• Monitors and measures volume, case mix growth, CMS %, payer mix %, and functional outcomes of patients to ensure quality product lines.• Monitors volume impact on EBITDA to meet the financial of the business.• Communicates opportunity and threats in the marketplace to senior management.• Manages all marketing operations, including hiring and recruiting staff.• Educates marketing staff on tools, budget, sales skills, and territory management to achieve volume goals.• Manages admission processes, insurance verification, pre-certification requirements, bed control, hospital discharges, and barriers.• Assigns territories to marketing team of 14 individuals, and realigns as indicated by key performance indicators.• Drives grass roots efforts as deemed necessary to industry conditions.• Communicates effectively with referral sources to market and educate product lines.• Differentiates Company services from competition.• Develops marketing collateral and advertises in conjunction with corporate support that meets the needs of the market.• Plans and coordinates marketing, media coverage, and public relations functions to increase volume.• Uses CRM for creating, tracking, and monitoring liaison territory management, referrals and activities.

• Increased B2B new patient referrals monthly and yearly over 21% in highly competitive interventional pain management market.• Successfully managed $1.5 million operating budget.• Reduced department expenditures 50%, while increased market penetration and client acquisition.• Daily, weekly and monthly analytics and reporting from eClinicalWorks software.• Evaluated and improved sales process by implementing a more effective CRM from Salesforce, redefined sales territories and utilized data driven analysis in strategic decisions, resulting in a more streamlined operating process.• Built market position by locating, developing, defining, negotiating, and closing business relationships through consultative sales skills developed through the University of Wisconsin’s Executive Sales Management Program.• Developed authentic relationships and referral network, with area medical providers, neurosurgeons, orthopedic surgeons, c-level healthcare executives, chiropractors and attorneys.• Managed team’s efficacy and productivity through reporting, ride-a-longs, daily coaching calls, and team meetings.• Designed training manual and executed on-boarding program for new hires.• Resolved escalated client issues and complaints by investigating problems and developing solutions, resulting in an online company reputation increase of 1.5-2 star ratings through Glassdoor, Yelp, Facebook and Google.

• Achieved over $550,000 in revenue in 6 months through donor relations meetings and private events.• Increased attendance at events by over 15%.• Utilized Wellness Lives Here platform in multiple corporate human resources departments in the community, to establish long term relationships and build culture of health and increased employee engagement.• Cultivated a driven and motivated execute committee and volunteer base, focused on revenue generation and corporate team recruitment.• Used project management resources and strategic planning to effectively and efficiently identify metrics to accomplish goals, set clear objectives monitor progress and adjust as needed.

• Successfully managed special events and meetings with hospital administration and volunteers.• Worked with leadership team in execution of the “Daisy Awards” showcasing exemplary service of the nursing staff.• Collaborated with corporate executives in providing assistance to address concerns and policy issues among Centura hospitals improving compliance levels beyond expectations.• Discreetly managed a variety of sensitive, confidential information concerning professional and personal performance of staff, corporate and hospital affairs.

• Grew retail sales from $80M to $100M by establishing new client relationships.• Achieved the “Top 10 Sales People” award in product sales in the first two months.• Promoted to Unit Leadership in three months to provide direction for regional strategies.• Recruited, trained, and coached 33 field sales representatives.• Built strategic and tactical plans for increasing bottom line sales and provided regular training for the sales organization.• Planned, lead, and executed monthly meetings, consultant workshops and training programs.ams.

• Managed staff awards and recognition incentives, which resulted in increased employee retention and satisfaction.• Created sales training program for improved customer acquisition worldwide.• Worked in all departments to implement improved workflow processes and reporting.• Implemented customer review program, resulting in data-driven strategic company-wide improvement efforts.• Designed standardized business-tracking templates, Gantt charts, and pipeline reports to drive sales & marketing.

• Raised $200,000 as lobbyist for the longest state-funded program.• Implemented marketing and advertising projects throughout the city and state, increasing awareness and memberships by over 50%, resulting in keeping over 5 tons of garbage out of landfills each year.• Negotiated vendor contracts and member subscriptions.• Trained and facilitated college internship program to include BMEx in their sustainability major.

• Created the company’s first sales and marketing plan, resulting in increased sales of over 50% in the first year.• Prospected new customers and cultivated existing relationships to grow the startup.• Worked with the operations and management team to ensure client satisfaction and manage client issues.• Participated in industry trade shows and meetings to increase corporate visibility within the tourism industry.