As Chief Innovation Officer at Soccerton Games, I lead the integration of emerging technologies like artificial intelligence and augmented reality to transform the football experience. I drive new interactive products, optimize global expansion strategies, and foster the synergy between creativity and technology.

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In charge of media strategy, both offline and online, for all of Bobo talent and productions. Innovation in marketing, live entertainment transmedia experiences, social media promotion and original content production.

In charge of transforming the live entertainment company into a digital content producer. Supervised all promotional and original content for placement in digital platforms. Executed company and individual project marketing campaigns. Increased social media presence for management by over 300%. Planned and supervised development of a digital ecosystem.

Identified trends in the digital landscape that are affecting the media and entertainment industry. Strategic planning for integrating new technologies and processes within Televisa Interactive Media as well as other key Televisa group areas.Developed and implemented business partnerships with key industry players such as Facebook, TripAdvisor, RG/A, and Spotify.

In charge of Televisa´s digital content strategy, social media implementation and innovation in audience engagement.Working across all areas of Grupo Televisa to discover, design and deploy an audience focused transmedia approach to content production and promotion.

Charged with optimizing Televisa´s Social Media operation as well as consulting with producers and other areas of the group in Transmedia extensions of our properties.

Planning and Development

Transmedia Coordinator New Content and FormatsIntroduced the term and culture of Transmedia to Televisa. Experimented with initial Social Media initiatives. Implemented digital components into traditional Television content.

Co-Founder and CXO

In charge of producing film, television, radio and print for all agency clients.

Television Commercial Producer in Mexico for US Hispanic Clients (Disney Parks)

Television Commercial Producer

Produced all Film, Television, Radio and Print ads for the agency.

Ensured that all the First AD's orders and directions were carried out. Assisted in liaising between the set or location and the production office, updating key personnel on the timings and progress of the shoot.

Worked in coordination with the production manager and production coordinator on anything and everything they asked for.

Assist wherever needed on television commercial productions...First to arrive and last to leave.