Lenora Edwards Email & Phone Number

Seattle, Washington, Us

I provide business development consulting for CEO's to help them grow. ❱ See how at LENORAEDWARDS.COM

Bellevue, Washington, Us

Working with EI’s president, developed a new company sales “technology” focusing account executives and executive consultants on the common goal of building company revenues. Identified strategic sales opportunities with regard to services, products and clients.• Evaluated and revised EI’s compensation structure and initiated regular internal sales communications integrating financial insight with product development and client activities.• Defined new scope of work for EI’s Sales Director position and created a new Sales Coordinator position supporting the new sales technology.

New York, Ny, Us

For the advertising department, which spent $50 million annually promoting sales for 43 stores across five states:• Coordinated with production management team to analyze and streamline workflow processes and the operation of the liaison department between merchandising and sales promotion.• Raised productivity standards and updated objectives, resulting in a more responsive account executive team overseeing ROP, direct mail and broadcast advertising.• Provided background statistics and devised strategy for the planning of storewide promotional campaigns. Collaborated on research / production of “BONopportunity: Marketing to Gen Y” for executive committee.(Formerly the Bon Marché)

Seattle, Washington, Us

Transformed the company from a family-run, ten employee, $1.6 million business to a professionally managed thirty-four employee operation with annual sales of $6 million, named as one of the year’s top 500 fastest growing U.S. companies by Inc. magazine. • Built equity in human resources by setting up the organizational and operational model for forty employees, including creation of four new departments and seven management positions.• Increased brand exposure through Bucky’s first PR campaign and distribution to key accounts: Brookstone, JC Penney, Dillard’s, LL Bean, Bed, Bath & Beyond, Mervyn’s, Rand McNally, Belk, and Jacobsen’s.• Developed annual marketing strategies and company financial plans. Facilitated implementation of MAS90 integrated software system. Analyzed present and future operational space needs for projected Y2K move.

Consulted to growing manufacturers in the Gifts, Home Furnishings and Textiles industries who needed professional expertise launching full-scale marketing strategies.• Clients included Bucky Products, Inc., Colortex, Essentiel Elements, Design Thirty One, IZ Designs, Inc., Appalachian by Design and Lady Slipper Design.

For this home furnishings manufacturing start-up, managed sales and marketing departments and budgets. Hired and trained sales representatives, achieving $800K in first year sales. Developed marketing materials, including press kits, sales tools, packaging, trade show invitations, and an award-winning booth.

Increased sales from $15 million to $30 million through product planning and presentation. Directed development of merchandising programs from corporate office to vendors in Europe and Asia.• Developed corporate image through packaging, graphics, and trade show exhibits. Produced company advertising, catalog and promotional media.• Forecast trends and performed analysis to determine corporate and product line direction. Traveled throughout U.S. and European markets to research new product materials.• Worked with sales management to enhance company’s position in market. Formulated programs for seasonal introductions and strategies for targeted accounts.(This company was formerly known as FETCO International.)

Us

Expanded photo frame category from $5 million to $20 million within two years, while also increasing profit margin from 38% to 45%. Developed exclusive trend collections, working with key resources for seasonal catalog presentations.• Rolled out successful $30 million 205-store remodel, increasing Hallmark square footage by 40%.• Through financial planning and analysis of category, reduced shortage by 50% and increased sales 30%.

Hired originally as a sales associate, rapidly progressed through management positions throughout the store’s merchandising, store and warehouse operations. Gained experience in managing systems, projects, people and profitability.• Initiated and implemented two new key liaison positions providing needed coordination between retail, the merchandising group, and warehouse operations.(This company was formerly known as Capwell's.)