Digital strategist and leader with expertise and consistent demonstrable success in defining, implementing, enhancing and managing digital marketing/media and online content and communications solutions for a wide variety of audiences (DTC, B2B) and subject matter. Strong, proven experience and skills in:- Strategic planning as it relates to using digital [content] products and platforms to support marketing and communications initiatives- Online content auditing, development, management and strategy, including editorial processes and workflows- Audience development/engagement through search, social media, syndication, email, and other digital marketing channels- Defining information architecture and user experience for digital solutions (web sites, applications, mobile)- Usage and trend analysis through tracking/monitoring tools, user research methods, and usability testing- Project management practices and procedures, including strong communication, organization, and team-building skills- Leading teams within strategic, creative, marketing, and project/product management disciplinesMy agency and client experience (B2B and DTC), combined with several years in digital publishing, enables me to play a key role in advising and assisting businesses in implementing successful online content strategies and solutions, integrated digital marketing campaigns, website strategies and content management initiatives, and more. This includes managing and maximizing the potential value/reach of marketing content and ensuring a strategic, corporate-aligned approach to the measurement and reporting of digital marketing and online content activities.