Do you truly understand how shopper decisions impact your sales and brand loyalty? Are your products lost on the digital shelf? Do you know that you can influence your brand visibility with retail media? 👇👉 With over a decade of experience in retail marketing from both brands and retailers side, digital communication, and retail media, I create strategies that engage customers at every touchpoint of their journey. 👉 Passionate about leveraging insights into shopper behavior, I focus on designing impactful communication and ROI-focused strategies that enhance customer experience and improve brand's visibility on the digital shelf.Let's work on your retail strategy—connect with me to explore how meaningful, psychology-backed materials can grow your business.☎️ + 420 737 402 174✉️ Digital communication: lenka@huxley.cz ✉️ Retail media strategies: lenka@cruxo.ioMy clients: Oral-B (Brand & professional division), CEWE Fotolab (Hardware Europe Scale), Dr.Max (E-pharmacy), Lekarna.cz (E-pharmacy), 4P&P (Retail services), Lensi (Ophthalmology Clinic), Biobay (Distributor of premium cosmetics) Skills: Shopper & Retail Marketing | Retail Media | Customer Loyalty | E-commerce Strategy | UX Design | Digital Marketing | Behavioral Insights
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Retail Marketing And AdvertisingCruxoPrague, Czechia -
Retail Marketing & AdvertisingCruxo Sep 2024 - Present
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Business Consulting | Business OwnerHuxley, S.R.O. Mar 2020 - PresentPrague, Czechia- Customer centric strategies focused on providing a positive customer experience in order to drive profit and gain competitive advantage- Data & research fundamentals (demographics) and behavioral data reflecting customer's motivations, barriers and frustrations - User experience - customer centric designs; website/store audit evaluating store's opportunities directly impacting conversion rates and customers satisfaction - Mapping out customer's journey across various touchpoints; engaging customers with relevant communication at key stages of their customer journey- Creating long-term customer & business value; developing smooth path to purchase from customer acquisition to loyalty-Trade planning - ROI based campaigns focused on effective commercial tools and visibility
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Senior Project Manager Trade Marketing & Loyalty ProgramRohlik.Cz Jan 2019 - Sep 2019Prague, CzechiaLoyalty program: upgrading marketing strategy of family reward program. Focusing on recurring engagement, driving customer loyalty and target group average order value and increase the total number of new club members (from 14k to 20k within a year). - setting up focus group and quantitative research to clarify the most outstanding benefits, developing the new platform for reward program perfectly suited for families, joint cooperation with IT to build the architecture and bring the program liveTrade marketing: developing relevant trade marketing strategy based on seasonality, price segment, and target group. Securing the process of executing the promotion across multi channels (marketing, sales, logistics, design, warehouse). -
Head Of Trade MarketingFeedo® Sep 2017 - Dec 2018Identifying key focus areas to enhance customer experience, drive promotional effectiveness and aligning on strategical focus for largest online shop in baby care segment. Responsible for Czech, Slovak and Polish market.- Building capabilities and managing team of 5 people responsible for online trade marketing execution and business analysis with allocated budget 2,3 million.- Creating communication plan which reflects shopper needs, trends and adds monetary value to the business.- Segmenting customers based on shopper frequency and average order value. In process of implementing loyalty program with features to gain customers trust and loyalty.- Developing ROI tool and defining key rules to eliminate non - profitable promotions. -
Shopper Marketing Supervisor Off TradePlzeňský Prazdroj Jan 2015 - Jan 2016Thoroughly developing, executing and evaluating shopper based plans based on data analysis, customer KPIs and budget restrictions (allocated budget responsibility app. 25 million).- Managing largest retailers Tesco (+ecommerce) / Ahold and premium brands (Pilsner Urquell, Frisco, ciders).- In store brand execution: planning and executing new launches, customizing plans for customers, innovating and developing new packaging solutions and exclusive designs, POSM and shopper concept development.- Supervising sales of Pilsner Urquell brand during top Christmas season - securing sufficient liquid volume, packaging availability, forecasting shipment, briefing sales teams, executing shopper based plans. -
Category ManagerProcter & Gamble Jun 2013 - Dec 2014Prague, The Capital, Czech RepublicDriving sales uplift and achieving profit improvements for assigned categories via proper shelf category management, suitable channel assortment, inventories and category turnover in major hypers / drugs in CZE / SK.- Consulting best practices on category beautification, shrink solutions, e-commerce solutions, adjacencies and preparing customized customer solutions (navigation, shelf enhancements).- Conducting detailed analysis and reporting, providing insight for sales team based on emerging shopper and market trends. -
Channel Strategy DevelopmentProcter & Gamble Feb 2013 - Dec 2014Prague, The Capital, Czech RepublicDeveloping a go to market plan for small format channel ensuring the share growth of P&G brands. Identifying core categories/products increasing turnover and preparing comprehensive proposal for distribution, merchandising and shelving.
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Key Account Manager Ahold C&SrProcter & Gamble Nov 2011 - May 2013Managing Ahold Czech & Slovak Republic with direct responsibility for Paper, Liquids, Air Care and Oral care P&G brands (apx. turnover 25mil/month).- Category joint business plans yearly negotiation incl. proper distribution, pricing, shelving and merchandising and promotional activities plan.- Managing budget and financial sufficiency.- Creating shopper marketing tailor made activities and in store visibility (Pampers charity, navigation).
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Area Account ManagerProcter & Gamble Jul 2011 - Oct 2011Leading the team of 20+ sales representatives responsible for ordering, out of stocks and visibility across modern trade stores.
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Team Leader DeputyBluelink International Cz Sep 2008 - Jun 2011- back office trainer (AF/KL products)- team management (quality control, bonuses)- validation of payments- premium services for VIP clients
Lenka Trunkatova Skills
Lenka Trunkatova Education Details
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Public Administration And Regional Development
Frequently Asked Questions about Lenka Trunkatova
What company does Lenka Trunkatova work for?
Lenka Trunkatova works for Cruxo
What is Lenka Trunkatova's role at the current company?
Lenka Trunkatova's current role is Retail marketing and advertising.
What schools did Lenka Trunkatova attend?
Lenka Trunkatova attended University Of Economics In Prague.
What skills is Lenka Trunkatova known for?
Lenka Trunkatova has skills like Fmcg, Team Management, Customer Insight, Marketing Strategy, Marketing Communications, Trade Marketing, Market Analysis, Brand Management, Market Research, Marketing Management.
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