Lenny Kwan Email & Phone Number

Miami, Florida, Us

El Segundo, Ca, Us

• Manage daily execution of digital media campaigns across multiple social media platforms.• Conceptualize and implement strategies for campaign creation.• Make hands-on bid updates to meet and exceed KPI’s and CPL targets.• Work with front-end development to build landing pages and ad units.• Run A/B and multivariate tests on landing pages, creative, messaging and user experiences.• Develop, maintain, analyze, and communicate detailed reporting of campaigns.• Collaborate with cross-functional teams to align paid media efforts with overall business goals.• Generate quantitative analysis and models to optimize campaign performance.• Keep up to date with best practices and strategies.• Help prospect and explore new potential advertising networks.• Perform competitive research and other tasks as needed.• Develop relationships with media vendors.

Newport Beach, California, Us

Contactability by SmartFinancial is a leading insurance ad-tech company powering consumer brands focused on helping insurance shoppers find savings while providing exceptional service and coverage for their needs.• Board and manage supply partner relationships• Resolve technical problems when setting up S2S postbacks and conversion tracking pixels• Analyze performance via Periscope• Optimize brand performance on multiple levels, from a macro view to the creative level• Utilize QA tools, such as Lashback and Anura, to check ad and lead quality • Increased quality lead volume by over 200% since starting• Manage a multi-million dollar annual budget

El Segundo, California, Us

• Identify, develop, and close new publishers to partner with to expand our reach• Provide ongoing platform expertise and best practices• Maintain strong relationships with existing publishers• Recommend appropriate targeting, offers and creative marketing strategies for maximum efficiency of advertising campaigns• Monitor and analyze publisher success and trends to ensure that the clients commitments are fulfilled and that accompanying revenue and margin forecasts are achieved• Provide rationale and justification of plan placements to help sales team sell concepts and inventory• Work closely with internal teams to ensure the campaigns are executed as planned, course correct as needed• Verify billing data for finance department and help resolve third party reporting and collection issues• Research and gather product information to support and enhance new business prospecting activities and proposals• Focus on growth opportunities for ProdegeAccomplishments• Create a new revenue stream within one month of starting, reaching over 50% to goal with a new department, driving leads to campaigns from recognized brands, including Disney and Pampers.• Manage all publisher relationships and optimized each publisher based on current performance

West Hollywood, Ca, Us

• Generated new desktop, mobile web and mobile in-app top and mid-tier publishers to power the engageBDR exchange.• Developed strategies to engage and sign new Publisher partners• Communicated the business benefits of engageBDR product suite and capabilities• Maintained an active sales pipeline, prioritize accounts and manage to quarterly revenue goals• Managed top tier clients to ensure strong partnerships, maximization of their available inventory across display and video and their daily delivery needs• Facilitated client on initial integration support and monitor client's satisfaction levels• Liaised with operational, technical and account management support teams to ensure partner successMobile Marketing• Coordinated and represented engageBDR at mobile conferences and industry events• Developed an understanding of client's business, products, services, customer profile, marketing and business objectives, competitors and sales• Developed customized proposals focused on Header-Bidding, SDK and API connections for clientsAccomplishments• Monitored campaign performance of key clients, increasing their spend levels on average 50%, with some exceeding 100%• Developed client services best practices and processes for clients and influencers under the Iconic Reach brand, leading to a 50% decreased boarding time for influencers and clients, alongside a 75% increase in outreach

West Hollywood, Ca, Us

In addition to the responsibilities of the Publisher Development Manager role, I also took on the following as Director:• Oversaw the onboarding, discussion, integration, and validation for new media buying technologies for the publisher development team, including utilizing trading desks and RTB/programmatic platforms• Managed key publisher partners, such as marthastewart.com, theblaze.com, okcupid.com, about.com, and more that represented over 50% of all revenue, contacting them regularly to update them on needs based on performance• Handled specific brand campaigns, including Teleflora, Davis Elen (Toyota), The Mirage Hotel & Casino, and PriceGrabber• Managed, trained, and grew the publisher development team, tripling the size from 3 to 9 in one year, and increasing revenue each year• Delegate specific campaigns needs to specific team members as needed• Doubled company revenue from 2011-2012 as the leader for the publisher development team• Increased personal revenue targets to $1mm in 2012, with an average profit margin of 40% for the year

West Hollywood, Ca, Us

· Created and establish new business relationships with direct publishers to generate scalable and long term revenue streams· Prospected, negotiated, and cross-sold to top tier direct publishers· Participated in prospect and client meetings while working as part of the Publisher Development team to help close prospects· Managed a publisher account list, including handling publisher inquiries, resolving concerns, all with excellent customer service· Educated publisher prospects on the EngageBDR value proposition· Assisted in the contracts process (document comparisons, version control, trafficking changes to Legal and prospect, etc.)· Collaborated closely with the media, sales and tech teams to help drive the business’ overall goals· Proactively monitored publisher performance to identify, communicate and resolve issues internally or externally· Performed basic troubleshooting using proprietary and nonproprietary tools for publishers experiencing performance issues

Fort Mill, Sc, Us

Provided desktop support for CompuCom clients, specifically for GE Consumer and Industrial, Appliances division. Moved up in September to SDS Support, being responsible for all desktop and PDA support for GE's SDS locations, which are contracted distribution businesses across the United States.

Stamford, Connecticut, Us

Provided data support for business clients utilizing Charter Communications internet, including cable phone support, NAT setup, static IP setup, and upselling other Charter Business products and services. Winner of the Charter Champ award for the month of March 2007.

Stamford, Connecticut, Us

Provided second tier support for internet-related issues for residential customers of Charter Communications. Also was part of their lead team assisting our partners at Teletech, a call center outsourcing company with locations in London, Ontario, Canada and the Philippines. Led the team support for Charter's telephony support introduced in October 2006. Winner of the Q4 Charter Champion of Excellence for my work with telephony support. Promoted shortly thereafter to Broadband Data Specialist.

Stamford, Connecticut, Us

Supported Charter residential internet customers with any questions or problems with their internet service. Sold additional internet-related products, such as higher speed, music service, or software packages provided by Synacor, to customers. About 5% of all my calls in a month would result in a sale of additional service. Promoted to High Speed Data Lead at the end of May 2006.