Jim Lenskold

Jim Lenskold Email and Phone Number

Marketing ROI author & President, Lenskold Group, Inc. @
Jim Lenskold's Location
Asbury Park, New Jersey, United States, United States
Jim Lenskold's Contact Details

Jim Lenskold personal email

n/a
About Jim Lenskold

Lenskold Group brings top tier experts to measure, improve and optimize marketing ROI through better informed strategic and tactical decisions. Since 1997, we've been delivering advanced marketing ROI measurements, analytics, planning and processes for large corporations and emerging mid-size businesses across industries. Our clients benefit from new insights and lasting capabilities as their teams become proficient in the tools and techniques to drive more profitable outcomes from their marketing spend. Engagements range from organizational transformations and advanced analytics to basic educational workshops and customized ROI planning tools. We have worked with most CRM and marketing automation platforms.

Jim Lenskold's Current Company Details
Lenskold Group, Inc.

Lenskold Group, Inc.

Marketing ROI author & President, Lenskold Group, Inc.
Jim Lenskold Work Experience Details
  • Lenskold Group, Inc.
    President
    Lenskold Group, Inc. Mar 1997 - Present
    Founded in 1997, the Lenskold Group (www.lenskold.com) helps Fortune 1000 and emerging mid-size companies adopt advanced marketing ROI capabilities and build greater accountability and credibility for marketing. Lenskold Group specializes in practical measurements, ROI planning tools, and financial impact analysis to guide profitable acquisition, retention, and growth strategies. The Lenskold Group serves Fortune 1000 and emerging companies in the US, Canada, and Europe.In addition to our consulting practice, we speak at executive forums and marketing conferences worldwide, have conducted our 2-day Marketing ROI Technique workshops in 13 countries, and have more than 50 thought-provoking articles, white papers, and research studies on improving marketing profitability published on our website.
  • Asbury Park Music Foundation Inc
    Board Member / Advisor
    Asbury Park Music Foundation Inc Dec 2016 - Jun 2021
    Asbury Park, New Jersey, United States
    Volunteer Board member helping this non-profit organization to provide life-changing music education to under-served youth in our community. Primary roles include designing and managing youth programs, managing financial performance and improving diversity in the local music community. Developed an innovative Music Business and Technology program in 2020 that was launched with a $112,000 competitive grant awarded by Impact 100 Jersey Coast organization to build job skills, confidence and college credentials for students.
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  • Asbury Park Music Foundation Inc
    Board Chairman
    Asbury Park Music Foundation Inc Jul 2017 - Jun 2019
    Asbury Park, Nj
    Part-time, volunteer position supporting this non-profit organization that provides music education programs for under-served youth and promotes local events, musicians and venues to unite the Asbury Park community, improve the economic well-being of residents and preserve Asbury Park’s legacy as a destination where music lives and music gives.
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  • Quality Technology Solutions
    Executive Vp - Sales & Marketing
    Quality Technology Solutions Mar 1993 - Mar 1997
    Equity partner, playing a key role in developing the strategy and managing the start-up and growth of this highly successful systems integration and networking business.
  • At&T
    Marketing Strategy & Management
    At&T May 1985 - Mar 1993
    Held various marketing positions, including Customer Retention Strategy Manager, managing a $20 million marketing to innovate retention programs and generate loyalty among high value customer segments. Helped evolve the telecommunications leader from a monopoly to a well-respected competitive marketer in the mid-1980s through early 1990s. Played a key role in starting up and growing retention and winback marketing. Selected for Leadership Continuity Program early in career and received highest performance awards.
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Jim Lenskold Skills

Analytics Marketing Strategy Strategy Online Marketing Crm Romi Marketing Lead Generation Roi Optimization Marketing Roi Market Planning Marketing Mix Modeling Marketing Analytics Cross Functional Team Leadership Direct Marketing Strategic Partnerships Interactive Marketing Integrated Marketing Management Customer Acquisition Database Marketing Strategic Consulting B2b Marketing Start Ups Leadership Market Research Multi Channel Marketing Business Strategy Segmentation Product Marketing Digital Marketing Marketing Automation Demand Generation Strategic Planning Go To Market Strategy Market Analysis Marketing Management Marketing Research Web Analytics Mobile Marketing Brand Management Content Marketing Global Marketing Marketing Operations Public Speaking

Jim Lenskold Education Details

Frequently Asked Questions about Jim Lenskold

What company does Jim Lenskold work for?

Jim Lenskold works for Lenskold Group, Inc.

What is Jim Lenskold's role at the current company?

Jim Lenskold's current role is Marketing ROI author & President, Lenskold Group, Inc..

What is Jim Lenskold's email address?

Jim Lenskold's email address is jl****@****old.com

What is Jim Lenskold's direct phone number?

Jim Lenskold's direct phone number is +173272*****

What schools did Jim Lenskold attend?

Jim Lenskold attended Rutgers Graduate School Of Management, Rutgers University.

What skills is Jim Lenskold known for?

Jim Lenskold has skills like Analytics, Marketing Strategy, Strategy, Online Marketing, Crm, Romi, Marketing, Lead Generation, Roi Optimization, Marketing Roi, Market Planning, Marketing Mix Modeling.

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