Kevin Leng Email & Phone Number

Frisco, TX, US

• Assisted the development of professional NBA and international basketball players with specialized training courses aimed to hone their technical skills
• Coached and assisted monthly training courses focusing on the development of both college and youth prospects

China

• Coordinated brand activation events across eight major cities in China for Dwayne Wade’s China Tour to raise brand awareness and create media attention for the launch of ten new Li-Ning stores
• Served as the talent coordinator for Dwayne Wade and his team during their China trip by managing their schedules and ensuring their safety throughout the trip
• Facilitated business meetings between Dwayne Wade and Li-Ning executives though translation that ultimately resulted in a life-time… Show more
• Facilitated business meetings between Dwayne Wade and Li-Ning executives though translation that ultimately resulted in a life-time sponsorship contract for Dwayne Wade Show less

China

• Coordinated brand activation events across six cities in China for CJ McCollum’s China Tour to raise brand awareness and create media attention for the launch of CJ McCollum’s signature shoe.
• Team leader for interns who served as talent coordinators for CJ McCollum and his team throughout their China trip by overseeing their schedules and ensuring their safety

New York City Metropolitan Area

• Assisted in creating and organizing a pop-up store activation event during the NYC Fashion Week through partnering with rapper Rick Ross to nurture brand expansion toward the fashion industry

Hefei, Anhui, China

• Consulted the WenYi (Oriental Dragons) Basketball Club’s executives by analyzing and scouting professional international basketball players who would be suitable for the team
• Managed and eventually enhanced the relationship between the head coach and the international players by mending cultural difference through translating in practice and games

Los Angeles Metropolitan Area

• Managed the Li-Ning’s All-Star Showcase during the Los Angeles NBA All-Star Weekend by scheduling events and orchestrating all brand apparel displays
• Researched and created sponsorship decks of NBA players for Li-Ning to aide in finding potential brand partnerships with players to promote the brand internationally

China

• Publicly translated for and assisted professional basketball trainers throughout the Li-Ning youth summer camps in five cities in China that served as a brand expansion into basketball training