Founding Partner | Account Director
Current- Collaborate with clients, to bring deep marketing strategy and execution expertise to the team, on topics such as, but not limited to, assessing marketing maturity and growth opportunities, re-defining customer segmentation and activation plans, designing and implementing test-and-learn experiments to measure and validate return on marketing investment across digital channels, and transferring capabilities to client marketing organizations and their executing partners.- Ensure high quality of work, and relevance of the strategic and operational recommendations- Interact with and guide key marketing partners of our clients (i.e. agencies, tech partner) to re-define operating models based on client specific needs- Enable client's in-house teams on the understanding of usage and benefits of data-driven marketing execution- Serve as a strategic advisor for the business, cultivating relationships with internal constituents while effectively using research, data and marketing expertise to demonstrate knowledge of the businessProactively demonstrate subject matter expertise, providing new ideas, a point of view and consultation regarding marketing effectiveness and impact- Plan, manage and execute an effective content marketing strategy that positions the firm’s unique point of view on relevant business and industry issues.- Demonstrate strong storytelling skills, both written and verbal- Track marketing program effectiveness and return on investment, generate insights and offer actionable ideas to increase impact
