Providing strategic and executional consulting for start-up, international and emerging companies

Responsible for professional and architectural marketing including advertising, social media, public relations and digital programs. Direct and supervise eleven member marketing team including PR, web, graphics, social media and Director of DJ brands.Created and implemented integrated marketing plans behind entry into the theater segment; print, social media and electronic outreach, and educational programs. Contributed $2.0 million in new business within 10 months.Evaluated and redesigned social media strategy based on demographic and financial analysis that quadrupled number of views on YouTube.

Recruited by investors to develop marketing efforts: strategic marketing planning, integrated communication campaign reaching architects, builders and general contractors. Created trade marketing program – dealer training, merchandising and sample program. Initiated and shaped strategic company re-branding. Developed AIA educational program - reached 1,000 architects through symposiums and lectures in 1st year.

Led marketing team that introduced new, successful product category, which elevated business positioning from the smaller grooming sector to a larger pet-care segment. This increased sales $2.5M within 18 months.

Partnered with sales to develop new $5 million program with Kmart within first year. Developed and implemented strategic marketing plans for the domestic market. Planned and coordinated product development, packaging, promotions and advertising. Generated long and short-term projections of sales and profits. Oversaw team of sales, manufacturing, finance, engineering and purchasing.

Provided syndicated data analysis that led to improved promotional effectiveness. Structured consumer promotions and oversaw trade marketing programs and budgeting.