Lenore Elbrecht Email & Phone Number

SMALL BUSINESS + RETAIL CONSULTANTUsing my arsenal of tricks and tools, I work with people and organizations to help facilitate success, both personally and professionally. Whether it's increasing efficiency, creating systems for streamlining all that one has to juggle, empowering more productive, direct and effective conversations, the list goes on. Ultimately, I love bringing efficiency and accountability to people’s day to day, which leads to more productive and happier lives.

New York, United States

DIRECTOR, SPECIAL PROJECTS | Brand Experience, Operations & Training in High-growth Environment First joined STORY’s 4-member retail leadership team alongside founders and subsequently served in key role to scale business concept and integrate with Macy’s post company acquisition, with dedicated STORY team growing to 250+. Managed centralized group while demonstrating broad influence across field organization. Facilitated planning, staffing and launch of 35 STORY-branded, shop-in-shop concepts -- within six months -- across the US, including Herald Square flagship.Steered timely, efficient execution of complex retail theme transitions every 60-90 days; established operational, visual merchandising, brand sponsorship and community event standards; and coordinated changeover efforts. Preserved STORY’s startup culture rooted in execution excellence and community building through experiential candidate selection and product knowledge training practices. Led key operational initiatives, including 50-member corporate office buildout; first Management Holiday Summit; store visit agenda to create meaningful interactions with corporate team; and partnership with Macy’s personal shopping division. Drove greater connectivity between HQ and store teams, expedited escalated issue resolution, and ensured requisite support from corporate partners, serving as a strong Voice of the Field.

Nolita, Ny

DIRECTOR OF RETAIL | Women’s Apparel & Accessories & HomeLaunched and led growth of lifestyle retail concept, building team from the ground up. Earned expanded accountability for financial, operational and showroom management of Warm merchandise collection with recent in-house transition. Since inception, served as a trusted partner to owner in curating and planning merchandise assortments and translating vision for practical retail application. -Delivered consistent year-over-year growth, including +32% in year two and +37% in year six. -Created inviting store environment and exceptional customer experience, with high service, visualmerchandising and operational standards. -Built team’s clienteling capabilities and loyal brand following, with 50%+ sales generated throughpersonal relationships, consistent follow up and repeat customer base. -Implemented merchandise planning system, Management One, fueling growth while deliveringsignificant efficiencies in cash flow and inventory management and deepening business insights. -Forged new partnership with shopping app to promote brand and newest collections throughmonthly email campaigns, and drove local marketing and community outreach efforts.

New York City

HEAD OF RETAIL DIVISION | Women’s Apparel & AccessoriesRecruited to lead retail division startup and expansion for wholesaler. -Developed business and merchandising plans for 4-store expansion and led day-to-day management of first store location. -Recruited and trained sales team and developed compensation structure, KPIs, operating policies and procedures, and visual merchandising standards. -Built customer database to 500+ and spearheaded local marketing efforts, hosting in-store events and partnering with local merchants and hotels on promotional campaigns to build brand awareness.

New York City

MULTI-UNIT RETAIL & E-COMMERCE BUYER | Apparel & Accessories, Home & Personal CareServed on 2-member leadership team with Director of Stores to evolve retail concept, manage business, partner with hotel leadership and drive expansion plans, growing store count from three to 12 locations.- In year one, drove 30% sales growth while transforming gift store business into lifestyle boutique concept - with national and private brands -- for stores and e-commerce. -Co-developed store design plans, opened nine new stores and drove consistent in-store execution, -Introduced fresh, exclusive and localized assortments based on unique market demands; turned aged inventory; developed profitable pricing strategy; achieved productive inventory levels in limited physical spaces; and accelerated merchandise turnover through new transfer process and increaseddelivery frequency.