Budgets : E.Leclerc, Norauto

- Gestion de campagnes de communication SOME & 360° (TV, OOH, DOOH, PLV, display, VOL, radio, CRM, activations) : brief, planning, budget, stratégie - Élaboration de la stratégie d'influence pour la campagne de marque avec des top influencers (HugoDécrypte), macro influencers (Epicurieux - Webedia) et mid influencers (DocSeven, Gdelaculturegeek). - Suivi et contrôle financier et juridique pour chaque projet. - Création d'un programme CRM (guidelines & livraison des emailings).- Benchmarks, identification d'insights, études de marchés - Liaison ente les différents pôles de l'agence (stratégie, création, production). - Interface client quotidienBudgets : Leroy Merlin, Michelin

➤ Gestion de projet• Business Plan : brief, planning, budgets • Benchmark des stratégies commerciales du marché (display, brand content, sponsoring ...)• Veilles, suivis et analyses des KPIs des concurrents historiques et des nouveaux médias digitaux émergents (nombre de visites mensuelles, taux d'engagement, reach)• Préparation à la levée de fonds : - Identification des marques partenaires, mécènes potentiels et bureaux de presse - Création du dossier de proposition commerciale avec différents paliers
d'offres, - Conception de la cartographie des médias digitaux sur le marché français➤ Éditorial• Création de rubriques vidéos • Identification des invitées potentielles en collaboration avec une casteuse• Préparation des fiches d'interviews• Création des posts graphiques pour les réseaux sociaux : concepts, récurrence, mise en application de la nouvelle direction artistique via la Suite Adobe. • Mise en place de la stratégie de diffusion et d'un calendrier de publication omnicanal
• Aide à la préparation du studio de tournages➤ Production• Organisation des tournages• Suivi logistique

➤ Talent Acquisition Specialist• 80 recruitments on a network of French department stores, in French boutiques and across Europe for the Calvin Klein & Tommy Hilfiger brands.• 30 recruitments for the European Hub Headquarters in Paris for the Press, Marketing and Wholesale departments for the corporate functions of the PVH group. • Deployment of the Workday HRIS at the level of the Headquarters and Network: creation of videos, animation of weekly meetings and workshops, follow-up and evaluation of the organisational change of the employees. • Implementation of the Road Map for the period 2022 - 2023• Launch and follow-up of the "Buddy" project for the head office trainees.• Launch and follow-up of a QR Code recruitment project in shops.• Competitive intelligence➤ Inclusion & Diversity (I&D) projects• Creation and animation of I&D events for the year 2022• Organisation of the events with the different interlocutors (budgets, suppliers, providers)• Project management: creation of the graphic charter, video production and editing, writing of with MailChimp, negotiation with suppliers.• Production of events for Pride Month: - Pride Bus Party for European employees - Writing of the WERK Glossary - Production and management of the live talk on the theme "My Gender, My Pride" with external guests and internal moderators ➤ Internal Communication• Design, graphic design and editing of videos and visuals for the HR, Marketing and Wholesale departments for the French Headquarters and the European Hub.

Continuation of my internship as Responsible of Men's Ready-to-Wear through an interim assignment.

Sales & Relations in the men's fashion sector with a French and international clientele. Adaptability, Organisation, Merchandising, and product development.

Creation of an internal communication project at a national level. To be relayed in particular thanks to an initial Quick Win action in a spirit of support for change. I also did prospecting, graphic and linguistic adaptation of the brochure in accordance with the company's graphic charter as well as video editing and graphic design.