• Responsible for the development and solution’s to customer problem with regards to industrial instrumentation.• Responsible for the performance of all sales activities in all assigned market.• Directs a sales team and provides leadership towards the achievement of maximum profitability and growth in line with company vision and values.• Establishes plans and strategies to expand the customer base in the marketing area and contributes to the development of training for new accounts and sales staff.• Prepares quotations, recommendations and technical analysis based on customer’s requirements / needs to provide suitable instruments to their application.• Responsible for supervision during installation of industrial instruments (Flow Meters, Level Meter, etc..)• Responsible for commissioning of all installed industrial instruments at customers before turnover.• Responsible for conducting training to new Technical Engineers.• Making sales and technical reports monthly.