Lenna Cooper Email & Phone Number

Trumbull, Ct, Us

Egg Harbor, New Jersey, United States

Provide graphic design services to clients in industries including consumer goods and sports manufacturing. Primary services include packaging design, print production design, tech pack development, marketing materials, graphics and illustration, product surface graphics, color design. Performs updates to existing brand materials and packaging updates.- Led and executed on the redesign of an entire brand's packaging for a millennial-targeted consumer goods brand by working hand-in-hand with various internal teams, and the factory, to maintain the timeline, edit and update photography assets, design packaging for new product categories, select Pantone matches, advice on material and finish, and develop new dielines as-needed. - Designed specialty packaging and in-store product displays to go into major high-end retailers by working closely with brand managers to understand retailer specifications for packaging and ensuring the display would optimize merchandising through intentional design.

Norwalk, Connecticut, United States

Graphics development for innovation platforms within product line. Created production artwork (tech-packs) that translated renderings into to-scale vector decals, masking lines, and visual guidelines for mass production. Developed visual line plans for half of product line annually, including selection of paints and colors for each model based on regional trends.•Secured concept and color approval from key stakeholders by working closely with product managers to ensure final product look and feel aligned with product brief or market demands.•Ensured product was would be on trend for future launch by regularly performing trend research and reporting within outdoor industry and relevant categories, aligning with product managers.•Elevated product appearance during production restraints related to COVID by completing R&D in paint booth to develop new specialty paint techniques.•Contributed to overall seasonal creative direction by leading development of bi-annual color palette.•Supported new product graphics and packaging design initiatives for helmet designs and other add-on items by working closely with the Parts and Accessories team.•Ensured smooth execution of graphic designs by factories in mass production through working hand-in-hand with factory account managers in Asia and ensuring feasibility.

Norwalk, Ct

Developed content and social media strategies by channel, working hand-in-hand with key stakeholders on global marketing team to ensure that brand messaging was properly communicated through social media and all brand channels in 2020.•Created platform-specific content and custom assets that met brand standards and aligned with already-existing campaign assets.•Spearheaded new creative process that was implemented for all top-tier product launch campaigns in 2020, ensuring that all brand content was created purposefully.•Ensured strong brand presence across various channels as well as aesthetic cohesiveness by developing bi-weekly content calendar.•Increased traffic on brand page by overhauling YouTube channel, creating new page layout that aligned with brand strategy and implemented SEO.•Served as the “go-to” person for quick creative projects during marketing department staff turnover. Projects such as designing and developing Squarespace-hosted blog posts from ground up, including page layout, aesthetic concepts, and grading of raw photo assets to brand and campaign standards.Spearheaded new creative process to be implemented for all top-tier product launch campaigns in 2020, ensuring that all brand content is being created purposefully.Developed the bi-weekly content calendar to ensure a strong brand presence across various channels and ensured aesthetic cohesiveness. Created platform-specific content and custom assets that met brand standards and aligned with already-existing campaign assets.Overhauled the brand YouTube channel, creating a new page layout that aligned with the brand strategy and implementation of SEO.Designed and developed Wordpress-hosted blog posts from the ground up, including page layout, aesthetic concepts, and grading of raw photo assets to brand and campaign standards.

Greater Philadelphia Area

Maintained all aspects of global brand identity for 2-niche brands, including creative direction and marketing strategies. Implemented brand guidelines and standards across all brand content. Worked hand-in-hand with product managers and designers to ensure brand identity was consistent and strong across 150 product models spanning 2-global brands, from creative conception to production.• Spearheaded major rebrand that resulted in acquisition of several new key accounts and various industry press highlights.• Reduced costs by performing art direction, styling, planning, and execution of major brand photoshoots.• Increased press coverage in endemic media outlets by managing and maintaining all key brand relationships, including key partnerships, ambassadors, and media.• Gained alignment among key stakeholders and ensured transparency with departments by interfacing across departments.

Greater Philadelphia Area

Recolored and updated bicycle graphics across 4 in-house brands. Updated and maintained a library of production artwork files and product photo library.• Set quality standards for mass production by regularly traveling to Asian and European factories to oversee color accuracy and provide graphic approval for mass production.• Conducted and presented in-depth market research and trend forecasting as guidelines for upcoming model year.• Enhanced quality of website photography and product marketing by overseeing product photoshoots on-site at factories, ensuring proper product setup and color accuracy.• Decreased lead time for web team by performing product photography production work, writing photoshop scripts to process large batches of photos faster.

Philadelphia, Pa

Led in-store visual merchandising overhauls, window display execution, and continual upkeep to maintain in-store aesthetic.

New York, Ny

Assisted the Vice President of Public Relations in the selection of styles for global clients and showroom merchandising.