Brown Boots is a dynamic sales agency dedicated to empowering publishers to maximize their revenue by directly connecting them with advertisers on a performance basis, primarily focusing on CPA/CPE models. Representing a diverse portfolio of publishers, we excel in creating transparent, value-driven partnerships. Our unique approach ensures that advertisers' marketing budgets are paid directly to publishers, eliminating broker fees and maximizing value for both parties.

Empowering Your Short-Term Rental Investment Strategy!

- Implement scalable tracking platforms, email services, and internal processes for onboarding and managing client relationships, projecting improvements in user retention by ~40% and revenue by ~200% in the next 6 months.- Utilize tracking technology to monitor all marketing campaigns simultaneously and shape real-time predictions to highlight more effective campaigns for the CEO, gain buy-in from C-suite, and optimize strategic partnerships.- Integrated Intuit QuickBooks to enhance the collections process and recover outstanding revenue, slashing the open balance rate from ~25% to 3%.- Overhauled prioritization of the sales and account management teams to eliminate role confusion and boost morale and efficiency with a focus on more structured and high-level work for a team of 10.- Trained account managers on upselling and honest negotiation techniques to build customer trust with accurate product estimations, driving close rate from 10% to 70% and upsell rate to 90%.- Overcame skepticism from a potential client and internal stakeholders regarding a long-term strategic partnership, securing the long-term relationship, and negotiating an integration fee of $1M higher than the initial offer of $100K.

- Formulated a “pod” strategy by grouping together a sales rep, account manager, operations tech, and an SDR to operate an independent book of business with the same goals, scaling revenue from $1M per year to $100M.- Deployed a long-term hiring process by scouting talent in network and at conventions and empowering hires to construct their own pods, growing the team from 6 to 35 in 3 years with zero use of the internal recruiting service.- Carried book of business and built a team simultaneously, using Streak software to manage ~100 deals and coaching the sales team on organization and transparency to improve annual revenue growth from ~10% to 100%+.- Forged strong partnerships, including one in 2013 generating $5K in the first month and scaling to $750K+ per month through many years of congruent business growth.- Hunted top competitors in the shopper marketing space to source a strategic partnership, devising a value proposition for the CMO of Neptune and engaging with the C-suite for 9 months to finalize a partnership.- Scaled individual games to 5K+ new players per month in the gaming sector by understanding the monetization model with ROAs and different games and by using a mix of IAP, ads, and subscriptions.- Forecasted sales targets using Excel and NetSuite to achieve accurate marketing spend and hit 20%+ quarterly and yearly growth targets while surpassing revenue forecasts 90% of the time.- Tracked a 300% increase in revenue by converting random selling to detailed client plans in Excel highlighting projections and pricing options, increasing average deal value from $4K to $18K per month.- Shifted focus of sales reps to more long-term business with clients, helping clients maintain better margins with a performance-based media package instead of a flat rate, scaling revenue from $25M to $100M.

- Pioneered a novel platform for charities and nonprofits to receive donations by integrating with social media platforms to expand networks and encourage continuous contributions for nonprofit events such as walkathons. - Authored a pitch deck in conjunction with building an MVP to raise $350K+ in initial capital and onboard 30 paying clients in first year, prompting a successful exit via sale to Neon One for $10M+.