My name is Lennart Versteegh, a MSc Business Administration student at the UvA, and a SEO and operations manager. Currently, I manage digital marketing strategies and daily operations at Go Now, focusing on SEO optimization and successful promotions. My expertise spans SEO, content creation, and strategic marketing, allowing me to drive business growth and operational efficiency.I completed a Bachelor's in Business Administration at the University of Amsterdam, specializing in Entrepreneurship, Innovation, and Creativity, which gave me a strong foundation in modern business practices and global strategies. An essential part of my studies was an exchange semester at Universitat Pompeu Fabra in Barcelona. This experience not only broadened my academic horizons but also immersed me in a new cultural and business environment, enhancing my ability to navigate international markets.Currently, I am pursuing a Master’s in Business Administration with a focus on Entrepreneurship and Innovation, continuing to refine my understanding of global business dynamics. These studies, combined with my practical experience, have made me highly adaptable and globally oriented.