once the agreement was established, I was the lead project manager for 7 new projects and built a team around the business. This work involved familiarization with all aspects of March Networks development, operations, quality management, legal and logistics. This was my first introduction to contracts and the world of T&C's. Discovered that the devil really is in the details.....Unintentionally replaced myself. -
Director Business DevelopmentThe Mpx Group Oct 2005 - Apr 2006Ottawa, Canada AreaWhen I worked with MPx Technology Corp, they were a global technology partner that assisted North America and Europe based clients execute their expansion to Asia Pacific. I was brought into MPX as a business development and marketing lead with the objective of establishing new contracts with Ottawa technology companies. > Identified, research and cold-called Ottawa technology businesses > Specified and priced out several out-sourcing opportunitiesI knew the founders at MPX which reinforced the fact that working with people you respect and trust is so much better than the alternative. I also discovered the challenges of business development and sales.My respect for sales organizations increased even more.
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Services Marketing ManagerMitel Mar 2004 - Sep 2005Ottawa, Canada AreaI owned the product marketing responsibilities for Mitel's professional services and support business and was tasked with growing this overlooked revenue stream. During my time at Mitel:> Refreshed the professional services portfolio, rolling out new pricing and service offerings> Grew custom software development portfolio by 25%> Created compelling collateral, digital, campaigns, trade shows for sales channels> Developed and delivered channel education and marketing program> Established international corporate service standardsAs the services product marketing/management prime, I worked closely with other product management owners to develop and deploy complimentary services. Recognizing that professional services could remove traditional friction points in PBX sales, especially around installation, set-up and customization, I ensured that the new service portfolio addressed these requirements as well as establishing ourselves as an independent profit centre. The custom software development team was evolved from an ad hoc opportunistic group into a well-defined revenue stream that was introduced at pre-sale to help close deals as well as post-sale as a high margin additional revenue opportunity. Developed the sales tools to communicate the value proposition of the new software services to the sales/channel teams as well as collateral materials and training for them to take to end users. Made this service available to both internal Mitel sales and our channel partners. -
OwnerBlastfront Marketing Jun 2002 - Apr 2004Ottawa, Canada AreaThis is my marketing consulting company. I focus on product marketing and management opportunities and have stepped up to related project and program management activities as well. It was and remains an active area of my business life and I am always open to something new. My engagements have included Internet business initiatives and start-up launches.> Oversaw web-based business relaunch> Assisted in definition of innovative domain name revenue strategy> Provided market segmentation and sales action plan -
Senior Product Marketing ManagerZenastra Photonics Jan 2000 - Nov 2001Ottawa, Canada AreaZenastra Photonics was an optical chip start-up. I was the second marketing employee after the VP and consequently, I "owned" everything. More specifically, I was responsible for the product management, marketing activities and initial business development responsibilities. Key successes:> Within 6 months defined market requirements and specifications for our initial product line> Established product roadmap and market segment strategy> Led product and marketing launch including web-based and extensive trade show activities> Led product management and launch of 5 new products in the first year> Co-authored the corporate business plan with a focus on marketing and communications> Managed sales activities including cold calling and sales visits until we hired first sales director> Hired and trained two product/marketing managersI had profit and loss responsibilities for the core products including the full product lifecycle, from gathering requirements, analyzing competitive landscape, writing specification to designing architecture and road maps. I worked closely with senior R&D primes on the definition and specifications of our product line. As the voice of the customer, I worked with external customers (large optical transport players) and translating their needs into financially viable product solutions. This product work was coupled with our external marketing and branding efforts. These efforts required connections across functions with internal stakeholders, such as engineering, program management, marketing, go-to-market, services, sales, learning and operations so that the our product/chip offerings were absorbed quickly by the market. Working in a leading edge development environment as well as being introduced to optical chip manufacturing was fascinating. Zenastra was a blast. Sad to say that Zenastra was a casualty of the 2001 tech meltdown. I learned (painfully) that yield is a very important aspect of the chip business.
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Director Product MarketingAlcatel-Lucent (Formerly Newbridge Networks) May 1995 - Jan 2000Ottawa, Ontario, CanadaI held a variety of roles at Newbridge including Strategic Program Manager, Sector Marketing and Director Product Marketing. Highlights from Newbridge include:> Developed and executed global launch of new product line achieving $20M revenue in first year> Veteran of webinars, tradeshows and media interviews. I'm good in front of customers> Developed marketing collateral, presentations, product and competitive research> Executed marketing program for a high risk global product upgrade, keeping losses to 5%> Oversaw and managed multiple feature releases for strategic customersIn the global product marketing role I worked with 3 regional organizations to properly position and define functional requirements, pricing and messaging for new features and products by understanding each region's needs as well as define the product roadmap, market trends and competitive pressures. Core to this was translating key functionality and benefits into compelling selling points and messages which in turn were confirmed through new and increased sales. As a program manager, I split my time between the strategic sales teams and business units. I developed an intimate understanding of the R&D development cycle and support constraints as we rolled out leading edge products. Newbridge proved to be a fantastic learning experience and truly had one of the best teams that I have ever seen. I continue to stay in contact with many of my Newbridge colleagues who in turn founded the next wave of Ottawa-based startups..
Len Fardella Skills
Len Fardella Education Details
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Engineering Physics
Frequently Asked Questions about Len Fardella
What company does Len Fardella work for?
Len Fardella works for Kdm Analytics
What is Len Fardella's role at the current company?
Len Fardella's current role is Director, Business Development and Sales.
What is Len Fardella's email address?
Len Fardella's email address is le****@****tawa.ca
What is Len Fardella's direct phone number?
Len Fardella's direct phone number is +161322*****
What schools did Len Fardella attend?
Len Fardella attended Queen's University.
What are some of Len Fardella's interests?
Len Fardella has interest in Consulting Opportunities, Social Services, Entrepreneurship, Economic Empowerment, Marketing, Job Search Strategies, Start Ups And Small Business, Poverty Alleviation, Collaboration, Health.
What skills is Len Fardella known for?
Len Fardella has skills like Product Management, Strategy, Product Marketing, Business Development, Management, Start Ups, Program Management, Leadership, Entrepreneurship, Marketing Strategy, Networking, Project Planning.
Who are Len Fardella's colleagues?
Len Fardella's colleagues are Kyle Girard, Tony Dimillo.
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