Lenna Paez Email & Phone Number

Main responsibilities:-Create advertising and publicity strategies.-Design publications (Internal/External).-Create and design social media ads and posts in Adobe Illustrator.-Identify consumers and consumer insights.-Lead digital marketing campaigns with cross-functional teams.-Compiling information and designing professional presentations (Powerpoint, PDF, Adobe Illustrator)-Create informative books in InDesign and Adobe Illustrator.-Create promotional strategies and advertising campaigns.-Plan event marketing for public relations.-Provide brand management.-Analyze data and trends to understand the market.-Drive organic traffic and inorganic paid traffic to landing pages. -Research of logistics events or congresses for participation and networking.-Arranging Business-to-Business meetings with Fortune 500 companies.

Mississauga, Ontario, Canada

During my internship, I had the opportunity to support the Career Integrated Learning team at Sheridan. Working in close partnership with the Employer Relations Marketing Coordinator, my job was to help create career and event related marketing materials to reach current students, graduates, and employers. I had also supported in the revamp of the Co-op and Career webpages to engage employers and community partners to connect with Sheridan student talent. Specific responsibilities include:-Conducting research on competitors and proposing changes to market Sheridan as the "go to" place for student talent-Copywriting for social media and email communications-Utilizing Canva to create marketing assets and social media content-Creating and updating employer marketing materials; liaising with job developers-Supporting marketing initiatives and events by developing assets - such as posters and flyers-Assisting in the development and execution of social media campaigns for C-IL-Reviewing current content and proposing changes to C-IL employer and student webpages as well as C-IL Central pages-Ensuring website content and design is mobile-friendly; Ensuring content is useful, engaging, well-structured and easy to find-Contributing to other marketing-related activities as necessary-Providing technical assistance for co-op and career events-Other duties as assigned

Mexico

-Create short form content for Ubisoft LATAM's Youtube channel.-Engage with Ubisoft LATAM's community.-Participate in collaborative projects for Ubisoft LATAM's Youtube channel.-Create strategies to increase video engagement in short form content.

Ontario, Canadá

-Provide support for teachers with administrative tasks.-Set up classes and materials for students.-Supervise students during activities, events, lunch, recess, and class sessions.

Honours Bachelor Of Business Administration - Bba, Marketing

Education record