Leonardo Fernandes Email & Phone Number

Araraquara, Sp, Br

Brasil

Lead Visual and Product Designer in the development of the community-led growth platform Klubs.co, responsible for the creation of the entire Design System and ensuring its implementation across all final product interfaces. My skills also allowed me to take on the role of project manager, building the product development roadmap from discovery to final delivery. I mapped each step of the process clearly, defined product releases with iterations and new features based on tests and research, and closely worked with the technical team to ensure quality and timely deliveries.

Brasil

Lead Visual and UX Designer at a Lead Management and CRM SaaS platform. Responsible for leading the implementation of the design system across all product interfaces, ensuring consistency and quality in the user experience. I actively collect feedback from key users, turning insights into continuous improvements and new features.I manage and document the product’s progress, coordinating the delivery of new features, fixes, and updates with the technical team, always focused on quality and meeting deadlines. I developed a new sprint model that enhances the workflow and feature delivery, contributing to the continuous evolution of the product.

Araraquara, São Paulo, Brasil

Lead Visual and User Experience Designer in the development of a community-led growth platform, also responsible for project management and ensuring the delivery of product functionalities, improvements, and fixes according to the defined roadmap.Additionally, I serve as the Lead Visual and UX Designer for a Lead Management and CRM SaaS platform, responsible for leading the implementation of the design system across all product interfaces, ensuring consistency and quality in the user experience. I collect feedback and turn it into insights for improvements and new features, along with project management responsibilities.

I work as a graphic and digital designer within one of the company's growth teams. Operating in an agile environment with small teams and diverse clients has enabled me to develop valuable soft and hard skills necessary for projects demanding both strategic vision and operational execution. During this period, I collaborated with medium and large companies across various sectors, encompassing tasks such as creating visual identities, designing for social media, developing landing pages and websites, and executing advertising campaigns.

I had the opportunity to experience a period within the branding team of an EdTech start-up. During this time, I collectively participated in the company's rebranding process (formerly Digital Innovation One), as well as led the creation and production of the first segments for the company's YouTube channel. I was the lead designer responsible for creating acquisition creatives for new students across various programs, bootcamps, and accelerations, in strategic partnerships with major companies from Brazil and LATAM, such as MRV, Inter, Localiza, and GFT Brasil. Additionally, I developed and executed institutional brand awareness campaigns that resulted in acquiring over 1 million users.

Brasil

Brasil

Brasil

Araraquara, São Paulo, Brasil