In my current position, I bring website designs to life for our clients, with a specialization in WordPress. I also manage a large number of websites, providing regular content updates and site maintenance. I began this role with Focal Point in March of 2020 and continued it with Amp Strategy when Focal Point was acquired by Amp in June 2022.

Managed social media content, website content and a variety of other marketing projects as needed for a variety of clients, including B2B, B2C and non-profits before transitioning into a Website Manager and Front-End Web Designer role with the same company in March of 2020.

- Oversaw the Marketing Plan and manage all channels of marketing for CJS Enterprises family of companies (Tuscan Sun Spa & Salon, Tanning World & Electric Beach Tanning Salons, Highgate Carriage House)- Established an in-house email marketing program- Managed the creation and execution of newsletter and email campaigns to over 10,000 customers- Coordinated ad placement and content for television, radio, local newspapers, magazines, and online- Launched and manage Social Media Marketing (Facebook, Instagram, YouTube, Snapchat, & Pinterest)- Transitioned company from solely traditional advertising methods to an integrated marketing mix with more content based marketing- Redesigned company website to make it more user-friendly with a modern appearance and optimized for video content- Managed websites and updated web content for all businesses- Implemented and managed Google Adwords and Google Analytics Accounts for Tuscan Sun Spa- Worked closely with creative (graphic design and production) to insure all creative work consistently represented our brand and to create engaging content for our audience- Planned and Coordinated monthly or bi-monthly in-store events- Maintained relationships with media contacts in order to secure press coverage for company events and announcements of new services- Created website for Highgate Carriage House Events using WIX- Created websites for Learning Land Daycare (LearningLandWV.com) and Upshur County Business Center (UpshurCountyBusinessCenter.com) using Wordpress and Beaver Builder

- Provided customer service and technical support to Florida educators - Tested and provided feedback on usability of Educator Certification application website- Created training documents, presentations, and videos for Educator Certification employees- Designed a proposed layout for the Bureau Newsletter

- Attended industry conferences to help promote the IRBsearch brand to potential new clients and build stronger relationships with current customers- Organized conference events and focus groups- Responsible for writing and compiling articles for the newsletter and distribution via email- Assisted in preparing and sending direct mail marketing campaigns to current and prospective customers

- Managed the company’s online investigative equipment store and the store’s social media page- Significantly increased sales for IRBstore from the previous year- Placed and processed orders, shipped in-stock products and sent orders to vendors for processing- Communicated with customers, providing product knowledge, support, and problem resolution- Sent bi-monthly email campaigns through MailChimp to current and potential store customers- Responsible for tracking all sales, gross revenue, gross profit, profit margin, and website traffic- Managed Google Analytics account and Google Ad Words campaigns for e-commerce store- Updated website with featured products, monthly specials and new products- Attended industry conferences to promote the store

- Sold information database to a specific customer base through both warm and cold calling- Provided consultations to potential customers for business development- Responsible for offering customer service to potential and current clients- Had highest sales, outgoing call volume and highest productivity each month of employment- Did usability testing for delvepoint.com website while it was in development

- Responsible for making employee schedules, reporting weekly/monthly sales totals, and payroll- Created store marketing ideas, monthly specials, and on-site promotions- Coordinated marketing efforts with resort Sales and Marketing teams- Trained employees at various spa locations on the software system and in management practices- Assisted in opening two company stores

- Researched facility products to determine relevant, current information for marketing collateral- Wrote product text and created a proposed layout for the redesign of facility website - Created website traffic reports for facility’s three sites and proposed modifications - Created an analysis of customer promotions and created a master mailing list of customers- Performed customer contact data clean-up and created an analysis of the marketing database- Copy edited a variety of spec sheets, cut sheets, and a product catalog

- Edited stories on Adobe InCopy and in print before publication- Edited content for grammar, AP Style, and design guidelines- Coordinated with writers and editors to ensure accuracy while maintaining journalists’ writing styles

- Responsible for selling advertisements in two campus publications- Successfully generated new business through prospecting and cold calling- Maintained relationships with current advertisers- Was part of a team that reached 103% of goal and increased sales significantly from previous year