Leonardo Benedicto Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brazil

• Lead the full implementation of a new regional business division to cover Latam audience with high profile B2B events based in Miami to generate an initial revenue of US$ 20 million.
• Developed the Business strategy to cover from short to long term, defining markets to develop, events timeline, event launch scope until maturity and needed resources.
• Active lead on area set-up with high involvement in all process’s construction such, as Sales, Marketing, Finance and Operations integrating those across to teams of Brazil, Mexico, USA and England.
• Participated intensively in Product launch and development by establishing relationships with key customers, governments and market associations throughout Latam.
• Build and lead the Sales and Marketing teams, with a high influence on Operations and Finance.

São Paulo, Brazil

• Lead the strategy development for a regional 300 million EUR business unit.
• Responsible for driving revenue and profitability growth through Strategy development for 9 businesses in over 10 countries, defining "where to play" and "how to win" in mid and long term.
• Reshaped the Strategy team, from profile per SBU, working process and talent acquisition.
• Designed and implemented a Marketing governance model per SBU, improving teams’ connection and business plan effectiveness.

São Paulo, Brazil

• Occupied a transitory position after returning from a over 2,5-year Expat assignment in Peru.
• Reorganized the Customer Activation team, from people positions to process in support of the Adhesives reorganization in Latam region.
• Developed a yearly Media Plan building and introduction Activation KPIs, such as lead generation, delivering a 20% growth in leads and brand awareness improvements.
• Started the point of Sales program definition (distributors, stores, tools, message, sales capacitation).

Lima Province, Peru

• Delivered fully acquired company integration in only 10 months, leading a multi-area team with General Manager responsibility while implementing Henkel culture.
• Generated a +10% revenue growth in most key accounts and +40% increase in the top Adhesive category profitability once the new production plant in Chile was released.
• Restructured Sales team, leading to KAM improvements and winning over 95% of customers BIDs. In parallel, developed my successor for when the assignment is completed.
• Optimized customer base in more than 50%, by a new Distribution Program: improved service level in 8 p.p.

São Paulo Area, Brazil

• Responsible for all Marketing areas, like market & product management, market communication, pricing and channel.
• Tripled team size through business case, process reshape and entirely new profile.
• Built the case and received board approval for M&A proposal in Peru.
• Developed MRO Business Strategy.
• Delivered business case for a new production plant in Chile.

São Paulo Area, Brazil

Diadema, SP

Diadema, São Paulo, Brazil

Diadema, São Paulo, Brazil

Strategy In The Age Of Digital Disruption

The Completed Skilled Negotiator

Master Of Business Administration (Mba), Mba In Business Administration

Master Of Business Administration (Mba)

Market Research

Project Management

Bachelor'S Degree, Marketing