Marketing & Communications Coordinator.- Specialist Social Media & Content Creation
Lake Tahoe, California
• Drive attainment of revenue goals through strategic multi-channel communication including print, online, public relations, web and social media.• Write press releases, web content, advertising copy, radio tags/ Official Resort Blog optimizing for SEO, keywords, and link backs to corporate site. • Manage Twitter, facebook , Youtube, and other WOM channels such as Yelp and Trip Advisor, developing content and implementing tracking metrics. • PR: Television and radio appearances /hosting journalists at resort. • Develop content for peer communities- video, photos, stories and interactive posts/Repurpose content from other relevant channels and partners.• Accelerate the monetization of social platforms through branded customization.• Grow peer assets by 66% in 3 1/2 months• Web page creation, content development and management.• Event planning and promotion via social, traditional media & web event calendars. • Outlined strategy for corporate social media engagement and procedures for controlling brand perception in dialogic communities. • Multi-channel distribution of snow condition reports including mobile, email, fax, TV, facebook, twitter and blog. • Website research and competitive analysis.