Lennart Malm Email & Phone Number

Stockholm, Stockholm County, Sweden

Temporary assignment to support and lead projects primarily with Microsoft. A key responsibility was to manage Microsoft's extensive program at Almedalen, which involved developing communication strategies (planning, analysis, presentation, and external monitoring), coordinating with Microsoft’s spokespersons, and overseeing subcontractors.

Stockholm Metropolitan Area

Led PR and media engagements covering the Nordic region and BeNeLux in close coordination with Kyndryl corporate Public Affairs and Marketing. Kyndryl, that was formed 2021, designs, builds, manages, and modernizes the mission-critical technology systems that the world depends on every day.

Stockholm, Sweden

- Drove external communications with the aim to protect and enhance the IBM brand, drove change to increase growth through both proactive and reactive PR, including crisis management across IBM's industries and product areas on, primarily, the Swedish market.- Supported and coached spokespersons in building their own and IBM's reputation, in both traditional as well as social media channels.- Facilitated and supported new collaborations, through a strong media presence and customer integrated communications with a multichannel focus

Developed and drove digital strategy for IBM Sweden, aligned local initiatives with corporate development and strategy. Governance of ibm.com/se, supported local and global IBM branding and demand generating programs to expand and improve digital reach and ROI of online investments, both on- and off the IBM domain.

Stockholm, Sweden

Team leader for Nordic Web Relationship team. Worked with Nordic and international IBM teams in defining the ibm.com value proposition in Web Merchandising and setting roles & responsibility expectations towards ibm.com Web Sales and Web Production teams. Worked closely with stakeholders in marketing and sales, as well as IBM's Global Production Services team

Stockholm, Sweden

Responsible for 4 Nordic local Midmarket web portals with the goal to improve usage and integration of the web in sales, marketing and communication activities. Worked in co-operation with marketing and sales, Brands, BP’s, external relations, customers, Web Masters, Business Development Centre and other parties within IBM (Nordic and world wide)

Stockholm, Sweden

Owned various projects within IBMs Nordic marketing organisation, with focus on improving routines and relationship with vendors (like print houses and agencies). Shared management responsibility for the Nordic DM team, approximately 10 people.

Dublin, Ireland

Managed a Nordic team, consisting of 15 persons. Campaign and resource planning, interlock with regional marketing organisations. Team and process development. Worked closely with the European Telemarketing and Telesales teams.

Scotland, Uk

International assignment from IBM Denmark, worked initally in an European project with the consolidation and development of a customer service functions. This followed by a one-year assignment as manger for the Nordic teams, consisting of up to 40 persons. Location Greenock, Scotland

Copenhagen Area, Denmark

Team leader for a Nordic team of approx. 12 people. Handling in- and outbound calls and e-mails supporting IBM's marketing activities in the Nordic market Location Copenhagen, Denmark

Statens Invandrarverk (Swedish Imigration Office) Organisation and administration during the start up of a refugee centre in Sweden. Including the position as finance assistant. (Leave of absence in 1995 for University studies in business law, Uppsala Sweden.)