Over 20 years of experience in marketing, business research, digital marketing, and marketing strategies. Highly competitive knowledge and extensive experience gained as a senior marketing leader in Greater China, Asia Pacific, and North America throughout the years.An executive marketer with deep digital & multi-channel expertise across product go-to-market & introduction, e-commerce, business development, brand marketing, SEO, SEM, social media, PR, CRM, marketing automation, and analytics & measurement. Experience in both large corporate environments building teams (as a regional team leader at fortune 500 companies) as well as experience in organizations with start-up principles and approaches driving growth by bootstrapping internally and delivering on results.Solid experience working across all Chinese social & digital channels including WeChat, TikTok (Douyin), Bilibili, Baidu SEO, etc., and building successful digital strategies to develop Chinese business for international brands. In-depth knowledge of the Chinese consumer, markets, and business culture.Specialties: Digital Marketing Strategy, Content Strategy, Organization Design, China-specific digital and social media strategy, Team and Organization development, Online Lead and Conversion Improvement, Partner Management, Vendor Management, Digital Strategy, Search Engine Marketing, Digital Marketing Programs, Online Marketing Initiatives, Digital Measurement, and Analytics.