As Digital Media Director, I am responsible for the agency's digital offering, overseeing the development, implementation, and optimization of all digital activity. I provide strategic direction for digital solutions that meet client objectives, as well as leadership to grow digital capabilities. I use my expertise in all digital marketing channels and acts as a thought leader on emerging practices, able to speak confidently about the latest trends in technologies, methodologies, processes, and measured results across the digital marketing landscape.- Develop and grow the agency’s digital capability and infrastructure.- Identify best practices, tools, processes, staffing requirements, and strategic partnerships.- Research digital media trends and making innovative recommendations in collaboration with various agency teams, as well as external partners, as part of a larger integrated media strategy.- Assist in development of channel mix recommendations for digital media campaigns across search, social, programmatic, display, mobile, rich media, online video, audio, etc.- Oversee day-to-day operations and deliverables for the digital department to ensure flawless execution of digital strategies, along with talent and performance management.- Generate insights, analysis, and interpretation of digital metrics and campaign performance in conjunction with the Analytics team.- Educate agency teams, key stakeholders, and clients through the transfer of knowledge and best practices for buying approaches, analytics and tracking, platforms, emerging opportunities, trends, and new partnerships.- Contribute in significant ways to business growth, both through support of current clients and active involvement in new business RFPs and pitching digital capabilities to prospective clients.

• Use first-party data and analytics platforms to inform, build, and optimize paid search, paid social, display, and social media campaigns. Manage $1m+ media budget.• Scale outpatient media spend almost 4x in less than two months after joining the company, keeping cost per conversion flat, and driving increased lead volume.• Restructure paid media plan for medication-assisted treatment (MAT) business resulting in weekly increased patient volume at all four MAT clinics.• Own the end-to-end roadmap for each digital channel, championing the client experience with copywriting, landing page creation, website development, and SEO.• Lead marketing colleagues, direct reports, and others cross-functionally to establish and grow Recovery Centers of America in the telehealth addiction and mental health spaces. Also, remotely mentoring an Admissions Coordinator based in our Indianapolis location for six months.• Expertly navigate shifts in organizational strategy and staffing, taking on additional responsibilities. Saved the company over $50,000 on phone call tracking platform by eliminating hundreds of unused numbers.

• Implemented creative and engaging digital acquisition strategies driving foot traffic as well as in-app delivery and nationwide shipping orders for the rapidly growing fast casual restaurant brand.• Generated awareness of the Insomnia Cookies brand and excitement for the warm cookie delivery concept by supporting over 50 new store openings.• Executed customer engagement strategies across channels including email, SMS, mobile app push notifications, and social media, increasing order value and purchase frequency in underperforming markets.• Supported promotional calendar and special events with digital marketing campaigns including digital media ads and sweepstakes, adding over 50k new users.

Keywords: B2C & B2B digital media strategy, social media, paid social, SEO, paid search, display, mobile, programmatic, email, website analytics and insights→ As a member of the digital team, I had ongoing interaction with clients to assess their digital marketing needs, identify, develop, and recommend strategies that deliver user-centric digital experiences and improve the brand. I assisted in managing strategy implementation, as well as monitoring website & campaign performance, and reporting on results.→ Plan and execute all web, SEO, SEM, email, social media, and display advertising campaigns.→ Measure and report performance of all digital marketing initiatives, and assess against goals (ROAS and KPIs).→ Identify trends and insights, and optimize spend and performance based on the insights.→ Maintains strong grasp of current marketing tools and strategies to lead integrated digital marketing initiatives from concept to execution.→ Works as part of a team to service clients' digital marketing initiatives including media campaigns, analyzing data, and preparing reports.→ Support the Client Service Team in responding to client needs and requests.

Keywords: media agency, digital media, SEO, SEM, social, lead gen, affiliate, programmatic→ Act as the point-of-contact for assigned clients, maintaining relationships and favorable contacts, continuously meeting client expectations to solidify and grow the business.→ Drive strategy and work with account and media teams to identify and implement tactics, metrics, and benchmarks to help achieve client objectives.--→ Ensure alignment of plans, goals, KPIs, requirements, and more with internal teams and external vendors safeguarding that projects meet deadlines and stay within budget.--→ Measure performance against set goals with regular reporting and analytics.→ Oversee all aspects of advertiser accounts including media planning, buying, reporting, analytics, and financial operations.--→ Manage campaigns totaling several millions of dollars, approximately 90% digital, 10% traditional media.--→ Various verticals including higher education, retail/ecommerce, tourism, banking, health insurance, and CPG.→ Facilitate the growth and development of local account coordinator as well as manage her workload.→ Stay informed of marketplace climate within client verticals and abreast of industry and competitor news.→ Support executive team on projects as well as business development related activities including meetings, presentations, and development of proposals.--→ Identify and present up-sell opportunities.

Keywords: mobile ad tech, predictive analytics, big data, rich media, DSP, DMP, RTB, programmatic→ Supervise team of four client development managers, responsible for ensuring client satisfaction, revenue recognition, plus renewals and growth during a time with 75% turnover on the team.--→ Hire and train three new client development managers in three-month span to fully staff the team.--→ Manage over 70% of Voltari’s media business for three months.→ Service and grow Voltari’s largest and first account (over $2.5M in 2013).→ Distribute semi-weekly sales forecasting data to senior leadership.→ Oversee monthly financial reconciliation and invoicing process.→ Founder and lead of the Voltari Culture Club events planning committee.

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→ Oversee initiation, design, implementation, and closeout of strategic corporate projects.→ Define project scope, goals and deliverables that support business goals in collaboration with senior management and stakeholders.→ Develop full-scale project plans and associated communications documents.→ Effectively communicate project expectations to team members and stakeholders in a timely and clear fashion.

Keywords: EDU lead gen, education marketing, SEO, project management→ Partner with customers, media planners, search engine analysts, creative designers and programmers to execute and manage lead generation and media advertising campaigns in the online education marketing space.→ Provide clients strategic account analysis, problem resolution, and administrative support.→ Increase revenue and market share by developing client relationships and identifying growth opportunities.→ Make use of client conversion data to optimize media campaigns and maximize ROI.→ Execute contract negotiations and price adjustments.→ Support billing and financial reconciliation activities, including monthly revenue recognition.→ Client services liaison for large technology integration project and funnel launch, seeing both through to completion.→ Team lead on internal Processes and Systems, and oversee deployment of monthly client newsletter.→ Average monthly revenue overseen: $2 million.

Manage lead generation/marketing/advertising campaigns for higher education. Be the 'face of the company' to our clients.

Keywords: SaaS, email marketing, website development, client training→ Facilitate training and day-to-day support of clients via phone, Internet, and on-site.→ Oversee corporate partnerships and carry out national promotions.→ Aid programmers in development of company software product and Internet services.→ Contribute to the design and development of client websites.