Lenore Wetzel Email & Phone Number

New Kensington, PA, US

Pennsylvania, United States

Cheswick, Pennsylvania, United States

• (Onsite, 3rd Shift)
• Lead crew by example to perform all duties with a sense of urgency and a high degree of accuracy, ensuring safe and efficient setup and operation of machines (i.e., Bobst DRO 1628 NT HBL 8-Color Rotary Die Cutter.
• Received recognition for continuously exceeding performance and production goals, increasing overall production within the first year by 3%
• Conduct quality checks continually, ensuring standards are met or exceeded and take appropriate action when needed, complete production reports in an accurate and timely manner
• Troubleshoot and complete minor repairs and preventative maintenance procedures on equipment to minimize downtime and waste, input maintenance work orders into BPMS software
• Enhance the skill set of new and existing team members by delivering effective training

Pittsburgh, PA

• (Remote)
• Conceptualize, develop, and manage brand identity and standards for agency and clients
• Design, build, and maintained websites
• Produce original graphic designs for print collateral, social media, and web
• Designed the first of its kind, multi-award-winning, identity and brand system for Vote Local PA, a fully comprehensive statewide coordinated campaign plan providing all 67 counties with messaging information, print.
• American Association of Political Consultants Pollie Award (Silver), Digital/Internet, Candidate Division Website: “Down-Ballot Statewide”, Campaigns & Elections Reed Awards Finalist “Best GOTV Campaign” and “Best New.

Harrisburg, PA

• (Remote) 08/2021 - 11/2021 and 08/2017 - 11/2017
• Created, developed, and executed original graphic designs for 2017 and 2021 Vote Local PA Initiatives

New York, New York, United States

• (Remote)
• Created new identities and supportive training material for advocacy campaigns and programs
• Campaigns and programs included Every Child Deserves a Family, Family Speak Out, National Network of LGBTQ Family Groups, Outspoken Programs, Open Door Professional Training Program, Path2Parenthood Panels, Rainbow.

Valencia, PA

• (Remote)
• Produced original graphics, layouts, and illustrations for marketing collateral
• Provided art direction of product photography for use on print collateral and web

Pittsburgh, PA

• (Partial Remote)
• Conceptualized, developed, and managed brand identity and standards
• Created the design and visual layout of eCommerce websites; collaborated with developers to ensure brand consistency and preserve the integrity of the creative vision within a web environment
• Produced original content and graphic designs for all marketing material
• Devised, implemented, and managed content and email marketing campaigns to increase website traffic and drive sales
• Coordinated logistics, timely deliverables, and materials for trade shows to guarantee cost-effective execution and successful events

Carnegie, PA

• (Partial Remote)
• Created new identity and brand systems for The Forza Group, Azrof Properties, Inc., DAV Construction, Inc., EPOCH Investments, and EPOCH Construction & Design
• Created, developed, and executed original graphic designs for internal operations material and marketing collateral according to brand standards for franchised hotel properties
• Hotel brands included Comfort Inn, Comfort Inn & Suites, Comfort Suites, Courtyard by Marriott, Fairfield Inn & Suites, Hampton Inn & Suites, Hampton Inn, and Holiday Inn Express

Pittsburgh, PA

• (Partial Remote)
• Strategically led Own Brands private label packaging initiatives for 11,000+ SKU portfolio
• Championed Own Brands packaging redesign, establishing, and maintaining consistent design standards for all Giant Eagle brands
• Executed in-house design from conception to print, resulting in $750,000+ annual savings
• Originated all packaging Requests for Proposals, proactively challenging estimates to reduce package development costs
• Prioritized and managed package development and artwork approval processes with internal brand stakeholders, external agencies, prepress houses, printers, and suppliers

Pittsburgh, PA

• (Partial Remote)
• Conceptualized, developed, and managed licensed brand products and packaging
• Brands included Blatz, Canadian Club, Captain Morgan, Crown Royal, DirtBag, Don Ed Hardy, Elvis, Guinness, Jim Beam, Lone Star, Old Milwaukee, Old Style, Olympia, Pabst Blue Ribbon, Pearl, Piels, Pink Panther, Playboy.
• Prioritized and managed product development and artwork approval processes with internal stakeholders, licensors, retailers, and custom sourcing clients
• Organized, focused, and motivated creative design team of 5 to achieve common goals
• Coordinated logistics, timely deliverables, and materials for trade shows to guarantee cost-effective execution and successful events

Master Of Fine Arts - Mfa, Media Design, 4.0

Valedictorian, Summa Cum Laude Course Director's Award • Design Integration • Organizational Structures • Presentation of Design Solution

Bachelor Of Science (Bs), Graphic Design

Associate Of Specialized Technology, Graphic Design

Certificate Of Completion, Nocti Certificate, Advertising Art & Design, Commercial & Advertising Art